Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Masyarakat, Kebudayaan dan Politik
Syed, Md Azalanshah Md
Unknown Affiliation
Arts Humanities

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Reality TV consumption patterns: An exploration among Malaysian viewers Shamshudeen, Rosya Izyanie; Bolong, Jusang; Razali, Asbah; Syed, Md Azalanshah Md; Zulkifle, Nor Fazura Md
Masyarakat, Kebudayaan dan Politik Vol. 38 No. 4 (2025): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V38I42025.418-433

Abstract

This study focuses on the viewership behaviour patterns, motivations for viewership, viewership preference for reality TV programmes, and perceptions of reality TV based on demographic aspects. It examined the consumption of reality TV programmes among Malaysian society through quantitative method research. This involved the use of the survey based on a questionnaire as the instrument for the data collection. This study distributed questionnaires among 400 Malaysian respondents and findings show that reality TV has a very high viewership among the Malaysian population. This is due to the fact that Malaysian viewers find the programmes very relatable and entertaining. The reality TV programme featured in the survey also attracted strong viewership among respondents. Female respondents in Malaysia were found to watch reality TV programmes more frequently than males. This research provides insights into the consumption patterns among multi-ethnic Malaysians, including insights into viewing behaviours, perceived realism, motivations for watching, connectedness to the content, and the influence of gender and age on these aspects.
Co-Authors Bolong, Jusang Razali, Asbah Shamshudeen, Rosya Izyanie Zulkifle, Nor Fazura Md