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All Journal RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya
Azkiya, Hidayati Azkiya
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Languange, Linguistic, Communication & Media

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FROM RADICAL TO MODERATE? A RHETORICAL ANALYSIS OF USTAD FELIX SIAUW Husna, Ilya; Handayani, Dina Fitria; Azkiya, Hidayati Azkiya
RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Vol 18, No 2 (2025)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/retorika.v18i2.75081

Abstract

The study aims to examine the rhetorical transformation of Ustaz Felix Siauw’s da'wah in digital media. Using a qualitative method and Aristotle’s rhetorical theory (ethos, logos, pathos), this study analyzes his appearance in a Malaka YouTube podcast. The unit of analysis in this study is the verbal transcript of the podcast episode, which lasts over an hour and is publicly accessible. Data were collected through observation of the podcast video, followed by transcription, and categorization based on Aristotle’s three main rhetorical elements. The findings reveal his strategic use of credibility, logical argumentation, and emotional appeal to reshape his image. While his ideological content remains rooted in Islamic political thought, his delivery has become more dialogical and adaptive. The study concludes that this shift signifies a rhetorical moderation in style, not a fundamental change in ideological orientation.
Co-Authors Handayani, Dina Fitria husna, Ilya