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All Journal Jurnal Kajian Ilmiah Jurnal Pengabdian Tri Bhakti
Indriawan, Mohammad Yudi
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Faktor Penentu Loyalitas Pengguna ShopeePay Pada Generasi Muda Kota Bandung Indriawan, Mohammad Yudi; Arifin, Farid
Jurnal Kajian Ilmiah Vol. 25 No. 3 (2025): September 2025
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/f074fm67

Abstract

The advancement of financial technology in Indonesia has driven the popularity of digital wallets (e-wallets) as transaction methods. ShopeePay, as one of the leading e-wallets, faces challenges in maintaining user loyalty amidst industry competition. This study aims to analyze the influence of perceived service ease and cashback promotions on ShopeePay user loyalty among students of the Faculty of Economics and Business, Universitas Langlangbuana. A quantitative approach was applied with descriptive and verificative methods. A sample of 100 respondents was selected via snowball sampling. Data were collected through questionnaires and analyzed using multiple linear regression (path analysis) with SPSS 26. The results indicate that the perceived ease of ShopeePay service is in the moderately easy category, cashback promotions are moderately attractive, and user loyalty (intention to reuse) falls in the moderately high category. Partial t-tests confirm that both perceived ease and cashback promotion have a positive and significant individual effect on ShopeePay reuse intention. The simultaneous F-test shows that these two variables together have a significant effect on reuse intention (F_calculated = 104.634; p < 0.001). These findings suggest that service ease and cashback promotions are determinant factors of ShopeePay user loyalty. Cashback promotions exhibit a more dominant influence than service ease in encouraging repeated use, implying that loyalty enhancement efforts should emphasize financial incentives without neglecting service simplicity.
Pengembangan Ekonomi Kreatif Berbasis Lingkungan Melalui Pelatihan Totebag Ecoprint bagi UMKKM Desa Baros Indriawan, Mohammad Yudi; Ramadhan, Gelar Fajar; Amanda, Livia Widiawati; Igtiberian, Rakaterra Grisva; Ananda, Rita
Jurnal Pengabdian Tri Bhakti Vol 7 No 3 (2025): Jurnal Pengabdian Tribhakti (Edisi Khusus)
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i3.2354

Abstract

Baros Village’s local microenterprises face challenges in innovating new creative products, limiting the growth of the community’s economy. This community service program introduces an environmentally friendly creative economy initiative through ecoprint tote bag training for local MSMEs. The training encompasses education on eco-printing techniques—which use natural plant materials to dye fabric without synthetic chemicals—as a sustainable alternative for product development. The method of implementation involved lectures, demonstrations, and hands-on practice in making ecoprint tote bags. Participants, consisting of local entrepreneurs and community members, learned each stage of the ecoprint process from fabric mordanting to leaf printing and steaming. Results show that the training successfully equipped participants with new skills in producing eco-friendly tote bags, as evidenced by their ability to create unique ecoprint products showcased at the Baros Ngahiji event. This showcase received positive feedback and indicated a market interest in the eco-printed products. The discussion highlights that introducing ecoprint has opened opportunities for local MSMEs to develop value-added products with wider market potential. The program contributes to empowering the community’s economy by fostering creativity and environmental awareness. In conclusion, the ecoprint tote bag training program in Baros Village effectively provided new capabilities and business ideas for local MSMEs, supporting sustainable creative economy development at the village level.
Co-Authors Amanda, Livia Widiawati Ananda, Rita Arifin, Farid Igtiberian, Rakaterra Grisva Ramadhan, Gelar Fajar