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The Influence of Product Quality and Prices on Customer Loyalty at Halal Mart Cibubur Purnama, Ayu; Kumala, Destiana; Utarindasari, Destiana
International Journal of Sharia Business Management Vol 2 No 2 (2023): IJSBM: International Journal of Sharia Business Management
Publisher : Sharia Business Management Department of STEBIS Bina Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/ijsbm.v2i2.180

Abstract

This research was conducted with the aim of knowing: 1) The effect of product quality on customer loyalty at the halal mart in Permata Cibubur. 2) To determine the effect of price on customer loyalty at halal mart in Permata Cibubur. The method used is quantitative with sampling in this study as many as 75 respondents with a purposive sampling technique. Data analysis techniques in this study used multiple linear regression analysis with partial regression test (t-test) and simultaneous test (F). The calculation process is assisted by the IBM SPSS 22 software application program. The test results show that there is a significant influence between product quality and customer loyalty at the Halal Mart in Permata Cibubur. There is a significant influence between price and customer loyalty at the Halal Mart in Permata Cibubur. There is a significant effect of product quality and price on customer loyalty at the Halal Mart in Permata Cibubur
Peningkatan Pemahaman dalam Proses Pembuatan Bahan Dasar Konsentrat Mustika, Indri Ayu; Aminah, Siti; Melinda, Vera; Kumala, Destiana
Dinamika: Jurnal Pengabdian Masyarakat Vol 1 No 1 (2023): Dinamika: Jurnal Pengabdian Masyarakat
Publisher : Universitas Pasundan, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/dinamika.v1i1.362

Abstract

Pengabdian ini bertujuan untuk meningkatkan pemahaman dalam proses pembuatan bahan dasar konsentrat melalui sebuah kegiatan pengabdian. Bahan dasar konsentrat digunakan dalam berbagai industri, termasuk industri makanan, minuman, dan farmasi. Namun, proses pembuatan bahan dasar konsentrat seringkali kompleks dan membutuhkan pemahaman yang mendalam untuk menghasilkan produk berkualitas tinggi. Dalam kegiatan pengabdian ini, dilakukan upaya untuk meningkatkan pemahaman para pelaku industri terkait proses pembuatan bahan dasar konsentrat. Pendekatan yang digunakan meliputi penyuluhan, pelatihan, dan pendampingan langsung dalam pengembangan dan implementasi proses produksi yang efisien. Selain itu, berbagai materi edukatif, panduan, dan sumber daya terkait juga disediakan kepada para peserta kegiatan. Hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam pemahaman para pelaku industri mengenai proses pembuatan bahan dasar konsentrat. Mereka menjadi lebih terampil dalam mengidentifikasi dan mengatasi tantangan yang muncul selama proses produksi. Selain itu, kualitas produk yang dihasilkan juga meningkat secara keseluruhan. Pengabdian ini memberikan manfaat yang nyata bagi industri dalam meningkatkan efisiensi produksi dan kualitas produk. Selain itu, para pelaku industri juga menjadi lebih kompeten dan memiliki pemahaman yang lebih baik dalam proses pembuatan bahan dasar konsentrat. Keberhasilan kegiatan ini menunjukkan pentingnya upaya pengabdian dalam memajukan industri dan meningkatkan pemahaman para praktisi di dalamnya.
Menggali Potensi Melalui Teknologi Dalam Pemberdayaan Ekonomi Masyarakat Lokal Usman, HM; Kumala, Destiana; Lesmana, Indra; Atmanegara, Wiliam; Putri, Siti Julfa Sa`Diah
Jurnal Peradaban Masyarakat Vol. 1 No. 2 (2021): Peradaban Masyarakat Juli - Desember
Publisher : LPPM STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jpm.v1i2.450

