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All Journal Jurnal Kajian Hukum Dan Kebijakan Publik Journal of Business Economics and Management
Ardi Abdillah Rahman
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Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Visual Merchandising, Price Discount, Dan Bonus Pack Terhadap Keputusan Impulse Buying Pada Citra Express Kota Padang Ardi Abdillah Rahman; Muhammad Abdillah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the influence of merchandising, price discounts, and bonus packs on impulse purchases among customers at Citra Express in Padang City. The increasing interest in spontaneous shopping among consumers, particularly in modern retail, is an important background for this study. Citra Express, as a retailer implementing various promotional strategies such as product layout, price discounts, and bonus offers, is considered interesting to examine in relation to impulse buying behavior. This study was quantitative. Data collection was conducted by distributing questionnaires to 138 respondents using a purposive sampling method. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 25 software. The results showed that, partially and simultaneously, the variables merchandising and bonus packs had a positive and significant effect on impulse buying. Price discounts had no significant effect on impulse buying. Thus, the promotional strategies implemented by Citra Express have been proven to encourage consumers to make impulse purchases, especially when products are attractively displayed, discounted, or accompanied by bonus offers.
Perlindungan Hukum Terhadap Pelaku Usaha UMKM Ardi Abdillah Rahman; Syaiful Islamiyah; Ziqra Ahmad Fauzi; Yevyna Zolana
Jurnal Kajian Hukum Dan Kebijakan Publik | E-ISSN : 3031-8882 Vol. 1 No. 2 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/mj2ebf28

Abstract

Micro, small and medium enterprises play an important role in the Indonesian economy, but often experience challenges such as legal protection, access to capital, limited management capabilities and limited market access. The aim of this research is to determine the effect of legal protection received by micro, small and medium enterprises, which really needs attention because micro, small and medium enterprises can encourage Indonesia's economic growth. Some forms of legal protection that can be provided include: Protection of intellectual property rights, such as brands, patents and copyrights, to protect the innovation and creativity of MSME players. Protection against unfair business competition, such as monopoly and monopsony practices, to ensure a fair business climate. Protection of access to capital, such as ease of obtaining credit and capital assistance, to support business growth and development. Protection of market access, such as ease of participating in tenders and government procurement programs for goods/services, to expand business opportunities. Employment protection, such as occupational safety and health guarantees, to ensure employee welfare.
Co-Authors Muhammad Abdillah Syaiful Islamiyah Yevyna Zolana Ziqra Ahmad Fauzi