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All Journal Journal of Management, Economic, and Accounting Jurnal Karya Nyata Pengabdian
Anjjely, Sellina Dwi
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Dukungan Program Kebersihan Kelurahan Melalui Pemasangan Plang Himbauan Oleh Mahasiswa KKN Universitas Dehasen Bengkulu Oktariani, Sri; Jahda, Amila Tarina; Anjjely, Sellina Dwi; Anisa, Rici; Alpino, Shendi Putra; Muhammad; Yanto, Yanto; Fitriano, Yun; Susanti, Neri
Jurnal Karya Nyata Pengabdian Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i1.315

Abstract

The involvement of community service (KKN) students from Universitas Dehasen (UNIVED) in supporting the local government's policy in Pematang Gubernur Sub-district regarding environmental cleanliness programs through the installation of cleanliness signage. The research employed a qualitative descriptive approach, with data collected through in-depth interviews, direct observation, and documentation. Informants included KKN students, local government officials, and community members. The findings reveal that student involvement extended beyond technical tasks such as signage installation to include planning, community education, and persuasive dissemination of cleanliness messages. The installation of signage proved to have a positive impact by increasing public awareness to avoid littering and fostering collective behavior in maintaining a clean environment. Supporting factors for the program's success included active community participation, strategic placement of the signage, and the humanistic communication approach used by the students. This study concludes that collaboration between students, local government, and the community can create constructive social change in community-based environmental management. Similar programs are recommended for continued development with sustained support from multiple stake holders.
The Influence Of Customer Relationship Management (Crm) And Customer Satisfaction On Customer Loyalitas At My Lova Fashion Store In Bengkulu City Anjjely, Sellina Dwi; Monique D, Eska Prima; Handayani, Sri
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1087

Abstract

Business competition in the fashion industry, particularly in Bengkulu City, is becoming increasingly intense, so stores need to implement appropriate strategies to retain customers. My Lova Bengkulu store attempts to build good relationships with customers through the implementation of Customer Relationship Management (CRM) and improvements in Customer Satisfaction. This study aims to determine the extent to which the implementation of Customer Relationship Management (CRM) and customer satisfaction affect customer loyalty, both partially and simultaneously. This study uses a quantitative approach with a survey method. Based on the research characteristics, the obtained sample consisted of 100 respondents who are customers of My Lova store in Bengkulu City. Data were collected through questionnaires using a non-probability sampling method. The analysis used multiple linear regression to determine the influence between the independent and dependent variables in this study. The results of the multiple linear regression test produced the equation Y = -4.035 – 0.568X1 + 1.631X2 + 2.852. The t-test shows that the Customer Relationship Management (CRM) variable has a significant effect on customer loyalty with a significance value of 0.000 < 0.05. This indicates that the implementation of Customer Relationship Management (CRM) at My Lova Store has been optimally carried out in building strong relationships with customers. The Customer Satisfaction variable also has a significant effect on customer loyalty with a significance value of 0.000 < 0.05, meaning that the higher the customers’ satisfaction with the store’s products and services, the higher their loyalty. Simultaneously, both variables have a significant effect on customer loyalty with a coefficient of determination (R²) of 0.791, which means the implementation of Customer Relationship Management (CRM) and customer satisfaction can explain 79.1% of customer loyalty, while the remaining 20.9% is influenced by other variables not examined in this study.
Co-Authors Alpino, Shendi Putra Anisa, Rici Fitriano, Yun Handayani, Sri Jahda, Amila Tarina Monique D, Eska Prima Muhammad Neri Susanti Oktariani, Sri YANTO YANTO