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p-Index From 2020 - 2025
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All Journal ASEAN Journal on Hospitality and Tourism Masyarakat, Kebudayaan dan Politik
Shamshudeen, Rosya Izyanie
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Arts Humanities Engineering Social Sciences

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Digital Mediation and Community Narratives in Heritage Tourism: Reframing Authenticity in Melaka, Malaysia Bin Azizan, Muhammad Arif Fitri; MD Syed, MD Azalanshah; Shamshudeen, Rosya Izyanie
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 2 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.2.01

Abstract

This study examines how digital media and grassroots community participation mediate the experience of authenticity in Melaka, Malaysia, a UNESCO World Heritage city. Drawing on qualitative interviews with twenty participants, we apply the Cultural Authenticity-Spectrum Model (CASM) to interpret findings. CASM conceptualizes authenticity as a continuum rather than a binary, allowing analysis of experiences ranging from staged tourist pseudo-events to spontaneous local encounters. Tourists in Melaka reported mixed responses: many were influenced by curated social media imagery and enjoyed colorful spectacles, while others sought deeper connections through unscripted interactions with residents. Local stakeholders described balancing digital promotions and event staging with efforts to maintain cultural integrity, including community-led tours and consultative heritage branding. Key themes include the tension between spectacle and substance, the impact of social media versus on-site “analog” intimacy, and community empowerment versus marginalization. The study connects these insights with theories of staged and existential authenticity, showing how digital technology can both enhance and dilute perceived authenticity, and how community narratives can reclaim heritage meaning. Recommendations include co-creating tourism experiences with local communities, using digital storytelling to educate rather than simply entertain, and implementing policies that support authenticity alongside innovation. This research extends authenticity theory through the CASM framework and offers practical guidance for sustainable heritage tourism management in Southeast Asia.
Reality TV consumption patterns: An exploration among Malaysian viewers Shamshudeen, Rosya Izyanie; Bolong, Jusang; Razali, Asbah; Syed, Md Azalanshah Md; Zulkifle, Nor Fazura Md
Masyarakat, Kebudayaan dan Politik Vol. 38 No. 4 (2025): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V38I42025.418-433

Abstract

This study focuses on the viewership behaviour patterns, motivations for viewership, viewership preference for reality TV programmes, and perceptions of reality TV based on demographic aspects. It examined the consumption of reality TV programmes among Malaysian society through quantitative method research. This involved the use of the survey based on a questionnaire as the instrument for the data collection. This study distributed questionnaires among 400 Malaysian respondents and findings show that reality TV has a very high viewership among the Malaysian population. This is due to the fact that Malaysian viewers find the programmes very relatable and entertaining. The reality TV programme featured in the survey also attracted strong viewership among respondents. Female respondents in Malaysia were found to watch reality TV programmes more frequently than males. This research provides insights into the consumption patterns among multi-ethnic Malaysians, including insights into viewing behaviours, perceived realism, motivations for watching, connectedness to the content, and the influence of gender and age on these aspects.
Co-Authors Bin Azizan, Muhammad Arif Fitri Bolong, Jusang MD Syed, MD Azalanshah Razali, Asbah Syed, Md Azalanshah Md Zulkifle, Nor Fazura Md