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All Journal Welfare: Jurnal Pengabdian Masyarakat
Sefia, Vema
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Environmental Science Social Sciences

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Digitalisasi UMKM melalui Pendaftaran NIB dan Pemanfaatan Google Maps Sebagai Media Promosi Al Arif, Muhammad Arham; Prastya, Angga; Ramadhan, Mohammad Azril; Hartanto, Imani; Thariq, Muhammad Abil; Sefia, Vema; Rahmawati, Yulia; Priyandita, Siska Ayu; Putri, Arma Luthfiana; Zain, Farah Meliani Mahardya; Khusna, Hifa Zaimatul; Chandani, Laksmiatin Zulfa; Hamidah, Siti Sofia; Yulianingrum, Anggraita; Humairoh, Durorin; Ridho, Farah Abidah Iliyina; Mas’udah, Husna Zuhrotul
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2025): Welfare : September 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i3.2622

Abstract

This community service project addresses the issue of low understanding among Micro, Small, and Medium Enterprises (MSMEs) in Mojoayu Village, Plemahan District, Kediri Regency, regarding the importance of business legality through a Business Identification Number (NIB) and the optimization of digital promotion through Google Maps. The lack of digital literacy causes obstacles in NIB registration and the use of online promotional media. This research uses the Asset-Based Community Development (ABCD) method, which focuses on strengthening the existing potential of MSMEs, such as skills, networks, and technological devices. The stages include discovery, dream, design, delivery, and destiny. The results of the assistance show that out of ten partner MSMEs, eight successfully obtained an NIB and all of them are registered on Google Maps. This program had a positive impact on increasing business visibility, brand awareness, and business actors' understanding of legality and digital marketing. This assistance model can be replicated for MSME development in other regions.
Pemanfaatan Fitur-Fitur Whatsapp Business Untuk Meningkatkan Engagement Pelanggan dan Penjualan Bakso Aci Wocil Nisa', I'anatun; Dewi, Dita Ovalia; Azhari, Hilda Inestya; Ningrum, Eri Rahma; Gunawan, Cameylia Salsabila; Sefia, Vema; Makrifaturrochmah, Makrifaturrochmah; Afandi, Frengki
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.2069

Abstract

In the digital era, the use of social media is very necessary in running a business. In the competitive culinary world, effective marketing is the key to attracting customer attention and increasing sales, especially in Micro, Small and Medium Enterprises (MSMEs). In this case, Bakso Aci Wocil utilizes the WhatsApp Business feature to boost its marketing. The aim of this service is to meet community needs through the use of digital technology, especially WhatsApp Business. Using the WhatsApp Business feature, Bakso Aci Wocil can increase customer engagement which leads to increased sales and welfare of business owners as well as meeting customer needs. This service method uses the service learning method to increase the involvement of students, customers and sales of Bakso Aci Wocil through the use of the WhatsApp Business feature. From the results of the dedication, it was found that the WhatsApp Business feature was able to increase the visibility and attractiveness of products in a competitive era and was able to reach customer accessibility and make it easier for customers to make transactions.
Co-Authors Afandi, Frengki Al Arif, Muhammad Arham Azhari, Hilda Inestya Chandani, Laksmiatin Zulfa Dewi, Dita Ovalia Gunawan, Cameylia Salsabila Hamidah, Siti Sofia Hartanto, Imani Humairoh, Durorin Khusna, Hifa Zaimatul Makrifaturrochmah, Makrifaturrochmah Mas’udah, Husna Zuhrotul Ningrum, Eri Rahma Nisa', I'anatun Prastya, Angga Priyandita, Siska Ayu Putri, Arma Luthfiana Ramadhan, Mohammad Azril Ridho, Farah Abidah Iliyina Thariq, Muhammad Abil Yulia Rahmawati, Yulia Yulianingrum, Anggraita Zain, Farah Meliani Mahardya