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All Journal MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Ghufran, Mohammad Imam Ali
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KERAGAMAN PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA RENGGINANG IBU IMAM DI SITUBONDO Ghufran, Mohammad Imam Ali; Sari, Lita Permata; Minullah, Minullah
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7203

Abstract

Marketing plays a crucial role in a company and is highly connected to the external environment, particularly the market environment. This research aims to analyze the effect of product variety, product quality, and price on purchasing decisions with consumer satisfaction as an intervening variable at Rengginang Ibu Imam in Situbondo. The population in this study consisted of consumers of Rengginang Ibu Imam. The sampling method was determined using Probability Sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.2.8 application showed that: Product variety has a positive but not significant effect on consumer satisfaction; Product quality has a significant positive effect on consumer satisfaction; Price has a significant positive effect on consumer satisfaction; Product variety has a significant positive effect on purchasing decisions; Product quality has a significant positive effect on purchasing decisions; Price has a significant positive effect on purchasing decisions; Consumer satisfaction has a positive but not significant effect on purchasing decisions; Product variety has a positive but not significant effect on purchasing decisions through consumer satisfaction; Product quality has a positive but not significant effect on purchasing decisions through consumer satisfaction; Price has a positive but not significant effect on purchasing decisions through consumer satisfaction.
SOSIALISASI PENGUATAN KEUANGAN NASIONAL MELALUI SEKTOR PASAR MODAL GUNA INDONESIA MENGHADAPI RESESI 2026 Praja, Yudha; Aini, Dini Noor; Purwaningtyas, Lovika Augusta; Ghufran, Mohammad Imam Ali; Arisusanto, Maulana Febri
MIMBAR INTEGRITAS : Jurnal Pengabdian Vol 4 No 2 (2025): AGUSTUS 2025
Publisher : Biro Administrasi dan Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/mimbarintegritas.v4i2.6632

Abstract

Penguatan keuangan nasional melalui pasar modal penting untuk menghadapi resesi global 2026. Pasar modal menopang pertumbuhan ekonomi dan mengurangi ketergantungan pada modal asing. Pengabdian ini bertujuan mengkaji strategi pemerintah dalam mengatasi tantangan resesi melalui optimalisasi sektor pasar modal sebagai sumber pembiayaan jangka panjang. Resesi dapat disebabkan oleh inflasi, deflasi, gelembung aset, guncangan ekonomi, utang berlebihan, dan perubahan teknologi. Resesi 2026 dipicu oleh kondisi global, kenaikan suku bunga, krisis pangan dan energi, serta utang yang meningkat. Indonesia masih dalam posisi waspada dengan potensi resesi yang relatif kecil. Untuk menghadapinya, diperlukan penguatan keuangan nasional melalui sektor pasar modal, seperti memperluas akses modal, mendorong IPO, penguatan regulasi yang transparan, edukasi keuangan masyarakat, serta pengembangan infrastruktur pasar modal. Langkah ini bertujuan menjaga stabilitas ekonomi dan menarik kepercayaan investor dalam menghadapi ketidakpastian global.
Co-Authors Aini, Dini Noor Arisusanto, Maulana Febri Lita Permata Sari Minullah, Minullah Purwaningtyas, Lovika Augusta Yudha Praja, Yudha