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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
JuliMursyida
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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INFLUENCE E-SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION TO CUSTOMERS E-COMMERCE LOYALTY SHOPEE FOR THE PEOPLE OF LHOKSEUMAWE Putri Patresia; T. Zulkarnaen; JuliMursyida; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.348

Abstract

Market developments in the e-commerce business make it easy for consumers to fulfill almost all their needs online, ranging from clothing, electronic equipment, cosmetics, even plane tickets and hotel reservations. One of the e-commerce websites in Indonesia is Shopee, an e-commerce startup, Shopee is a big player in e-commerce, of the many marketplaces present in Indonesia, Shopee is one of the many parties taking advantage of this opportunity by enlivening the mobile segment marketplace through their mobile application can make buying and selling transactions easier via mobile devices. The development of the times has resulted in more and more marketplaces emerging. This research aims to determine the influence of e-service quality, perceived value and customer satisfaction on Shopee e-commerce customer loyalty in the Lhokseumawe City Community. This type of research is quantitative research with the community population in Lhokseumawe City. Respondents totaled 100 people, taken using purposive sampling technique. The data source comes from primary data obtained through distributing questionnaires. The data analysis techniques used are descriptive analysis methods and multiple linear regression analysis, classical assumption tests, instrument tests (validity and reliability), hypothesis tests and coefficient of determination as well as correlation tests and analyzed with the help of the SPSS 23.0 application program. The research results show that simultaneously perceived value and customer satisfaction have a positive and significant effect on Shopee e-commerce customer loyalty in the Lhokseumawe City Community. Furthermore, e-service quality has a negative and insignificant influence on Shopee e-commerce customer loyalty in the people of Lhokseumawe City.
THE INFLUENCE OF BRAND AWARENESS, BRAND LOYALTY AND QUALITY ON PURCHASE INTENTION OF REALME SMARTPHONE PRODUCTS IN LHOKSEUMAWE CITY (Case Study in the Community of Lhokseumawe City) Riski Rahmadani; Muchsin; Julimursyida; Samsul Bahri; Henny Irawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.379

Abstract

This research aims to determine the influence of Brand Awareness, Brand Loyalty, Perceived Quality on Purchase Intention for Realme Smartphone Products in Lhokseumawe City. The Brand Awareness indicators used in this research consist of being easy to remember, recognizing the type of product, having good quality and affordable prices, and good satisfaction. Then the Brand Loyalty indicators consist of trust, paying more, inviting people to buy, repeat purchases, following the news, and being able to become a spokesperson. Then the Perceived Quality Indicator consists of good quality, consistent quality, reliable products. And the Purchase Intention indicators used consist of transactional, referential and exploratory. This research uses a quantitative type with a sampling technique in the form of Accidental Sampling. The data used in this research is primary data obtained by distributing questionnaires to 102 Lhokseumawe City residents who are interested in buying Realme Smartphone Products. The data analysis technique used in this research is multiple linear regression analysis using SPSS version 23 software. The results of the research show that Brand Awareness, Brand Loyalty have a positive and significant effect on Purchase Intention for Realme Smartphone Products in Lhokseumawe City, while Perceived Quality has no significant effect on Purchase Intention for Realme Smartphone Products in Lhokseumawe City.
THE INFLUENCE OF JOB SATISFACTION, ORGANIZATIONAL COMMITMENT, AND ORGANIZATIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR AMONG EMPLOYEES OF SKPK EAST ACEH. Rahma Tina; Likdanawati; Julimursyida; Maisyura; Henny Irawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 4 (2024): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i4.417

Abstract

This study aims to investigate the impact of Job Satisfaction, Organizational Commitment, and Organizational Culture on Organizational Citizenship Behavior among employees of SKPK East Aceh. The independent variables include Job Satisfaction, Organizational Commitment, and Organizational Culture, while the dependent variable is Organizational Citizenship Behavior. The research adopts a quantitative approach, gathering data through a questionnaire consisting of questions and statements distributed to the employees of SKPK East Aceh. Data is scored using a Likert scale. The study was carried out at two SKPKs in East Aceh, specifically the East Aceh DPRK with 39 respondents and the East Aceh Inspectorate with 50 respondents, using a saturated sample approach where all populations were included, resulting in a total of 89 respondents. Multiple linear regression analysis was conducted using the SPSS (Statistical Program for Social Science) program. The findings indicate that Job Satisfaction and Organizational Commitment do not have a significant influence on Organizational Citizenship Behavior among Employees of SKPK East Aceh, whereas Organizational Culture does influence Organizational Citizenship Behavior among Employees of SKPK East Aceh. Higher levels of Job Satisfaction and Organizational Commitment within a government institution are associated with increased Organizational Citizenship Behavior or extra-role behavior among employees, ultimately leading to improved employee performance.
DETERMINE THE EFFECT OF PRICE PERCEPTIONS, CONSUMERS, AND BRAND IMAGE ON BRAND BEHAVIOR ON BEAT MOTORCYCLE BRAND USERS IN BIREUEN DISTRICT Ulia Fitri; Julimursyida; Adnan; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.429

Abstract

This study aims to determine the effect of price perceptions, consumers, and brand image on brand behavior on beat motorcycle brand users in Bireuen district. This study uses primary data obtained by distributing online questionnaires to 100 respondents who were selected using the purposive sampling method. The data analysis method used is multiple linear regression analysis with the help of SPSS version 24. The results partially show that consumer price perceptions and brand image have a significant effect on brand switching behavior from Mio brand motorcycle users to Beat brand motorcycle users in Bireuen district. Simultaneously, the perception of price, consumers and brand image also significantly influence the brand shift of Mio brand motorcycle users to Beat brand motorcycle users in Bireuen district.
Co-Authors Adnan Henny Irawati Likdanawati M.Subhan Maisyura MUCHSIN Putri Patresia Rahma Tina Riski Rahmadani Samsul Bahri T. Edyansyah, T. Edyansyah T. Zulkarnaen Ulia Fitri