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All Journal Journal Islamic Economics Ad Diwan International Journal of Sharia Business Management
Yundira, Viska
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH TERHADAP KEPUTUSAN PEMBELIAN PRODUK FAST MOVING CONSUMER GOODS UNILEVER Yundira, Viska; Kumala, Destiana; Ferdinand, Novingky
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 5 No 1 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v5i1.1892

Abstract

Unilever is facing reputation challenges due to its association with conflict countries and its involvement in environmental pollution. This has led to a decrease in consumer interest. In order to address these issues and develop effective marketing strategies, a study was conducted using a quantitative approach, focusing on green marketing and Islamic advertising. The research included 68 respondents who completed questionnaires using Likert scales. The results, analyzed using the SPSS program, showed that both green marketing and Islamic advertising have a significant and positive impact on purchasing decisions, both individually and together. The study found that 60.6% of purchasing decisions can be attributed to green marketing and Islamic advertising, while the remaining 39.4% is influenced by other factors not examined in this research. Furthermore, Islamic advertising was identified as the most influential variable on purchasing decisions for Unilever's fast-moving consumer goods products in the Bogor Regency
Optimization of Productive Waqf as a Social Investment Instrument from the Perspective of Islamic Economics Yundira, Viska; Al Farisi, Muhammad Salman
International Journal of Sharia Business Management Vol 4 No 2 (2025): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v4i2.406

Abstract

This study aims to explore how productive waqf can be optimized as a social investment instrument from the perspective of Islamic economics. The research specifically seeks to identify the roles, strategies, and challenges faced by waqf institutions in managing productive waqf assets to enhance community welfare. Using a qualitative approach with a case study method, data were collected through in-depth interviews, field observations, and document analysis at several waqf institutions in Indonesia. The findings reveal that the optimization of productive waqf involves three main aspects: strengthening institutional capacity, applying sharia-based investment principles, and increasing public trust through transparency and accountability. The study also found that productive waqf has a significant impact on financing social and economic programs, empowering small and medium enterprises, and supporting sustainable community development. This research concludes that productive waqf, when managed professionally and in accordance with Islamic economic principles, can serve as an effective social investment instrument, contributing to both social welfare and economic equity.
Co-Authors Al Farisi, Muhammad Salman Ferdinand, Novingky Kumala, Destiana