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All Journal Economic Reviews Journal International Journal of Economics and Management Research
Indah Anggraeni Purnama Sari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kepuasan Kerja dan Kedisiplinan Kerja Terhadap Kinerja Karyawan pada PT. Macroprima Panganutama Indah Anggraeni Purnama Sari; Raka Kusuma Nugraha; Juharna; Iin Marneti; Karnawi Kamar
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.877

Abstract

This study aims to determine: (1) The partial effect of Job Satisfaction on Employee Performance (2) Work Discipline partially on Employee Performance (3) The simultaneous effect of Job Satisfaction and Work Discipline on Employee Performance This study is an associative study. The population in this study were 92 employees of PT. Macroprima Panganutama.  The sampling technique used Probability Sampling, Sample Random Sampling category, the data used in this study were primary data, namely data obtained from questionnaires, in this study the data analysis was carried out using SPSS version 18.00, with validity test data, reliability test, Descriptive Statistics Test and then valid and reliable data were then carried out classical assumption tests, correlation tests, regression tests, coefficient of determination tests, hypothesis tests namely f tests and t tests to find out answers to research problems through the collected research data. The results of this study indicate a coefficient of determination (R) of 83.0%. This indicates that job satisfaction and work discipline influence employee performance by 83.0%, with the remaining 17% influenced by other factors. The calculation of the hypothesis Fh yielded a value of 217.489 > f table 2.36, therefore, Ha is accepted, Ho is rejected. The results of the multiple linear regression between employee performance variables are Y = 3.189 + 0.536X₁ + 0.470X2. It can be seen that job satisfaction has a partial positive effect on employee performance at PT. Macroprima Panganutama, and work discipline has a partial positive effect on employee performance at PT. Macroprima Panganutama. Simultaneously, job satisfaction and work discipline have a significant effect on employee performance at PT. Macroprima Panganutama.
The Effectiveness of Social Media Advertising and Brand Image in Attracting New Students in College : (Case Study on the Global Institute) Teodora Septiana; Winanti Winanti; Karnawi Kamar; Tiana Indry Gunawan; Indah Anggraeni Purnama Sari
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.495

Abstract

Social media has become a strategic instrument in the promotion of higher education institutions to attract the interest of prospective students in the contemporary digital era. This study explores the effectiveness of the implementation of social media advertising on the increase in the number of new students, by considering the role of brand image as an intervening variable, using the theoretical framework of the Hierarchy of Effects Model which describes the stages of the marketing communication process. Through a quantitative methodology with a survey technique on 150 respondents of grade XII high school students in the Tangerang area who were active on social media platforms, multiple linear regression analysis revealed the positive and significant influence of social media advertising, both directly and through strengthening brand awareness and brand image, with t-values of social media advertising (5,527 > t table 1,989) and brand awareness (7,967 > t table 1.989). The simultaneous analysis confirmed the collective influence with F count 54,956 > F table 3,195 at a significance of 0.000, where the research model explained 68% of the variability in the increase in the number of students (R-square = 0.688), while 31.2% was influenced by external factors, emphasizing the importance of a social media advertising strategy that is integrated with the development of a positive brand image in increasing the attractiveness of higher education institutions
Co-Authors Iin Marneti Juharna Karnawi Kamar Raka Kusuma Nugraha Teodora Septiana Tiana Indry Gunawan Winanti Winanti