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All Journal Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Journal of Social Research International Journal of Islamic Business and Management Review Jurnal Manajemen dan Pemasaran Jasa Jurnal Indonesia Sosial Sains Jurnal Ekonomi, Manajemen, Akuntansi
Rukmana, Ovalia
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Religion Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Factors Influencing Customers’ Purchase Decision Making On Halal Cosmetic Product Rukmana, Ovalia; Febrianti, Puspita
International Journal of Islamic Business and Management Review Vol. 3 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v3i1.614

Abstract

Purpose – This study aims to investigate factors which influence customers’ purchasing decisions on halal cosmetic product, called Wardah. Methodology/approach – Quantitative Approach is adopted in this study. A survey was conducted with 100 respondents to grasp the respondents’ perceptions and attitude on factors that influence them to make purchase decision on halal cosmetic product (Wardah). Purposive sampling technique is employed to determine the sample of respondents. For data analysis, we conducted multiple linear regression, with SPSS. Findings –  As a result, this study indicates that factors influencing the customers’ purchasing decision making on halal cosmetic (Wardah) are the variables of product quality, price and brand image. Those variables have positive and significant influence to the customers’ purchasing decision. Novelty/value –  this study reveals motivating factors on customers purchasing decision making on halal cosmetics in Indonesia.
Remote Internal Audit Management Strategy with Design Thinking as A Theoretical Lens Edwarivel, Edwarivel; Rukmana, Ovalia
International Journal of Islamic Business and Management Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i1.1353

Abstract

As one of financial institutions, PT PNM is obliged to conduct internal audit as a way of responsibility to its consumers. However, during COVID 19 pandemic the internal audit was conducted remotely. Purpose – This paper aims to evaluate the remote internal audit strategy conducted in PNM using design thinking as theoretical lens. Methodology/approach – This paper adopts qualitative approach. Interviews were carried out to six participants to gain their perceptions on how they conduct remote internal audit. Data was analyzed using thematic analysis which was aided with NVivo Pro 12. Findings – It reveals that remote internal audit conducted by PT PNM ran effectively and efficiently. It is found that the adoption of ICT (information and communication technology) is required in conducting remote internal audit. Additionally, the results indicate there are both external and internal factors affect internal auditors’ performance in conducting remote audit Novelty/value – It is essential for companies to conduct remote audit in certain circumstances. Therefore, this study is expected to shed the light on the implementation of remote audit by integrating design thinking.
Apple Inc. and the U.S.–China Tariff War: Identifying, Assessing, and Mitigating Risks Putra, Abhiyoga Deyandra; Ardanesworo, Muhammad Feyzel Khalfani Putra; Rukmana, Ovalia
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10845

Abstract

This study examines Apple Inc.’s mitigation strategies amid escalating U.S.–China tariff tensions. Using ISO 31000, COSO ERM, and the Four T Model, key risks are assessed through a probability–severity matrix and heatmap based on Apple’s 2024 Annual Report and industrial data. The analysis reveals that diversification efforts to India and Vietnam remain symbolic, as Apple’s core dependencies—such as final assembly and chip fabrication—persist in high-risk regions like China and Taiwan. Financial hedging and supplier shifts show partial effectiveness but fail to address long-term geopolitical volatility. Comparisons with Samsung and Google demonstrate Apple’s relative rigidity in adapting supply chain strategies. Findings suggest the need for deeper structural reforms emphasizing proactive geopolitical forecasting and ESG-integrated vendor governance to build enduring resilience.
Crypto apps: How user perceptions shape continued usage? Cahaya, Yohanes Ferry; Sungkono , Sungkono; Rukmana, Ovalia; Rajoana, Jakia; Setyarachma, Anita; Prasetyo, Johan Hendri; Setyanto, Eddy
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 2 (2024): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v17i2.19866

Abstract

This study aims to understand and analyze how user perceptions shape sustainable usage in Crypto apps, a group of cryptocurrency exchange platforms based in Indonesia that facilitate buying, selling, and trading various digital assets. Utilizing a quantitative-causal approach, questionnaires were distributed to 245 users of several Crypto Apps in Indonesia, such as Tokocrypto, Indodax, Pintu, Rekeningku, Triv, Koinku, Upbit Indonesia, Bitocto, Zipmex, IDEX, Pluto, and Bechipin, to gather data. This study is grounded in the technology acceptance model (TAM), which postulates that perceived usefulness and ease of use significantly influence users' attitudes and behavioral intentions toward technology adoption. By applying TAM, the research seeks to identify the key factors driving sustainable usage of Crypto apps. The collected data was analyzed using SEM-PLS to examine the hypotheses. The results indicate that perceived usefulness and ease of use positively impact consumer attitudes and intention to continue using the platform. However, consumer attitude does not directly impact continuance intention and does not serve as a mediating factor. These findings hold practical implications for Crypto apps, suggesting the need to improve service quality and application features to maintain user loyalty. Moreover, the study contributes theoretically to understanding the factors influencing users’ intentions to use cryptocurrency applications. In summary, users’ perceptions of the application's benefits and ease of use significantly shape their attitudes and intentions to continue using Crypto apps.
Marriage or Freedom? Indonesia's Generation-Z Dilemma in the Midst of Social and Economic Pressure Ramadhan, Andika; Sukmayanti, Andini Wulan; Perdana, Gemilang Adi; Rukmana, Ovalia
Journal of Social Research Vol. 4 No. 8 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i7.2672

