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All Journal Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Masyarakat Mengabdi Nusantara
Riza Oktafiyani
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Pemanfaatan Media Digital Marketing pada Usaha Keripik Pisang di Desa Ledokombo, Jember Agus Supriono; Riza Oktafiyani; Ariq Dewi Maharani; Tiffany Rahma Abdillah; Soetriono Soetriono; Yuli Hariyati; Anik Suwandari
Jurnal Masyarakat Mengabdi Nusantara Vol. 4 No. 3 (2025): September: Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v4i3.430

Abstract

The banana chip business in Ledokombo Village, Jember Regency, is one of the sources of livelihood for the local community. However, increasingly fierce business competition has led to a decrease in demand and has an impact on declining turnover of MSME actors. Marketing that is still conventional is one of the factors limiting product reach. This community service activity aims to increase the marketing capacity of MSME actors through digital marketing training. The training was carried out for four weeks with stages: problem analysis, provision of branding and digital marketing materials, assistance in making packaging labels, marketplace accounts (Shopee) and social media (Instagram), as well as monitoring and evaluation. The results of the activity show that MSME actors understand the importance of digital marketing strategies, are able to create "The King" product packaging labels, and have Shopee and Instagram accounts that are actively used for online sales. Business actors are also getting used to operating digital application features that support the marketing process. This activity has a positive impact on increasing product attractiveness and expanding consumer reach. Thus, digital marketing training has proven to be effective as an innovative solution in facing MSME marketing challenges, as well as being a model for local economic empowerment that can be replicated in other regions with similar characteristics.
Pemberdayaan terhadap Usaha Produktif Umkm melalui Pendekatan Digital Marketing di Desa Ledokombo Kabupaten Jember Supriono, Agus; Riza Oktafiyani; Rachmat Udhi Prabowo; Julian Adam Ridjal; Ebban Bagus Kuntadi
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdikan.v3i1.3207

Abstract

Ledokombo Village is one of the villages in the eastern part of Jember Regency, East Java Province. This village is within the administrative area of Ledokombo District. The area of Ledokombo Village is bordered by the areas of neighboring villages, such as Sukogidri Village, Ledokombo District, and Cumedak Village, Sumberjambe District. One of the elements of society that drives the economy is MSMEs in Ledokombo Village. The MSME players in Ledokombo Village are the "Banana Chips" MSME, which is committed to having a productive business but does not yet have a business network and knowledge about optimizing product marketing and has experienced a decline in orders from consumers. This is because the product marketing system is still conventional. The location of the service was Ledokombo Village, Jember Regency. The method of implementing the service uses the survey, FGD, socialization, training, and mentoring methods for Banana Chips MSMEs. Therefore, it is necessary to carry out appropriate empowerment efforts through counseling and training in optimizing business by utilizing marketplaces and social media. The results of the service show that the program that has been implemented has been well adopted by the Banana Chips MSMEs in Ledokombo Village. This is demonstrated by the packaging of products sold to consumers using packaging that has been recommended by the service implementation team. Improved service to consumers is based on innovative, creative principles and what is needed by the market.
Co-Authors Agus Supriono Anik Suwandari Ariq Dewi Maharani Ebban Bagus Kuntadi Julian Adam Ridjal Rachmat Udhi Prabowo Soetriono Soetriono Tiffany Rahma Abdillah Yuli Hariyati