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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Tyara Poernomo Putri
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementasi Budikdamber Sebagai Upaya Pemberdayaan Ekonomi Keluarga Di Kampung Situpete, Kota Bogor Mujito, Mujito; Tika Kartika Asri; Tyara Poernomo Putri; Mimin Rukmini; Zairin, Zairin; Jarot Wuryanto; Didin Samsudin; Siana Ria
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

The community service program through the implementation of Fish Farming in Buckets (Budikdamber) was carried out in Situpete Village, Sukadamai, Tanah Sareal, Bogor City, aiming to enhance food security and empower family-based economies. The participatory method involved several stages, including field surveys, socialization, hands-on training, mentoring, and evaluation. The results showed that the community successfully mastered the basic techniques of Budikdamber, producing catfish and water spinach harvests within a relatively short period. This program not only contributed to household food security but also opened opportunities for micro-home businesses. Key success factors included strong community participation, support from neighborhood leaders, and the active role of Karang Taruna as youth mobilizers. Challenges faced were limited initial capital, water quality maintenance, and restricted space in densely populated areas. With continuous mentoring and support from local government and universities, Budikdamber has the potential to become a sustainable community empowerment model.
Strategi Pengembangan UMKM Kopi Melalui Business Model Canvas dan Pendekatan Swot: (Studi Kasus Toko Kopi Paul di Tajurhalang Kabupaten Bogor) Tika Kartika Asri; Tyara Poernomo Putri; Mujito Mujito; Dwi Oktiana Irawati
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.229

Abstract

This study aims to analyze the development strategy of micro, small, and medium enterprises (MSMEs) in the coffee sector using the Business Model Canvas (BMC) and SWOT Analysis approaches. A case study was conducted at Paul Coffee Shop, located in Tajurhalang, Bogor Regency. The research method employed was descriptive qualitative, with data collected through observation, interviews, and literature review. The results indicate that the current business model of Paul Coffee Shop has strengths in affordable pricing and personal relationships with customers but still has weaknesses in digital marketing and product innovation. Through SWOT analysis, development strategies were formulated, including product diversification, strengthening digital marketing, collaboration with local MSMEs, and customer loyalty programs. This study emphasizes that BMC can be used not only in the initial stage of business establishment but also as a tool for evaluation and strategy development for ongoing MSMEs.
Co-Authors Dwi Oktiana Irawati Jarot Wuryanto Mimin Rukmini Mujito Mujito Mujito Mujito, Mujito Samsudin, Didin Siana Ria Tika Kartika Asri Zairin, Zairin