Abstract

This study aims to explore Indonesian Generation Z's perceptions of the institution of marriage, identify factors driving marriage postponement, and understand the dynamics of social value change in contemporary society. Using a phenomenological qualitative approach, this research involved 15 participants aged 18-28 from South Jakarta, Bogor, and South Tangerang who were interviewed in-depth with semi-structured guidelines. Data analysis was conducted using NVivo software through open coding, axial coding, and selective coding stages. The results show that Generation Z still regards marriage as a sacred and meaningful institution, but positions it more personally and reflectively as a legal and emotional commitment undertaken consciously. The decision to postpone marriage is influenced by factors of financial readiness, mental and emotional maturity, and alignment of life vision and mission with partners. Meanwhile, social values about marriage have undergone significant shifts from primary life goals to flexible, egalitarian life choices based on self-actualization. Digitization and social media exposure are also found to be factors that strengthen anxiety toward long-term relationships, especially through negative narratives about divorce or unhealthy relationships. These findings align with Maslow's theory of needs, where Generation Z's decisions about marriage reflect the need for financial security, self-esteem, and self-actualization. This study makes an important contribution to enriching qualitative literature on Indonesian youth relationship dynamics, while offering recommendations for BKKBN, Ministry of Youth and Sports, and educational institutions in formulating youth empowerment policies and relationship literacy education.
Customary Leadership Amidst The Flow Of Modernity: The Voices Of Dayak Ma'anyan Youth In East Kutai Prabowo, Heru; Ratulina, Triesna; Pongsibidang, Monica; Rukmana, Ovalia
Jurnal Indonesia Sosial Sains Vol. 6 No. 9 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i9.1864

Abstract

This research explores the dynamics of traditional leadership in the Ma'anyan Dayak community in East Kutai in the midst of modernity and digital transformation. Using a qualitative approach with interpretive phenomenological methods, this study delves into the subjective experience of an indigenous youth named TP in understanding, responding, and reflecting on changes to the values and structure of indigenous leadership in his community. The findings show that although the formal structure of indigenous leadership has experienced a decline in authority, basic values such as deliberation, mutual cooperation, respect for ancestors, and solidarity are still alive and maintained through cultural mechanisms. Youth play an important role in cultural revitalization, particularly through art studios, traditional craft training, and the use of social media as a space for documentation and informal education. Traditional leadership is no longer viewed only from the structural or hereditary side, but must have social credibility, personal charisma, and the ability to bridge local values with the demands of the times. Social media, for example, is an effective means of disseminating cultural values to the digital-native young generation. Theoretically, this research reinforces the concepts of symbolic leadership, charismatic authority, and mediatized traditions, which show that traditional leadership is not a static entity, but rather a dynamic and adaptive one. The main contribution of this study is to highlight the importance of local narratives as a form of resistance to cultural marginalization in national discourse as well as to open up space for community-based policies and interventions. With the active involvement of the younger generation and a participatory approach, indigenous leadership can remain relevant, live socially, and be part of the solution in building an empowered and dignified future of indigenous communities.
Religious Humanism Synergy to Develop Creative Industry-Based Halal Tourism in Indonesia Fariana, Andi; Saripudin, Saripudin; Rukmana, Ovalia
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 14 No. 2 (2022)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v14i2.28354

Abstract

his study aims to propose a halal tourism model by adopting religious humanism integrated with the creative industry as a baseline. This is a legal study with a statutory approach, relying on various laws and regulations as the primary data, including MUI’s fatwas. This study found that religious humanism can be integrated into the development of the halal tourism industry based on creative industries, with Regional Regulations (Perda) as the guideline. The integration of religious humanism in development is possible with the participation of all stakeholders. This is because the development of halal tourism is not merely about tourism objects but also the community. In this case, religious people easily accept the idea and are willing to participate as long as the integration is structured. Abstrak. Studi ini bertujuan menawarkan model wisata halal dengan meng adopsi humanisme religius dan mengintegrasikannya dengan industri kreatif. Penelitian dilakukan dengan pendekatan perundang-undangan dengan data primer yang berasal berbagai peraturan perundang-undangan, termasuk fatwa MUI. Kajian ini menemukan bahwa humanisme religius dapat diintegrasikan dalam pengembangan industri wisata halal berbasis industri kreatif, dengan menggunakan Peraturan Daerah (Perda) sebagai pedoman. Mengintegrasikan humanism religi dengan pembangunan dimungkinkan dengan partisipasi seluruh pemangku kepentingan. Hal ini karena pengembangan wisata halal tidak hanya mengenai objek wisata tetapi juga masyarakat. Umat beragama mudah menerima gagasan dan mau berpartisipasi asalkan integrasi dilakukan secara terstruktur.
Co-Authors Andi Fariana, Andi Ardanesworo, Muhammad Feyzel Khalfani Putra Edwarivel, Edwarivel Febrianti, Puspita Perdana, Gemilang Adi Pongsibidang, Monica Prabowo, Heru Prasetyo, Johan Hendri Putra, Abhiyoga Deyandra Rajoana, Jakia Ramadhan, Andika Ratulina, Triesna Saripudin Saripudin Setyarachma, Anita Sukmayanti, Andini Wulan Sungkono , Sungkono Yohanes Ferry Cahaya