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All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi
Chakim, Heru Riza
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Other

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Penerapan Blockchain dalam Manajemen Data Akademik Green, Thomas; Chakim, Heru Riza; Andayani, Dwi; Rusilowati, Umi
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 4 No 1 (2025): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v4i1.911

Abstract

The rapid development of digital technologies has led to significant transformations in higher education management, particularly in academic data handling. The traditional methods of managing academic records are often prone to issues related to security, transparency, and efficiency. This research explores the application of blockchain technology as a solution for managing academic data securely and transparently. A qualitative approach was used, involving case studies of universities that have implemented blockchain in their data management systems. Data were gathered through interviews with key stakeholders, including administrators and IT specialists, to understand the effectiveness of blockchain integration in ensuring data integrity. The findings indicate that blockchain technology provides a decentralized and immutable ledger, significantly enhancing data security, reducing fraud, and improving the authenticity of academic credentials. Moreover, it streamlines the verification process, making it more efficient and reliable. The integration of blockchain into academic data management systems can address the prevalent issues in traditional record-keeping systems by offering a secure, transparent, and efficient method for handling academic data. This study highlights the potential of blockchain to revolutionize higher education management, offering long-term benefits in terms of privacy, transparency, and decision-making efficiency.
Enhancing Social Value through Orange Technology Adoption in Creative Industry Micro Enterprises Lutfiani, Ninda; Purnomo, Hindriyanto Dwi; Chakim, Heru Riza; Wahid, Syahrul Mu’Arif; Sauntos, Oliver
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 2 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i2.1353

Abstract

Social media–based digital transformation has become an essential strategy for MSMEs to expand their market reach and strengthen consumer loyalty in the digital economy era. This article presents a conceptual review and empirical synthesis of digital business transformation strategies in MSMEs that utilize social media as the core channel for marketing and customer service. By integrating the Technology Acceptance Model (TAM), Customer Engagement theory, and the Resource-Based View, this paper proposes a strategic framework consisting of (1) digital capabilities, (2) content and engagement, (3) digital after-sales services, and (4) a collaborative ecosystem (platforms and micro-influencers). The literature synthesis indicates that interactive social media activities and responsive services are consistently associated with increased customer engagement and brand loyalty among MSMEs. Practical recommendations and future research directions are provided to support MSMEs in implementing loyalty-oriented digital transformation.
Co-Authors Dwi Andayani, Dwi Green, Thomas Hindriyanto Dwi Purnomo Ninda Lutfiani Rusilowati, Umi Sauntos, Oliver Wahid, Syahrul Mu’Arif