Claim Missing Document
Check
Articles

Found 3 Documents
Search

Semiotic Analysis and Cultural Elements in the Communication Style of Prabowo Subianto and Anies Baswedan in the 2024 Presidential Debate, Third Session Rafi'i, Rafi'i; Hanifah, Ummy; Ningsih, Titiek Surya; Fairuz, Fara Dilla; Nurjanah, Anna
Journal of Law, Politic and Humanities Vol. 5 No. 6 (2025): (JLPH) Journal of Law, Politic and Humanities
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jlph.v5i6.2190

Abstract

This study aims to analyze the political communication styles of two Indonesian presidential candidates, Prabowo Subianto and Anies Baswedan, during the third presidential debate of the 2024 election. Using Roland Barthes' semiotic approach, and using a descriptive qualitative. This study explores the verbal and nonverbal signs presented in the context of Indonesian communication culture. The findings show that Anies Baswedan tends to use a low-context communication style, characterized by rational argumentation, academic diction, and emotional analogies. In contrast, Prabowo Subianto adopts a high-context communication style, rich in symbols, nonverbal expressions, and nationalist narratives rooted in collective culture. These political figures not only demonstrate personal communication strategies but also reflect the cultural heritage embedded in people's perceptions of leadership in Indonesia. Symbols such as "gemoy" associated with Prabowo and "Abah" with Anies illustrate their efforts to foster closeness to the public through representations of popular and traditional culture. Thus, this study confirms that political communication in debates cannot be separated from the cultural dimensions that shape the meaning and public perception of national leadership.
PEMANFAATAN MEDIA SOSIAL INSTAGRAM @EDUKASIPARLEMEN DALAM MENINGKATKAN CITRA Fairuz, Fara Dilla; Hanifah, Ummy; Ningsih, Titiek Surya
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 24, No 1 (2024): Maret 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v24i1.22058

Abstract

The mass media always reports negative information about the DPR RI, it has an impact on a negative image of the DPR RI institution and political parties. Based on the LSI survey for the period March 31-April 4 2023, the level of public trust of DPR RI institution and political parties only gained 5%. Therefore the Secretariat General of the DPR RI utilizes social media Instagram as a media for promotion, dissemination and public education through the account @edukasiparlemen. The research method used in this research is qualitative, descriptive in nature and uses case studies. Data collection techniques using observation, in-depth interviews and documentation. The conclusion of this study is that the credibility of the @edukasiparlemen account is formed due to direct interaction between Instagram followers and the Public Relations Secretariat General of the DPR RI, education delivered on Instagram is the same as offline education. Instagram followers @edukasiparlemen are dominated by high school / vocational students, students and the academic community. Published content about parliamentary education includes Did you know?, Contact Yuk, Sunmori, quizzes, etc. The contents are very clear and interactive so that they get considerable attention from followers.  Keywords: DPR RI, Public Relation, Image, Education, Instagram
MAKNA SIMBOLIK LAMBANG ONE PIECE PADA MOMENT HARI KEMERDEKAAN RI KE-80 TAHUN: ANALISIS SEMIOTIKA ROLAND BARTHES Fairuz, Fara Dilla
KOMUNIKATA57 Vol. 6 No. 2 (2025): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v6i2.1808

Abstract

Berbagai makna sosial dan budaya muncul di masyarakat sebagai akibat dari fenomena bendera One Piece menjelang peringatan 80 tahun kemerdekaan Indonesia. Tujuan dari penelitian ini adalah untuk mengungkapkan makna denotatif, konotatif, dan mitos yang terkandung dalam fenomena ini, serta untuk memahami bagaimana budaya populer global diinterpretasikan dan diadaptasi secara nasional sebagai sarana ekspresi sosial dan politik masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan teori semiotika Roland Barthes sebagai metode. Data dikumpulkan melalui observasi konten daring. Kajian literatur dilakukan untuk memperkuat interpretasi dengan konsep-konsep nasionalisme, budaya populer, dan teori tanda. Hasil penelitian menunjukkan bahwa secara denotatif, simbol bendera One Piece adalah simbol bajak laut fiksi dari anime Jepang. Namun, secara konotatif, makna simbol ini telah mengalami perubahan, menjadi simbol kritik sosial, perlawanan terhadap ketidaksetaraan sosial, solidaritas antarwarga, dan bentuk ekspresi baru dari nasionalisme era digital di kalangan anak muda. Mitos yang terbentuk adalah bahwa pada era sekarang, kemerdekaan tidak hanya diartikan secara kaku, tetapi juga dapat diinterpretasikan melalui representasi kreatif dan bermakna dari budaya populer.