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All Journal AKADEMIK: Jurnal Mahasiswa Humanis
Hutabarat, Berman J
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Penelitian Etnografi : Dampak Sosial para Pekerja Shift di Network Operation Center (NOC) Hutabarat, Berman J; Sayuti, Sayuti; Heikal, Jerry
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i3.1693

Abstract

This study explores the social challenges experienced by shift workers in a telecommunication company, particularly those working at the Network Operation Center (NOC) of PT Link Net. Shift work is essential for maintaining uninterrupted network operations; however, it often disrupts workers’ ability to balance professional responsibilities with family and social life. The research aims to examine how shift schedules affect interactions with nuclear families, extended families, and community or hobby groups, as well as how workers adapt to these conditions. Using an ethnographic approach, data were collected through in-depth interviews and participant observation with five shift workers who met the study criteria. Thematic analysis revealed three main shared challenges: difficulty synchronizing schedules with family and friends, feelings of isolation due to limited opportunities for direct social interaction, and the need to allocate specific time to stay connected through digital platforms. These findings highlight how workers redefine “quality time,” shifting its meaning from duration to the depth of interaction. The study suggests that workplace policies should consider more flexible arrangements to support work-life balance and reduce the negative social impacts of shift work.
Analisis Strategis Tekanan Profitabilitas pada Layanan GoFood di Indonesia Hutabarat, Berman J; Kesiayohana, Kesiayohana; Rahmat, Krisna; Rukmana, Ovalia
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i1.1909

Abstract

The online food delivery (OFD) industry in Indonesia is experiencing increasing profitability pressure driven by intense competition, low consumer switching costs, and rising incentive and logistics expenses. These conditions require platforms to shift their strategic focus from aggressive expansion toward sustainable profitability. This study aims to examine GoFood’s strategic position in responding to such pressures and to formulate relevant strategic directions in a maturing market. A case study approach based on desk research was employed, utilizing secondary data analyzed through the PESTEL framework, Porter’s Five Forces, and the VRIO model, which were subsequently synthesized using a SWOT/TOWS matrix. The findings indicate that the OFD industry is characterized by high competitive rivalry and strong buyer power, causing promotion-heavy strategies to exert downward pressure on margins. Internally, GoFood benefits from ecosystem scale, multi-sided orchestration capabilities, data-driven technology, and strong brand equity, while still facing challenges related to service quality variability. The study highlights that service reliability differentiation and the expansion of non-incentive monetization, such as advertising and merchant solutions, are critical strategies for balancing growth and profitability. Academically, this research contributes to the literature on digital platform strategy by providing empirical insights from the OFD sector in an emerging market context.
Co-Authors Heikal, Jerry Kesiayohana, Kesiayohana Rahmat, Krisna Rukmana, Ovalia Sayuti Sayuti