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All Journal Jurnal Mirai Management Jurnal Ilmiah Edunomika (JIE) ProBisnis : Jurnal Manajemen Jurnal Pengabdian Mandiri Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Ilmiah Ekonomi dan Manajemen El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Farida Akbarina
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Loyalty and the Effects of Trust and Switching Barriers Geofakta Razali; Farida Akbarina; Dian Artanti Arubusman; Arief Yanto Rukmana; Muhammad Yusuf
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.4541

Abstract

In an increasingly cutthroat business environment, companies must be able to choose the right strategy for the company's survival, particularly by marketing their products in accordance with consumers' and customers' wants and expectations. Trust and resistance to change are two factors that consumers/customers take into account when deciding whether or not to remain loyal to a product. This study set out to evaluate the partial impact of trust and mobility limitations on loyalty. The research methods used in this study include descriptive and verification. The population of this study consists of users of Karadenta Skincare products in the city of Sumedang, which also includes the villages of South Sumedang and North Sumedang. For this study, 97 participants were chosen using a purposive sample technique. The distribution of questionnaires served as a method for gathering data. A data instrument's validity and reliability are tested. While the standard assumption test, multiple regression analysis, coefficient of determination analysis, and hypothesis testing are among the data analysis techniques used. Keywords: Trust, Barriers to Movement, and Loyalty.
THE INFLUENCE OF PRODUCT UNIQUENESS ON PURCHASING DECISIONS WITH BRAND AMBASSADOR AS A MODERATING VARIABLE Ira Ningrum Resmawa; Camelia Rizki Agrina; Farida Akbarina; Suratman Suratman; Nurdin Nurdin; Abdul Razak Munir
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14899

Abstract

Abstract This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as an initial foundation for building articles with the latest variations. The data used in the article is primary data that researchers obtained from 500 JNT employees spread throughout Indonesia. The data that was successfully collected was analyzed using the smart PLS 4.0 analysis tool. The result in this reserach show that the researcher's assumption regarding the Product Uniqueness variable can have a positive relationship direction and a significant influence on Purchasing Decisions can be accepted because the P-Vlues value is positive and below the significance level of 0.05, namely 0.014. In the second hypothesis, the researcher speculates with various credible research sources that the Brand Ambassador variable can strengthen the influence of the Product Uniqueness variable on Purchasing Decisions. The results of the second row of the third table of the Path Efficiency above show concomitant results because the P-Values also point to positive and are below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.014. This indicates that the better the Brand Ambassador owned by a product, the more the product is known to the public until it can finally strengthen the occurrence of Purchasing Decisions. Thus, the first and second hypotheses in this study can be accepted and proven. Keywords: Product Uniqueness, Purchasing Decisions , Brand Ambassador
The role of sharia economics in supporting the realization of sustainable development goals and islamic development Ariawan, Ariawan; Loso Judijanto; M. Yusuf Bahtiar; Farida Akbarina; Muhammad Syafri
ProBisnis : Jurnal Manajemen Vol. 15 No. 1 (2024): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v15i1.412

Abstract

Environmentally Friendly Sustainable Development or Sustainable Development Goals is a policy program scheme agreed upon by world leaders to reduce poverty, inequality and end the impact of global climate change. This article discusses how the Sustainable Development Goals go hand in hand with Islamic development. The research method used in this literature review is descriptive qualitative. The study results show that the Islamic concept is in line/sustainable with the SDGs goals. Islam also has a way to fight poverty with zakat, fasting, and a simple lifestyle, providing equal rights between women and men and emphasizing that there is no equal position between the two; and orders humans to manage the environment wisely and maintain natural balance. Mobilizing the Islamic masses to help in achieving the SDGs as a form of their devotion to Allah SWT is a challenge for the government, community organizations and academics in socializing the SDGs and Sustainable Science to society and to higher education, especially Islamic religious universities (PTKI).
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND AWARENESS ON CAFE YUMA BANDUNG PURCHASE DECISIONS Frans Sudirjo; I Nyoman Tri Sutaguna; Endang Silaningsih; Farida Akbarina; Muhammad Yusuf
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 3 (2023): Juli : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i3.989

