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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Amrin Fauzi
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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ANALYSIS OF THE RELATIONSHIP OF PRODUCT QUALITY, SERVICE QUALITY, PRICES AND PROMOTIONS ON BUYING DECISION (STUDY AT NINE WALI MEDAN SHOPS) Ramadhan Nurmuhammad; Endang Sulistya Rini; Amrin Fauzi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.338

Abstract

This research aims to determine and analyze the influence of product quality, service quality, price and promotion on purchasing decisions. The research location is Sembilan Wali Bookstore, Medan. The research method in this research is descriptive with a quantitative approach. The sample for this research is 100 consumers. The data analysis technique uses multiple linear regression analysis which is processed with the help of SPSS version 25 software. The results of the research show that Product Quality partially has a significant effect on the Purchasing Decision variable with a t value of > from t table, namely 2,411 > 1,660 and sig < alpha, namely 0.002 < 0.05. Service Quality partially has a significant effect on the Purchasing Decision variable with a value of tcount > from ttable, namely 3.105 > 1.660 and sig < alpha, namely 0.003 < 0.05. Price partially has a significant effect on the Purchasing Decision variable with a value of tcount > from ttable, namely 2,283 > 1,660 and sig < alpha, namely 0.020 < 0.05. Partial promotion does not have a significant effect on the Purchasing Decision variable with a value of tcount > ttable, namely 1.433 < 1.660 and sig > alpha, namely 0.066 > 0.05. Product Quality, Service Quality, Price and Promotion simultaneously have a significant effect on the Purchasing Decision variable with a value of Fcount > from Ftable, namely 3,439 > 2,306, while sig. < of alpha, namely 0.011 < 0.05. The contribution of the influence of the independent variable to the dependent variable is 35.6% and the remainder is influenced by other variables outside this research.
THE EFFECT OF CUSTOMER CO-CREATION AND CUSTOMER EXPERIENCE ON ELECTRONIC WORD OF MOUTH (EWOM) THROUGH CUSTOMER SATISFACTION ON SHARIA INDONESIAN BANK IN MEDAN CITY Rizky Amalia Nasution; Amrin Fauzi; Arlina Nurbaity Lubis
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 1 (2023): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i1.689

Abstract

The banking industry is currently facing many challenges because it is considered very competitive, complex and dynamic. In getting new customers, banks must make changes that can attract customers, one of which is marketing through eWOM. Positive eWOM is created when banks provide the best service for customers. In its goal of creating positive eWOM, banks must improve customer experience and customer satisfaction, besides that customer co-creation is also considered as an effort to increase competitiveness and create positive eWOM. This study aimed to analyze and determine the effect of customer co-creation, and customer experience on electronic word of mouth (eWOM) through customer satisfaction on Bank Syariah Indonesia customers in Medan City. The population in this study were BSI customers who were Twitter users as many as 110 people. The sampling method uses non-probability techniques with purposive sampling. The data analysis method uses Structural Equation Modeling- Partial Least Squares (SEM-PLS). The results showed that customer co-creation has a positive and significant effect on eWOM, customer experience has a negative and insignificant effect on eWOM, customer co-creation has a positive and significant effect on customer satisfaction, customer experience has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on eWOM, customer co-creation has a positive and significant effect on eWOM through customer satisfaction, customer experience has a positive and significant effect on eWOM through customer satisfaction.
THE INFLUENCE OF DIGITAL CUSTOMER EXPERIENCE AND ENJOYMENT ON FLIP E-WALLET E-LOYALTY THROUGH E-TRUST IN MEDAN CITY MILLENIAL GENERATIONS Fika Yusti Harahap; Amrin Fauzi; Syafrizal Helmi Situmorang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 2 (2023): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i2.785

Abstract

The digital revolution has changed various business environments, including the financial services industry. In this era, a financial service that called financial technology has been developed. The existence of a digital revolution can present various kinds of innovations in digital payments, one of which is e-wallet. The existence of various e-wallets can lead to increasingly fierce competition to get customer e-loyalty. E-loyalty becomes a top priority in this research because e-loyalty plays an important role in creating a sustainable competitive advantage, so companies can develop better in the long term. The purpose of this study was to find out and analyze the effect of digital customer experience and enjoyment on e-loyalty, e-wallet flip through e-trust in the millennial generation in Medan city. The population in this study was all millennials who had used the Flip application in Medan city. The sampling method used the Non Probability Sampling technique with Purposive Sampling, while the number of samples in this study were 115 respondents. The data analysis method used Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that Digital Customer Experience has a positive and significant effect on E-Loyalty, Enjoyment has a positive and significant effect on E-Loyalty, Digital Customer Experience has a positive and significant effect on E-Trust, Enjoyment has a positive and significant effect on E-Trust, E- Trust has a positive and significant effect on E-Loyalty, Digital Customer Experience has a positive and significant effect on E-Loyalty through E-Trust, Enjoyment has a positive and significant effect on E-Loyalty through E-Trust.
Co-Authors Arlina Nurbaity Lubis Endang Sulistya Rini Fika Yusti Harahap Ramadhan Nurmuhammad Rizky Amalia Nasution Syafrizal Helmi Situmorang