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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Tekla Rensiana Toyo
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Environmental Science Library & Information Science

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Strategi Public Relations Di Era Digital Di Tengah Berkembangan AI Denda Nova Adriantini; Tekla Rensiana Toyo; Tina Tunnisa; Nahsanil Fitri; Widia Kharisma; Rosmini; Muhammad Rahmatul Burhan
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1822

Abstract

The rapid development of digital technology has changed the landscape of public relations (PR), encouraging organizations to adapt quickly in the way they communicate and build relationships with the public. This research aims to understand and develop relevant and effective PR strategies in the digital era, where the use of new media is the key to reaching audiences in a fast and efficient way. With a qualitative approach through literature study, analysis was carried out on various sources covering the positive and negative impacts of technology, including the use of artificial intelligence (AI) in PR. The results show that although AI offers efficiency and deep data analysis, there are risks of technology dependency and privacy concerns. This research emphasizes the importance of new skills for PR practitioners to be able to face modern challenges, while serving as a bridge between organizations and society. With an innovative approach, PR can improve brand reputation and awareness, and build stronger relationships in this digital era
Co-Authors Denda Nova Adriantini Muhammad Rahmatul Burhan Nahsanil Fitri Rosmini Tina Tunnisa Widia Kharisma