Abstract

This study employs quantitative and descriptive methods." Customers of Cafe Yuma Bandung make up the majority of the research sample. This survey comprises a sample of Cafe Yuma Bandung customers who are at least 18 years old, have social media profiles, and are familiar with the cafe. Yuma Bandung on social media Purposive sampling was utilised to acquire data, and 89 participants took the survey. This number exceeds the required value of 0.70, indicating that the research findings are trustworthy. The overall reliability test resulted in a score of 0.902 for each of the social media marketing variables (X1), 0.874 for brand awareness (X2), and 0.902 for purchasing decisions (X3). This study included a quantitative descriptive research design, descriptive statistics, and PLS analysis. According to the findings of the study, social media marketing has a favourable and significant impact on purchasing decisions. Keyword: Social Media Marketing, Brand Awareness, Keputusan Pembelian This study employs quantitative and descriptive methods." Customers of Cafe Yuma Bandung make up the majority of the research sample. This survey comprises a sample of Cafe Yuma Bandung customers who are at least 18 years old, have social media profiles, and are familiar with the cafe. Yuma Bandung on social media Purposive sampling was utilised to acquire data, and 89 participants took the survey. This number exceeds the required value of 0.70, indicating that the research findings are trustworthy. The overall reliability test resulted in a score of 0.902 for each of the social media marketing variables (X1), 0.874 for brand awareness (X2), and 0.902 for purchasing decisions (X3). This study included a quantitative descriptive research design, descriptive statistics, and PLS analysis. According to the findings of the study, social media marketing has a favourable and significant impact on purchasing decisions.
PENGARUH KUALITAS PRODUK DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SERUM SOMETHINC (Studi Kasus Pada Mahasiswa D-IV Manajemen Pemasaran Politeknik Negeri Malang Tahun Akademik 2023/2024) Mochammad Rafly Syafrinaldy; Farida Akbarina
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 12 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i12.3064

Abstract

Dunia bisnis kecantikan berkembang sangat pesat yang ditandai dengan munculnya berbagai inovasi produk kecantikan. Salah satu inovasi yang diminati adalah produk serum. Bisnis kecantikan berlomba-lomba untuk membuat produk serum dengan kualitas yang kaya akan manfaat dan penampilan yang tampil berbeda dari para pesaing untuk meningkatkan penjualan. Berbagai upaya seharusnya dilakukan untuk membuat para konsumen mempertimbangkan keputusan pembelian terhadap produk. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan influencer marketing terhadap keputusan pembelian pada produk serum Somethinc. Penelitian ini menggunakan pendekatan kuantitatif. Teknik sampling yang digunakan adalah non-probability sampling dengan metode purposive. Penelitian ini menggunakan data sampel sebanyak 74 responden. Hasil kuesioner diukur menggunakan skala likert. Analisis data menggunakan regresi linier berganda dengan software SPSS 26 for windows. Hasil penelitian menunjukan bahwa kualitas produk secara parsial berpengaruh positif dan signifikan, influencer marketing secara parsial berpengaruh positif dan signifikan, kualitas produk dan influencer marketing secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Dari hasil penelitian disimpulkan bahwa kualitas produk dan influencer marketing merupakan salah satu alasan pelanggan melakukan keputusan pembelian terhadap produk serum Somethinc. Kualitas produk yang terjamin akan manfaatnya dapat meningkatkan keputusan pembelian konsumen. Selain itu, influencer marketing yang memberi pengaruh baik dikalangan masyarakat memiliki dampak yang positif dan signifikan terhadap keputusan pembelian.
COMPREHENSIVE STUDY OF TWELVE PERCENT VALUE ADDED TAX INCREASE IN THE LIGHT OF LEGAL UTILITY THEORY AND HUMANISM COMMUNICATION THEORY Farida Akbarina; Tania Dwika Putri; Syamsul Efendi; Heppi Syofya; Dian Indah Sari
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17003

