Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal ILTIZAM Journal of Sharia Economic Research Jurnal Bisnis Kompetitif Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Maurisni, Putri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
EKSPLORASI DAMPAK KOMPETENSI PEGAWAI TERHADAP KUALITAS PELAYANAN: SEBUAH STUDI KUALITATIF DI RUMAH SAKIT UMUM DAERAH (RSUD)  ROKAN HULU Lesmana, Andi; Maurisni, Putri
Hirarki : Jurnal Ilmiah Manajemen dan Bisnis Vol. 6 No. 3 (2024): Hirarki : Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Program Studi Manajemen | Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/s6k1zx75

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak orientasi kewirausahaan dan orientasi pasar terhadap kepuasan konsumen di Kamura Bakery, Lampung. Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif, dengan pengumpulan data melalui kuesioner yang melibatkan 83 responden yang merupakan pelanggan Kamura Bakery. Analisis data dilakukan dengan menggunakan regresi linier berganda, uji koefisien determinasi (R²), uji T, dan uji F. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan dan orientasi pasar memberikan pengaruh positif dan signifikan terhadap kepuasan konsumen, baik secara terpisah maupun bersamaan. Secara terpisah, orientasi kewirausahaan berkontribusi terhadap peningkatan kepuasan konsumen sebesar 21,9%, sedangkan orientasi pasar memberikan kontribusi sebesar 37%. Secara bersamaan, kedua variabel ini menjelaskan 39,7% variasi dalam kepuasan konsumen, sementara 60,3% sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam studi ini. Temuan ini menunjukkan bahwa strategi kewirausahaan yang inovatif, proaktif, dan berorientasi risiko, serta pendekatan pasar yang berfokus pada konsumen dan pesaing, dapat meningkatkan kepuasan konsumen di sektor usaha kecil dan menengah. Penelitian ini memberikan kontribusi terhadap pengembangan strategi bisnis di industri bakery lokal untuk meningkatkan daya saing dan loyalitas pelanggan.   
STRATEGI PERENCANAAN BISNIS DALAM USAHA KULINER UNTUK MEMENUHI PREFERENSI KONSUMEN LOKAL Nofriser, Nofriser; Maurisni, Putri
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 2 (2025): Strategi, Inovasi, dan Kinerja Bisnis di Era Digital dan Globalisasi
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i2.2434

Abstract

This study aimsto explore culinary business strategy planning in Pasir Pangaraianby identifying consumer preferences that influence business decisions. The research method used was in-depth interviewswith 30 culinary business owners, which produced rich and relevant qualitative data. The findings show that understanding customer needsthrough continuous market research is very important inbusiness strategy planning. Factors such as product quality, competitive prices,and the atmosphere of the business premises have been proven to have a significant effect oncustomer satisfaction and loyalty. Additionally, menu innovation that respondsto trends and customer feedback, as well as staff training in customer service,are effective strategies for attracting and retaining customers.The implications of this research suggest that culinary business owners in PasirPangaraian focus on improving product quality and customer experiencethrough various innovative efforts. Thus, adaptive business strategiesthat are responsive to market dynamics can strengthen the competitiveness andsustainability of the culinary business in the region. This research providespractical insights for business actors in formulating the right strategies toface challenges in the culinary industry.
FAKTOR PERSONALITY ATAU LINGKUNGAN STUDI KOMPARASI TERHADAP NIAT PEMBELIAN ULANG PRODUK GREEN BEAUTY DI KABUPATEN ROKAN HULU Maurisni, PUTRI; Rochmawati, Tiara; Savischa, Suriana
ILTIZAM Journal of Shariah Economics Research Vol. 9 No. 2 (2025): Iltizam Journal of Shariah Economics Research
Publisher : Islamic Economics Department, Faculty of Islamic Economics and Business, UIN SULTHAN THAHA SAIFUDDIN JAMBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/z4er3v09

Abstract

This study aims to analyze and compare the influence of personality factors and environmental factors on repurchase intention of green beauty products in Rokan Hulu Regency. The research background is based on the growing public awareness of eco-friendly products, although challenges remain in encouraging repurchase, particularly in developing regions. A quantitative approach was employed with purposive sampling, involving consumers who had purchased and used green beauty products. Data were analyzed using Structural Equation Modeling (SEM) with validity, reliability, and hypothesis testing. The results indicate that both personality and environmental factors significantly affect repurchase intention. However, environmental factors (O = 0.386; T = 6.704; p = 0.000) exert a more dominant influence compared to personality factors (O = 0.244; T = 3.852; p = 0.000). This finding emphasizes that social norms, peer and family influence, as well as environmental awareness play a stronger role in determining repurchase decisions than individual characteristics. The R-square value of 0.302 suggests that the model explains 30.2% of the variance in repurchase intention, while the remaining variance is influenced by factors outside the model. The study concludes that green beauty marketing strategies in Rokan Hulu should focus more on strengthening social norms, community engagement, and environmental-based campaigns to enhance consumer loyalty. The practical implication is that companies should leverage the power of social environment, supported by personality-based segmentation, to sustain repurchase of eco-friendly products.
Co-Authors Lesmana, Andi Nofriser, Nofriser Rochmawati, Tiara Savischa, Suriana