Garuda - Garba Rujukan Digital

PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIM MEREK HEAVEN LIGHTS DI KOTA BOGOR Mujito; Anisa Apriyanti; Tika Kartika Asri; M. Zairin; Novita Anggraeni
Economicus Vol. 18 No. 1 (2024): JUNI
Publisher : Sekolah Tinggi Ilmu Ekonomi Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v18i1.396

This research aims to determine the effect of product quality, price, promotion, and brand image on purchasing decisions for Heaven Lights brand Muslim clothing in Bogor City. The result show that : 1) The product quality variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 3.802 ≥ t table (1.660) and a significance value of 0.000 ≤ 0.1. (2) The price variable has no effect on the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 1.067 ≤ t table (1.66) and a significance value of 0.289 ≥ 0.1. (3) The promotion variable has no effect on the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 1.558 ≤ t table (1.66) and a significance value of 0.122 ≥ 0.1. (4) The brand image variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 5.095 ≥ t table (1.66) and a significance value of 0.000 ≤ 0.1. (5) The variables of product quality, price, promotion, and brand image jointly influence the purchasing decision of Heaven Lights Muslim clothing in the city of Bogor with an Fhitung value of 94.561 ≥ Ftabel (2.00) and a significance value of 0.000 ≤ 0.1.

PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIM MEREK HEAVEN LIGHTS DI KOTA BOGOR Mujito Mujito; Tika Kartika Asri; M. Zairin; Novita Anggraeni; Anisa Apriyanti
Economicus : Jurnal Ekonomi dan Manajemen Vol. 14 No. 2 (2024): Juni : Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i2.17

This research aims to determine the effect of product quality, price, promotion, and brand image on purchasing decisions for Heaven Lights brand Muslim clothing in Bogor City. The result show that : 1) The product quality variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 3.802 ≥ t table (1.660) and a significance value of 0.000 ≤ 0.1. (2) The price variable has no effect on the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 1.067 ≤ t table (1.66) and a significance value of 0.289 ≥ 0.1. (3) The promotion variable has no effect on the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 1.558 ≤ t table (1.66) and a significance value of 0.122 ≥ 0.1. (4) The brand image variable affects the purchase decision of Heaven Lights Muslim clothing in Bogor City with a tcount value of 5.095 ≥ t table (1.66) and a significance value of 0.000 ≤ 0.1. (5) The variables of product quality, price, promotion, and brand image jointly influence the purchasing decision of Heaven Lights Muslim clothing in the city of Bogor with an Fhitung value of 94.561 ≥ Ftabel (2.00) and a significance value of 0.000 ≤ 0.1.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MARTABAK PIZZA ORINS CABANG PONDOK GEDE JAKARTA Tika Kartika Asri; Mujito Mujito; Wawan Hari Subagyo; Kezia Yuniar Event Napitupulu
Economicus : Jurnal Ekonomi dan Manajemen Vol. 14 No. 1 (2023): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v14i1.30

The purpose of this study was to determine the effect of marketing mix variables partially or simultaneously on purchasing decisions for Martabak Pizza Orins Pondok Gede Jakarta Branch. The results showed that: (1) The results of hypothesis testing partially proved that product quality and promotion variables had an effect on purchasing decisions with a calculated t value of product quality variable of 2.938 > t table of 1.984 with a significance value of 0.000 <0.05. Meanwhile, price and location variables have no effect on purchasing decisions with a calculated t value of the price variable of 0.154 <t table 1.984 with a significance value of 0.878 > 0.05 and a calculated t value of the location variable of 1.743 <t table 1.984 with a significance value of 0.085 > 0 ,05. (2) The results of the simultaneous hypothesis test prove that simultaneously the variables of product quality, price, promotion and location influence purchasing decisions with a calculated F value of 35.767 > F table 2.310, with a significance of 0.000 <0.05 (3) Test results for the coefficient of determination an adjusted R² value of 0.601 is obtained, this proves that in this study purchasing decisions are simultaneously influenced by product quality, price, promotion and location variables by 60.1%, while the remaining 39.9%.

Implementasi Budikdamber Sebagai Upaya Pemberdayaan Ekonomi Keluarga Di Kampung Situpete, Kota Bogor Mujito, Mujito; Tika Kartika Asri; Tyara Poernomo Putri; Mimin Rukmini; Zairin, Zairin; Jarot Wuryanto; Didin Samsudin; Siana Ria
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

The community service program through the implementation of Fish Farming in Buckets (Budikdamber) was carried out in Situpete Village, Sukadamai, Tanah Sareal, Bogor City, aiming to enhance food security and empower family-based economies. The participatory method involved several stages, including field surveys, socialization, hands-on training, mentoring, and evaluation. The results showed that the community successfully mastered the basic techniques of Budikdamber, producing catfish and water spinach harvests within a relatively short period. This program not only contributed to household food security but also opened opportunities for micro-home businesses. Key success factors included strong community participation, support from neighborhood leaders, and the active role of Karang Taruna as youth mobilizers. Challenges faced were limited initial capital, water quality maintenance, and restricted space in densely populated areas. With continuous mentoring and support from local government and universities, Budikdamber has the potential to become a sustainable community empowerment model.