Abstract

Abstract This study is a qualitative study with a descriptive approach, namely an approach that describes one by one each main topic used in this article. The data used in this article is secondary data that researchers obtain from credible sources that are commonly used in each study. The data used is analyzed by the stages of data collection, data selection, data reduction, and drawing conclusions with more comprehensive research results below. The result in this article show that the policy of increasing the value added tax to twelve percent which is one of the legal products for luxury goods products can be in line with the objectives of Gustav Radbruch's law, namely justice and benefits if the allocation is correct and can be utilized as well as possible. Increasing the Value Added Tax to twelve percent can increase national income that can be allocated for national development, increasing community welfare, and increasing the human growth index. In the view of humanism communication theory if it is connected to the policy of increasing value added tax to twelve percent, the approach can be in line if only the utilization of the increase can be utilized as well as possible and truly. The increase in value added tax can increase national income significantly. By increasing national income, it can also increase the welfare of society, national development, and improve the quality of human resources. Keywords: Tweleve Percent, Value Added Tax, Legal Utility Theory,Humanism Communication Theory
PENDAMPINGAN OPTIMALISASI MEDIA SOSIAL DAN DIVERSIFIKASI PRODUK UMKM UD ALFATH Shohib Muslim; Nandaru Ramadhan; Khrisna Hadiwinata; Joni Dwi Pribadi; Farida Akbarina
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 5: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

UMKM adalah perusahaan dengan modal kecil dan sedikit karyawan, yang sebagian besar bekerja di industri dalam negeri. Tujuan dari pengabdian ini adalah untuk meningkatkan nilai finansial para pelaku UMKM UD ALFATH yang beroperasi di bawah merek "Kue Blok Susu" di industri makanan. Program pengabdian ini merupakan lanjutan dari kegiatan tahun 2023 yang bertujuan untuk meningkatkan nilai ekonomi pelaku umkm UD ALFATH bidang makanan dengan merek “Kue Balok Susu”. Usaha Mitra dalam bidang menjual kue basah rasa coklat dan atau brownis, berlokasi di daerah kepuharjo kabupaten malang, Mitra sudah menjalankan usaha sejak tahun 2019 dengan mengambil tempat di rumah, berdasarkan hasil wawancara tim PKM dengan mitra terdapat beberapa masalah yang dihadapi adalah mitra belum mampu melakukan optimalisasi pemasaran melalui online. Persaingan bisnis kue oleh-oleh yang saat ini semakin banyak kompetitor dipandang perlu untuk memberikan pendampingan agar UMKM UD ALFATH dalam hal ini adalah pelaku usaha umkm dapat terus menjalankan usahanya sehingga mitra dan tim pkm berupaya untuk melakukan diversifikasi produk untuk meningkatkan omset penjualan
PENDAMPINGAN DIGITAL BRANDING DAN PROSES SERTIFIKASI HALAL MELALUI MEKANISME SELF DECLARE PADA PELAKU UMKM SAMBAL NONA VANKA Farida Akbarina; Shohib Muslim; Fadloli, Fadloli; Hudriyah Mundzir; Sanita Dhakirah
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 5: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pengabdian ini bertujuan untuk meningkatkan nilai produk dan pendapatan ekonomi pelaku umkm merek sambal nona vanka. Usaha ini baru berdiri pada tahun 2023, berawal dari tahapan uji coba ibu rumah tangga untuk memberikan sambal gratis pada para tetangga sekitra rumah, ternyata lambat laun mulai cukup banyak permintaan atas produk tersebut. Untuk peningkatan nilai produk mitra berkeinginan untuk melakukan pengajuan label halal pada produknya, berikutnya mitra juga masih belum memiliki pengetahuan terkait bagaimana melakukan pemasaran secara online sehingga usaha umk sambal nona vanka dapat semakin dikenal. Persaingan usaha yang saat ini semakin kompetitif ditambah maka dipandang perlu untuk memberikan pendampingan agar Umkm yang terhitung masih baru ini dalam hal ini umkm dapat terus bersaing dan dapat membuka lapangan pekerjaan lebih luas
Pengaruh Service Quality dan Brand Trust Terhadap Customer Satisfaction Pada Travel Umrah & Haji Sahabat Zamzam Indonesia (Studi Pada Jamaah Travel Umrah dan Haji Sahabat Zamzam Indonesia) Shella Dinda Septiana; Farida Akbarina
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n53xz576

