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Digital Transformation in Supply Chain for Business Operational Efficiency: Transparansi dan Efisiensi Pengembangan Startupreneur pada Keuangan Digital Berbasis Teknologi Blockchain Faturahman, Adam; Wibowo, Nugroho Prihantoni; Oganda, Fitra Putri; Zanubiya, Jihan; Green, Thomas
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1239

Abstract

The integration of digital technology with marketing strategies plays a crucial role in improving supply chain efficiency while strengthening customer satis- faction in an increasingly competitive business environment. This study aims to evaluate the contribution of digital tools such as automation, the Internet of Things (IoT), and data analytics in optimizing supply chain processes and iden- tify how such integration impacts customer perceptions and loyalty. Using a quantitative approach involving a survey of industry players, the study reveals that the adoption of digital technology not only accelerates distribution flows and improves demand accuracy but also strengthens responsiveness to consumer needs. The findings indicate that operational efficiencies achieved through digi- talization can be directly linked to increased customer satisfaction through faster, more transparent, and personalized service experiences. However, challenges such as high initial investment costs and internal resistance remain key barriers. Therefore, successful digital transformation in the context of supply chains and marketing requires a careful integration strategy focused on the long term. This study provides practical recommendations for companies in developing adap- tive, efficient, and customer-centric supply chain systems.
Penerapan Blockchain dalam Manajemen Data Akademik Green, Thomas; Chakim, Heru Riza; Andayani, Dwi; Rusilowati, Umi
Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Vol 4 No 1 (2025): September
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/mentari.v4i1.911

Abstract

The rapid development of digital technologies has led to significant transformations in higher education management, particularly in academic data handling. The traditional methods of managing academic records are often prone to issues related to security, transparency, and efficiency. This research explores the application of blockchain technology as a solution for managing academic data securely and transparently. A qualitative approach was used, involving case studies of universities that have implemented blockchain in their data management systems. Data were gathered through interviews with key stakeholders, including administrators and IT specialists, to understand the effectiveness of blockchain integration in ensuring data integrity. The findings indicate that blockchain technology provides a decentralized and immutable ledger, significantly enhancing data security, reducing fraud, and improving the authenticity of academic credentials. Moreover, it streamlines the verification process, making it more efficient and reliable. The integration of blockchain into academic data management systems can address the prevalent issues in traditional record-keeping systems by offering a secure, transparent, and efficient method for handling academic data. This study highlights the potential of blockchain to revolutionize higher education management, offering long-term benefits in terms of privacy, transparency, and decision-making efficiency.
Framework for Implementing Green Supply Chain Practices in Indonesian Small and Medium Enterprises Aini, Qurotul; Hardini, Marviola; Hikam, Ihsan Nuril; Green, Thomas
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/23c5gv23

Abstract

The urgent need to address climate change, environmental degradation, and resource depletion has driven the adoption of sustainable business practices globally. For Small and Medium Enterprises (SMEs), particularly in developing countries such as Indonesia, transitioning toward sustainability presents both challenges and opportunities. Green Supply Chain Management (GSCM) offers a comprehensive approach to integrating environmental considerations into every stage of the supply chain, from sourcing raw materials to end-of-life product management. This study develops a practical GSCM framework tailored for Indonesian SMEs, using a qualitative multiple-case study method across three sectors: food, handicrafts, and logistics. Data collection methods included semi-structured interviews, on-site observations, and document analysis, followed by thematic coding and cross-case synthesis. The resulting framework identifies five interrelated components: supplier collaboration, eco-friendly material selection, waste reduction strategies, energy efficiency optimization, and sustainability performance monitoring. The framework is validated through triangulation of data sources and feedback from SME stakeholders. By aligning with the United Nations Sustainable Development Goals (SDGs), particularly Goals 12 and 13, this study provides actionable insights for policymakers, SME owners, and practitioners seeking to enhance sustainability while maintaining operational efficiency.
Optimization of Digital Business to Support MSMEs Growth in the Industry 4.0 Transformation Jaya, Aswadi; Saputra, Farhan; Derlina; Ramadhan, Dwi Nur; Green, Thomas
CORISINTA Vol 3 No 1 (2026): February
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/corisinta.v3n1.147

Abstract

Digital transformation has become essential for Micro, Small, and Medium-Sized Enterprises (MSMEs) in the Industry 4.0 age in order to improve resilience and competitiveness in spite of restricted resources. The influence of digital optimization techniques on MSME growth is investigated in this study. These tactics include digital marketing adoption, e-commerce platform usage, and digital financial management tools. Data from 100 MSMEs was gathered quantitatively using structured questionnaires, and the correlations between the variables were examined using SmartPLS 3. E-commerce platform usage has the biggest impact, followed by digital financial management tools and digital marketing adoption, according to the results, which show that all digital strategies have a favorable impact on MSME growth. According to the model's R Square value of 0.694 for MSME Growth, the examined strategies account for around 69.4% of the growth variation. These results demonstrate how crucial it is for MSMEs to embrace digital technology in order to increase their market reach, boost operational effectiveness, and fortify financial management. Future research is urged to examine other factors impacting digital adoption and to apply these findings in a variety of sector scenarios. The study concludes that MSMEs must invest in digital skills in order to achieve sustainable development in a competitive digital world.