Strategi Pengembangan UMKM Kopi Melalui Business Model Canvas dan Pendekatan Swot: (Studi Kasus Toko Kopi Paul di Tajurhalang Kabupaten Bogor) Tika Kartika Asri; Tyara Poernomo Putri; Mujito Mujito; Dwi Oktiana Irawati
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.229

This study aims to analyze the development strategy of micro, small, and medium enterprises (MSMEs) in the coffee sector using the Business Model Canvas (BMC) and SWOT Analysis approaches. A case study was conducted at Paul Coffee Shop, located in Tajurhalang, Bogor Regency. The research method employed was descriptive qualitative, with data collected through observation, interviews, and literature review. The results indicate that the current business model of Paul Coffee Shop has strengths in affordable pricing and personal relationships with customers but still has weaknesses in digital marketing and product innovation. Through SWOT analysis, development strategies were formulated, including product diversification, strengthening digital marketing, collaboration with local MSMEs, and customer loyalty programs. This study emphasizes that BMC can be used not only in the initial stage of business establishment but also as a tool for evaluation and strategy development for ongoing MSMEs.

PENGARUH LIVE STREAMING (MELIPUTI : INTERAKSI, WAKTU NYATA DAN ALAT PROMOSI) SHOPEE TERHADAP KEPUTUSAN PEMBELIAN DI KONTER RADJA CELL BOJONG GEDE KABUPATEN BOGOR Tika Kartika Asri; Syaiful Anwar; Mujito; Adinda Nurul Ikhsani
Economicus : Jurnal Ekonomi dan Manajemen Vol. 16 No. 1 (2025): Desember: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v16i1.217

This study aims to determine the effect of Shopee Live Streaming (including interaction, real-time, and promotional tools) on purchasing decisions at the Radja Cell Counter in Bojonggede, Bogor Regency. The results of this study indicate that all variables, namely interaction, real time, and promotional tools simultaneously have a positive and significant influence on purchasing decisions with Fcount> Ftable (18.796> 2.14) with a significance level of 0.001 <0.10. Then the results of the hypothesis test show that the real time variable has a significant and significant influence on purchasing decisions with a Tcount value of 4.645> Ttable value of 1.660 with a significance value of 0.001 <0.10. Then the promotional tool variable has a significant and significant influence on purchasing decisions with a Tcount value of 2.736> Ttable value of 1.660 with a significance value of 0.007 <0.10. And finally, the interaction variable does not have a significant influence on purchasing decisions with a Tcount value of 1.080 <Ttable value of 1.660 with a significance of 0.283 <0.10. Based on this study, the most dominant or most influential variable is the Real Time variable. This can be seen in the results of multiple linear regression analysis where the Real Time variable has the largest coefficient, namely 1.419.

STRATEGI PENGEMBANGAN USAHA PENGGILINGAN PADI PUSAKA ABADI GARUT Anggraeni, Novita; Tika Kartika Asri; Mujito
Jurnal Sosial Terapan Vol 3 No 2 (2025): Jurnal Sosial Terapan, Volume 3 No.2 Desember 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/djce1658

ABSTRAK Penelitian ini bertujuan untuk merumuskan strategi pengembangan usaha pada Penggilingan Beras Pusaka Abadi Garut yang mengalami penurunan pencapaian target penjualan, keterbatasan pasokan padi, serta gangguan produksi akibat gagal panen yang dipengaruhi kondisi cuaca. Penelitian menggunakan pendekatan kualitatif dengan pengumpulan data primer melalui wawancara mendalam terhadap empat narasumber yang terdiri dari pemilik usaha, pengelola, dan narasumber eksternal yang memahami manajemen. Analisis kondisi internal dan eksternal usaha dilakukan menggunakan matriks Internal Factor Analysis (IFA) dan External Factor Analysis (EFA), yang selanjutnya dipetakan ke dalam Matriks Internal–Eksternal (IE) serta dianalisis menggunakan SWOT untuk menghasilkan alternatif strategi. Hasil penelitian menunjukkan bahwa nilai IFA sebesar 3,38 mencerminkan kondisi internal yang kuat, sedangkan nilai EFA sebesar 3,26 menunjukkan lingkungan eksternal yang relatif mendukung. Berdasarkan Matriks IE, usaha berada pada posisi Sel I dengan rekomendasi strategi Build and Growth. Alternatif strategi yang dihasilkan kemudian dianalisis menggunakan Quantitative Strategic Planning Matrix (QSPM). Hasil QSPM menunjukkan bahwa strategi SO1 (Mengembangkan usaha beras premium Sarinah khas Garut dengan meningkatkan kapasitas produksi dan promosi, memanfaatkan mutu beras, fasilitas pengering berbahan bakar gas, serta peralatan produksi semi modern untuk mengikuti pertumbuhan pasar beras premium) memperoleh nilai Total Attractiveness Score tertinggi sebesar 7,05 sehingga ditetapkan sebagai strategi prioritas. Penerapan strategi ini diharapkan mampu meningkatkan kinerja usaha, memperkuat daya saing, dan mendorong pertumbuhan usaha secara berkelanjutan.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search