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All Journal Teknologika Jurnal Mahkota Bisnis
Mala, Nurmala
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Mechanical Engineering Other

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FORMULASI STRATEGI PEMASARAN PRODUK ALAT KESEHATAN DENGAN ANALISIS SWOT (STUDIKASUSPADA PT. STANDARD BIOSENSOR HEALTHCARE) Mala, Nurmala; Daisy Ade Riany Diem; Widowati, Imas
Jurnal Teknologika Vol 14 No 2 (2024): Jurnal Teknologika
Publisher : Sekolah Tinggi Teknologi Wastukancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51132/teknologika.v14i2.405

Abstract

Strategi pemasaran merupakan salah satu perencanaan PT. Standard Biosensor Healthcare dalam menghadapi persaingan industri alat kesehatan, untuk menjual atau mendistribusikan produk yang dihasilkan agar apa yang menjadi target dari perusahaan dapat tercapai. Penelitian dalam tugas akhir ini bertujuan untuk menganalisis dan untuk memformulasikan strategi pemasaran produk alat kesehatan PT. Standard Biosensor Healthcare dengan menggunakan metode analisis SWOT. Hasil skor analisis dari faktor IFAS yaitu Strength skor 2,002 sedangkan Weakness skor 0,779 dengan hasil selisih (+) 1,223, dan hasil skor analisis dari faktor EFAS yaitu Opportunity skor 2,083 sedangkan Threats skor 0,724 dengan hasil selisih (+) 1,359 maka hasil dari penelitian ini menunjukkan bahwa PT. Standard Biosensor Healthcare berada pada posisi Strength – Opportunity (SO) Kuadran I, dimana PT. Standard Biosensor Healthcare berada pada tahap Growth Strategy (Tahap Pertumbuhan) dengan menggunakan faktor kekuatan internal Perusahaan untuk memanfaatkan peluang eksternal yang ada, yaitu dengan mengedepankan kekuatan dalam kualitas dan kuantitas produk, serta kecepatan dalam mengembangkan inovasi produk baru.
PENGARUH GAYA KEPEMIMPINAN, LINGKUNGAN KERJA, MOTIVASI KERJA TERHADAP DISIPLIN KARYAWAN PADA PT KHARISMA PEMASARAN BERSAMA NUSANTARA (KPBN) BELAWAN mala, Nurmala
Jurnal Mahkota Bisnis (Makbis) Vol 2 No 1 (2023): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v2i1.22

Abstract

Both formal and informal units need a personal leader who encourages his subordinates to be productive because the spirit of a leader in an organization is absolutely absolute to be a role model for his subordinates. A dynamic and effective manager is the most basic resource encountered, therefore every leader must understand leadership theory by knowing the talent or potential possessed by his subordinates or owned by himself. Leadership is the most important part of management, this is because leadership is the driving force for the creation of optimization of production factors (human, capital, or methods) in an organization or organization. The approach in this study uses an associative and quantitative approach. The associative approach is an approach where to find out that there is a relationship or influence between the second variable (the independent variable and the independent variable). Quantitative approach is a method that is more on the aspect of measuring objectively on the data or formulas obtained. The results showed that there was a significant influence between leadership style and work environment on discipline.
Co-Authors Daisy Ade Riany Diem Imas Widowati