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All Journal Journal of Management and Informatics
Purwantini , Kasih
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Computer Science & IT Decision Sciences, Operations Research & Management

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Ethical Challenges in AI-Driven Decision-Making: Addressing Bias and Accountability in Business Applications Munifah, Munifah; Wibawa , Eka Satria; Purwantini , Kasih
Journal of Management and Informatics Vol. 3 No. 1 (2024): April Season| JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v3i1.48

Abstract

The adoption of artificial intelligence (AI) in business decision-making has revolutionized operations but introduced critical ethical challenges, particularly in bias and accountability. This study investigates the sources of bias in AI-driven systems and evaluates current accountability frameworks in business contexts. A mixed-methods approach is employed, combining a comprehensive literature review with in-depth interviews with business leaders across technology, finance, and healthcare sectors. The findings reveal that algorithmic and data biases are prevalent, arising from imbalanced training datasets and opaque algorithmic processes. Existing accountability mechanisms are often insufficient, with responsibility dispersed among developers, managers, and regulators. Practical strategies, such as third-party audits and algorithmic transparency initiatives, are emerging but require further refinement. This study emphasizes the need for robust ethical frameworks, including guidelines like Fairness Accountability Transparency Ethics (FATE), to mitigate bias and ensure responsible AI usage. Key recommendations include the adoption of transparent AI models, enhanced regulatory oversight, and targeted training for stakeholders on AI ethics. These insights contribute to the ongoing discourse on ethical AI deployment and provide actionable pathways for businesses aiming to navigate the ethical complexities of AI.
Co-Authors Munifah Munifah, Munifah Wibawa , Eka Satria