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All Journal Jurnal Kajian Hukum Dan Kebijakan Publik Journal of Business Economics and Management
Ziqra Ahmad Fauzi
Unknown Affiliation
Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Mie Gacoan Cabang Marapalam Ziqra Ahmad Fauzi; Siska Lusia Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the Effect of Product Quality and Service Quality on Purchasing Decisions at Mie Gacoan, Marapalam branch in Padang City (Case study of undergraduate students of Management at Unidha)". The population in this study were 414 undergraduate students of Management at Dharma Andalas University, Padang, with a sample size of 104 respondents. Data were obtained by distributing questionnaires, then processed and tested using IBM SPSS Statistics 22. From the research conducted, it is known that based on the results of hypothesis testing, 1). Product Quality has a positive and significant effect on Purchasing Decisions, 2). Service Quality has a positive and significant effect on Purchasing Decisions, 3). Product Quality and Service Quality have a positive and significant effect on Purchasing Decisions. Furthermore, the Purchasing Decision variable is influenced by Product Quality and Service Quality by 61.1%, which is classified as moderate, the remaining 38.9% is influenced by other variables not included in this study, namely Marketing Strategy, Lifestyle, and Purchase Interest.
Perlindungan Hukum Terhadap Pelaku Usaha UMKM Ardi Abdillah Rahman; Syaiful Islamiyah; Ziqra Ahmad Fauzi; Yevyna Zolana
Jurnal Kajian Hukum Dan Kebijakan Publik | E-ISSN : 3031-8882 Vol. 1 No. 2 (2024): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/mj2ebf28

Abstract

Micro, small and medium enterprises play an important role in the Indonesian economy, but often experience challenges such as legal protection, access to capital, limited management capabilities and limited market access. The aim of this research is to determine the effect of legal protection received by micro, small and medium enterprises, which really needs attention because micro, small and medium enterprises can encourage Indonesia's economic growth. Some forms of legal protection that can be provided include: Protection of intellectual property rights, such as brands, patents and copyrights, to protect the innovation and creativity of MSME players. Protection against unfair business competition, such as monopoly and monopsony practices, to ensure a fair business climate. Protection of access to capital, such as ease of obtaining credit and capital assistance, to support business growth and development. Protection of market access, such as ease of participating in tenders and government procurement programs for goods/services, to expand business opportunities. Employment protection, such as occupational safety and health guarantees, to ensure employee welfare.
Co-Authors Ardi Abdillah Rahman Siska Lusia Putri Syaiful Islamiyah Yevyna Zolana