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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global GEMBIRA (Pengabdian Kepada Masyarakat)
Ibril Umar Batistuta
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Etika Berbisnis dalam Operasional Usaha Pelaku UMKM Didesa Malaju, Kecematan Kilo, Kabupaten Dompu Muhammad Yusuf; Ibril Umar Batistuta; Fitratul Aqidah; Tri Wulandari; Nurhasanah
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 1 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i1.5025

Abstract

In doing business, both large and small businesses need to pay attention to business ethics. Ethics is behavior that a person carries out morally in accordance with applicable norms. Bu Marifa umkm is an umkm that operates in the field of food production in the form of sea products, umkm ibu marifa is located in West Paropa hamlet, malaju village, kilo subdistrict, dompu district. It is necessary to apply ethics in doing business with the method offered to partners/MSMEs in the form of education/socialization using LEAFLET which is carried out door to door. . The material provided in the leaflet includes a discussion of (1) The role of ethics in business for MSMEs, (2) Benefits of doing business for MSMEs (3) Application of ethical principles in business in financial, marketing, production and HR activities. The results of the activity showed that partners were very enthusiastic in listening and discussing during the activity. Apart from that, it can provide knowledge about ethics in running a business.
PENGEMBANGAN BRANDING UMKM UNTUK MENINGKATKAN POTENSI PROMOSI DAN PENJUALAN PADA UMKM DONAT FAUZIAH DI KOTA BIMA Ita Purnama; Ibril Umar Batistuta; Aulia Nurkhasanah; Marlina; St. Rosita
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 2 No 01 (2024): FEBRUARI 2024
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Produk yang bagus tanpa Branding packaging yang baik serta strategi pemasaran akan sia – sia. Branding packaging juga dapat menjadi media promosi kepada konsumen, branding yang memiliki ciri khas menjadi brain minded kepada konstumer. Ciri khas dapat berupa logo, desain kemasan, pewarnaan, serta tipografi. Pelaku UMKM di kota bima khususnya UMKM (Donat Fauziah) memiliki beberapa masalah dalam mengembangkan branding produk mereka yaitu belum memahami apa itu branding dan manfaatnya. Belum pernah memiliki pendampingan branding produk UMKM, serta jiwa saing sebagai enterprenuer masih belum maksimal. Dengan melihat dan mengacu pada permasalahan tersebut maka kami tertarik melalukan observasi pada UMKM Donat Fauziah dan berdiskusi dengan pemilik UMKM Donat Fauziah mengenai Branding UMKM dengan tujuan memberikan pemahaman kepada pelaku UMKM mengenai peran dari Branding produk dalam mengembangkan usaha dan meningkatkan penjualan.
Co-Authors Aulia Nurkhasanah Fitratul Aqidah Ita Purnama Marlina MUHAMMAD YUSUF Nurhasanah St. Rosita TRI WULANDARI