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All Journal Jurnal Wilayah, Kota dan Lingkungan Berkelanjutan Jejak digital: Jurnal Ilmiah Multidisiplin
Putri Marcela
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Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Pengaruh Green Product dan Green Price Terhadap Purchase Intention pada Produk Wateru Bamboo Tissue  di Kota Malang Putri Marcela; Arni Utamaningsih; Farida Akbarina
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 1 No. 5b (2025): SEPTEMBER (Edisi Spesial)
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/389j6361

Abstract

The use of paper tissues in daily life has become a habit of people in Indonesia, especially in urban areas. Excessive use of tissues causes problems for the environment. Consumers who are concerned about environmental issues are more interested in environmentally friendly products that are not only quality, but also have a positive impact on the environment. Green Product is a product that is not harmful to humans and the environment, does not produce excessive waste, Green Price is a nominal value of the exchange rate set by balancing the price with product quality that considers environmental impacts and products that have added value. This study aims to analyze the effect of Green Product and Green Price on Purchase Intention of wateru Bamboo Tissue Products. This research is quantitative research. The data collection method uses a questionnaire distributed online to 100 respondents who know Wateru Bamboo Tissue products in Malang City. The sampling used purposive sampling technique. Data analysis in this study used multiple linear regression analysis and hypothesis testing. The classic assumption test results show that the data has met the criteria. The coefficient of determination test results are 0.484 or 48.3% and the rest is influenced by other variables. The results of the Green Product and Green Price hypothesis test partially and simultaneously have a significant effect on Purchase Intention on Wateru Bamboo Tissue products in Malang City. Based on the results of this study, it can be concluded that Wateru Bamboo Tissue products are advised to continue to develop Green Products and clarify the reasons for Green Price products in order to increase Purchase Intention on their products.  
Efektivitas Pemerintah Daerah dalam Kebijakan Pembangunan Infrastruktur dan Taman Kota sebagai Ruang Publik Multifungsi di Bundaran Besar Palangkaraya Rosa Nadaeva; Putri Marcela; Rira Kristiana; Rendy Stalar
JURNAL WILAYAH, KOTA DAN LINGKUNGAN BERKELANJUTAN Vol. 5 No. 1 (2026): JURNAL WILAYAH, KOTA DAN LINGKUNGAN BERKELANJUTAN
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jwikal.v5i1.1051

Abstract

This study examines the effectiveness of local government policies in infrastructure development and urban park management as multifunctional public spaces at Bundaran Besar Palangkaraya. Rapid urban development and increasing community needs for public spaces have encouraged the government to revitalize this area as a city landmark and social interaction space. This study uses a qualitative descriptive method with data collection techniques through literature review, observation, and documentation. The results show that the development and revitalization of Bundaran Besar have improved aesthetic quality, public facilities, environmental conditions, and social functions. However, several challenges remain, including limited accessibility for certain groups, suboptimal management and maintenance systems, and traffic and parking issues during peak hours. The analysis indicates that although government policies have contributed positively to the development of public spaces, their effectiveness is still not fully optimal. Therefore, stronger governance, community participation, and sustainable management strategies are needed to enhance the role of Bundaran Besar as an inclusive, functional, and sustainable public space.
Co-Authors Arni Utamaningsih Farida Akbarina Rendy Stalar Rira Kristiana Rosa Nadaeva