Abstract

Service quality and brand trust are key factors influencing customer satisfaction, especially in service-based industries like Umrah and Hajj travel. This study focuses on Sahabat Zamzam Indonesia, a travel provider in Lumajang Regency, aiming to analyze how these two variables affect customer satisfaction among its pilgrims. Using a quantitative explanatory method, the research involved 100 respondents who had previously performed Umrah with the company. Data collection was conducted through questionnaires, and analysis included descriptive statistics, classical assumption testing, multiple regression, and hypothesis testing. The findings reveal that both service quality and brand trust have a positive and significant partial effect on customer satisfaction. The regression results show an F-count greater than the F-table and a coefficient of determination (R²) of 0.917, indicating that 91% of customer satisfaction is influenced by the two independent variables, while the remaining 8.3% is attributed to other unexamined factors. This implies that enhancing service quality and strengthening brand trust play a critical role in improving customer satisfaction. Therefore, Sahabat Zamzam Indonesia is advised to maintain consistent service delivery and reinforce brand trust through professionalism, transparency, and a strong commitment to the quality of its worship programs.
Pengaruh Suasana Ruang Tunggu Service dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan di Toyota Kartikasari Malang Aliyunas Aliyunas; Farida Akbarina
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 5 (2025): September
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i5.1336

Abstract

Loyalitas pelanggan berperan penting dalam menunjang keberlanjutan pembelian berulang. Terdapat beberapa faktor yang dapat berpengaruh terhadap terciptanya loyalitas pelanggan yaitu suasana ruang tunggu dan kualitas pelayanan. Pada penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode pengumpulan data berupa observasi, angket atau kuesioner, serta studi pustaka. Dalam penelitian ini menggunakan sampel berupa 100 responden yang berasal dari pelanggan Toyota Kartika Sari Malang. Variabel yang digunakan dalam penelitian tersebut terdiri dari tiga variabel yaitu suasana ruang tunggu (X1), kualitas pelayanan (X2), serta loyalitas pelanggan (Y). Hasil penelitian menunjukkan bahwa variabel suasana ruang tunggu memiliki pengaruh signifikan terhadap loyalitas pelanggan dengan hasil thitung sebesar 27,323 > 1,660 serta nilai sig sebesar <0,001. Namun, variabel kualitas pelayanan tidak berpengaruh signifikan terhadap loyalitas pelanggan karena didapatkan nilai thitung sebesar 1,600 serta nilai sig 0,113. Hasil uji simultan juga menunjukkan bahwa variabel kualitas pelayanan dan suasana ruang tunggu secara bersama-sama memiliki pengaruh yang signifikan terhadap loyalitas pelanggan dengan nilai Fhitung sebesar 373,344 serta nilai sig < 0,001. Pada penelitian tersebut dapat disimpulkan bahwa suasana ruang tunggu dapat berperan aktif terhadap loyalitas pelanggan. Hal ini dikarenakan atmosfer lingkungan pada suatu fasilitas dapat mempengaruhi kenyamanan pelanggan serta rasa ingin melakukan pembelian secara berulang. Selain itu, kualitas pelayanan tentunya masih berpengaruh terhadap loyalitas pelanggan. Namun sayangnya PT Toyota Kartika Sari Malang masih memiliki beberapa fasilitas yang tidak sesuai dengan harapan dari para pelanggan.
Co-Authors Abdul Razak Munir Aliyunas Aliyunas Ariawan, Ariawan Arief Yanto Rukmana Arni Utamaningsih Camelia Rizki Agrina Dian Artanti Arubusman Dian Indah Sari Efendi Efendi Endang Silaningsih Eva Fathussyaadah Eva Yuniarti Utami Fadloli, Fadloli Farah Putri Wenang Lusianingrum Frans Sudirjo Geofakta Razali Heppi Syofya, Heppi Hudriyah Mundzir I Nyoman Tri Sutaguna Ilham Ilham Ira Ningrum Resmawa, Ira Ningrum Joni Dwi Pribadi Khrisna Hadiwinata Loso Judijanto M. Yusuf Bahtiar Mochammad Rafly Syafrinaldy Mohammad Maskan Muhammad Hery Santosa Muhammad Syafri MUHAMMAD YUSUF Nandaru Ramadhan Nurdin Nurdin Putri Marcela Refi Pratiwi Rifky Azka Fahreza Sanita Dhakirah Shella Dinda Septiana Shohib Muslim Sri Wanti Belani Suratman Suratman Syamsul Efendi Tania Dwika Putri, Tania Dwika