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All Journal Dulang: Jurnal Pengabdian Kepada Masyarakat
Faradis , Nadia Safina
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Computer Science & IT Industrial & Manufacturing Engineering Social Sciences Other

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ENGLISH FOR MARKETING AND PROMOTION : PROGRAM LANGUAGE SHORT COURSE SEBAGAI UPAYA PENINGKATAN MUTU PELAKU UMKM BINAAN RUMAH BUMN KOTA TEGAL Indrayanti, Iin; Romadhon, Syaefani Arif; Faradis , Nadia Safina
Jurnal Pengabdian Masyarakat Polmanbabel Vol. 5 No. 02 (2025): DULANG : Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33504/dulang.v5i02.581

Abstract

Currently, small businesses in Tegal and the surrounding areas are not proficient in English. Frequently, difficulties in communication hinder the sale of products in foreign markets.The new idea's growth and improvement is being hindered by numerous challenges. The aim of this community service initiative is to support individuals in developing their language skills, particularly in the widely-used English language. Twenty small businesses (MSME) known as UMKM from Brebes, Tegal City/Regency, and Pemalang participated in the event, showcasing products with product export potential (culinary, craft and fashion). The English language training consists of four stages: acquiring new vocabulary, applying the vocabulary, engaging in verbal communication, and composing product descriptions. The participants benefited from the training session by enhancing their vocabulary (100 percent), oral communication abilities (233 percent), and confidence in public speaking without relying on a script. Furthermore, it showed them how to compose product descriptions in English for social media marketing.
Co-Authors Indrayanti, Iin Syaefani Arif Romadhon, Syaefani Arif