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All Journal Jurnal Bisnis Kompetitif Jurnal Ilmiah Cano Ekonomos
Nofriser, Nofriser
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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STRATEGI PERENCANAAN BISNIS DALAM USAHA KULINER UNTUK MEMENUHI PREFERENSI KONSUMEN LOKAL Nofriser, Nofriser; Maurisni, Putri
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2434

Abstract

This study aimsto explore culinary business strategy planning in Pasir Pangaraianby identifying consumer preferences that influence business decisions. The research method used was in-depth interviewswith 30 culinary business owners, which produced rich and relevant qualitative data. The findings show that understanding customer needsthrough continuous market research is very important inbusiness strategy planning. Factors such as product quality, competitive prices,and the atmosphere of the business premises have been proven to have a significant effect oncustomer satisfaction and loyalty. Additionally, menu innovation that respondsto trends and customer feedback, as well as staff training in customer service,are effective strategies for attracting and retaining customers.The implications of this research suggest that culinary business owners in PasirPangaraian focus on improving product quality and customer experiencethrough various innovative efforts. Thus, adaptive business strategiesthat are responsive to market dynamics can strengthen the competitiveness andsustainability of the culinary business in the region. This research providespractical insights for business actors in formulating the right strategies toface challenges in the culinary industry.
Analisis Kesejahteraan Masyarakat Petani Perkebunan Kelapa Sawit di Kabupaten Rokan Hulu Rahayu, Heffi Christya; Nofriser, Nofriser; Alfiah, Lufita Nur; Gunawan, Ikhsan; Estrada, Erik; Fathoni, Ahmad
Jurnal Ilmiah Cano Ekonomos Vol. 13 No. 02 (2024): Jurnal Ilmiah Cano Ekonomos
Publisher : Fakultas Ekonomi Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/acqv4k59

Abstract

Socio-economic welfare is a condition and a prosperous socio-economic life system. Welfare can be seen in terms of livelihoods, income, consumption patterns and the geographical situation of an environment or region. Community welfare can be influenced by various factors, both internal and external, so it is necessary to study the influence of these factors. This study was conducted to determine the effect of consumption, income, and health factors on the welfare of oil palm plantation farmers in Rokan Hulu Regency. The method used is simultaneous and partial tests on each variable. The results of this study indicate that (1) simultaneously, the income, consumption, and health variables have a significant effect on the welfare variable, (2) partially, the income variable has a positive and significant effect on the welfare variable, (3) partially the consumption variable has no effect on the welfare variable, and (4) partially the health variable has a positive and significant effect on the welfare variable.
Co-Authors Ahmad Fathoni Alfiah, Lufita Nur Erik Estrada Ikhsan Gunawan Maurisni, Putri