Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Syerina Dwi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE INFLUENCE OF QUALITY, PRICE, LOCATION, PROMOTION AND COMPANY IMAGE ON HOUSE PURCHASE DECISIONS AT PT. FIRYA RESIDENCE LIENTS IN THE CITY LHOKSEUMAWE Syerina Dwi; Sapna Biby; Agustinawati; M.Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.453

Abstract

This research aims to see the influence of quality, price, location, promotion, and company image on house purchasing decisions at PT. firya lientas residence in Lhokseumawe city. The type of data used is primary data. The research sample consisted of 66 respondents. The data analysis method used to see the relationship between the independent variable and the dependent variable uses multiple linear regression. The results of this research indicate that partial product quality has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the price has a negative and significant effect on house purchasing decisions at PT. Firya Lientas Residence Lhokseumawe City, location has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Residence Kota Lhokseumawe, the promotion has a positive and significant effect on house purchasing decisions at PT. Firya Lientas Lhokseumawe City residence and company image have a positive and significant influence on house purchasing decisions at PT. firya lientas residence city of lhokseumawe.
Co-Authors Agustinawati M.Subhan Sapna Biby