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All Journal Jurnal Manajemen Pendidikan Journal Economic Education, Business and Accounting
Abineno, Mises Boisana Carles
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Economics, Econometrics & Finance Education

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Pengaruh Kualitas Produk terhadap Keputusan Pembelian Health Wealth International (HWI) di Agen HWI Oebobo, Kota Kupang Abolla Ata, Elen; Abolla Daka, Jacob; Abineno, Mises Boisana Carles
Journal Economic Education, Business and Accounting Vol 4 No 2 (2025): JEEBA (Journal Economic Education, Business and Accounting)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jeeba.v4i2.22915

Abstract

Studi ini bertujuan untuk mengkaji pengaruh berbagai dimensi kualitas produk terhadap keputusan pembelian konsumen pada Health Wealth International (HWI) di Agen HWI Oebobo, Kota Kupang. Dalam lingkungan bisnis yang semakin kompetitif , perusahaan dituntut untuk terus meningkatkan kualitas produk, termasuk performa, ketahanan, dan desain, guna menarik minat beli konsumen. Penelitian ini menggunakan pendekatan kuantatif dengan metode asosiatif. Teknik sampling yang digunakan adalah incidental sampling dengan otal responden sebanyak 40 orang. Analisis data digunakan dengan regresi linear berganda menggunakan perangkat lunak SPSS versi 22. Hasil pengujian menunjukan bahwa variabel kualitas produk (t hitung 2,141), kinerja (t hitung 2,769), daya tahan (t hitung 2,886), dan estetika (t hitung 3,419), berpengaruh signifikan terhadap keputusan pembelian. Nilai F sebesar 4,284 juga menunjukan adanya pengaruh secara simultan. Berdasarkan temuan tersebut, perusahaan disarankan untuk fokus pada peningkatan kualitas produk secara keseluruhan.
DARI SUBSISTENSI KE KONTRIBUSI: ANALISIS MOBILITAS VERTIKAL ANTARGENERASI PADA ALUMNI BEASISWA DANA DESA DI DAERAH 3T Sasea, Tirtania; Mone, Kabul Putra Imanuel; Abineno, Mises Boisana Carles
Jurnal Manajemen Pendidikan Vol. 11 No. 2 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i2.2160

Abstract

Education improves the quality of human resources, driving sustainable economic prosperity. Producing quality human resources can be achieved through education at a specific level or through training aimed at developing talents.  Education is an essential and inseparable component of life. For children in the 3T (third-most remote) regions, the desire to pursue higher education is a strategic effort to improve their standard of living. However, rising tuition costs and unstable family incomes hinder village children's pursuit of further education. This research employed a qualitative case study approach. This method was chosen to specifically and in-depth understand the economic transformation of village fund scholarship recipient families after they graduated from college. The results show that scholarship recipients successfully transformed their mentality, family status, and economic growth. The most fundamental change in assistance was the shift in mindset from dependent families to independent families. Improvements were seen in the job profiles of both the parent generation and the university alumni who received the scholarships.
Co-Authors Abolla Ata, Elen Abolla Daka, Jacob Mone, Kabul Putra Imanuel Sasea, Tirtania