Abstract

Program ini merupakan inisiatif yang dirancang untuk mengintegrasikan masyarakat desa dan kota kecil dalam menghadapi era digital. Di tengah keterbatasan akses terhadap sumber daya teknologi, program ini menghadirkan solusi dengan menyediakan pelatihan dasar tentang penggunaan komputer dan internet yang bertujuan untuk meningkatkan kapasitas ekonomi masyarakat setempat. Pelatihan ini diselenggarakan di sebuah laboratorium komputer di Cileungsi, diikuti oleh peserta dari berbagai usia dan latar belakang profesi. Mereka diajarkan keterampilan dasar komputasi, penggunaan aplikasi perkantoran, serta strategi pemasaran digital yang efektif. Program ini khusus dirancang untuk membantu peserta dalam mengoptimalkan potensi usaha mereka melalui pemanfaatan teknologi informasi. Dengan kurikulum yang dirancang khusus untuk memenuhi kebutuhan masyarakat lokal, pelatihan ini tidak hanya berfokus pada peningkatan keterampilan individu, tetapi juga pada pengembangan kapasitas komunitas untuk beradaptasi dengan perubahan teknologi. Kegiatan ini menghasilkan dampak positif dengan membuka lebih banyak peluang usaha dan peningkatan keberlanjutan ekonomi di Cileungsi. Melalui inisiatif ini, diharapkan masyarakat lokal dapat memanfaatkan teknologi sebagai alat untuk mengembangkan usaha dan memperkuat ekonomi desa.
Pengaruh Pelatihan Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. CB Media Komunika Indonesia Di Jakarta Sukardi, Sukardi; Kusmara, Ardi; Pribadi, Teguh; Kumala, Destiana; Kusyana, Kusyana
Jurnal Pajak dan Bisnis Vol 5 No 2 (2024): Journal Of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v5i2.244

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pelatihan dan disiplin kerja terhadap kinerja karyawan pada PT CB Media Komunika Indonesia di Jakarta. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini pelatihan berpengaruh signifikan terhadap kinerja karyawan sebesar 37,7%, uji hipotesis diperoleh t hitung > t tabel atau (6,124 > 1,998). Disiplin kerja berpengaruh signifikan terhadap kinerja karyawan sebesar 34,4%, uji hipotesis diperoleh t hitung > t tabel atau (5,754 > 1,998). Pelatihan dan disiplin kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan dengan persamaan regresi Y = 12,126 + 0,346X1 + 0,356X2 dan kontribusi pengaruh sebesar 46,4%, uji hipotesis diperoleh F hitung > F tabel atau (26,825 > 3,150).
Digital Transformation and Efficiency of Sharia-Based HR Management on MSME Performance with Organizational Culture Moderation: A Quantitative Study in Cileungsi Kumala, Destiana
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1026

Abstract

Digital transformation has become a crucial factor in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs) in the era of globalization. Digital technology enables MSMEs to innovate, improve efficiency, and expand markets. However, many MSMEs face challenges in adopting this technology, such as limited resources and resistance to change. Sharia-based human resource management (HRM), which emphasizes justice and welfare, can provide solutions in creating a productive and harmonious work environment. This study aims to fill the gap in the literature regarding the interaction between digital transformation and Sharia HRM on MSME performance, with the moderation of organizational culture. The research method uses a quantitative approach with a case study on MSMEs in Cileungsi, involving 100 randomly selected respondents. Data were collected through questionnaires and analyzed using SEM-PLS. The SEM test results show that digital transformation and Sharia HRM have a significant effect on MSME performance. Organizational culture has a strong moderating role, strengthening the positive impact of digital transformation and Sharia HRM on MSME performance. The results indicate that the integration between digital transformation and Sharia HRM, supported by a strong organizational culture, can enhance productivity, operational efficiency, as well as employee satisfaction and motivation. This study emphasizes the importance of adopting digital technology and applying Sharia principles in HRM to improve MSME performance, with organizational culture as an essential supporting factor. These findings provide practical guidance for MSME actors in developing strategies that improve efficiency and employee welfare.
Penguatan Literasi Keuangan Syariah Dalam Meningkatkan Kapasitas Bisnis UMKM Arba Farm Bogor Al Farisi, Muhammad Salman; Harsanto, Molbi Febrio; Kumala, Destiana; Wasan, Guruh Herman; Ferdinand, Novingky; Darmawan, Awan
Dinamika: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2024): Dinamika: Jurnal Pengabdian Masyarakat
Publisher : Universitas Pasundan, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/dinamika.v2i2.683

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan literasi keuangan syariah bagi pelaku usaha mikro, kecil, dan menengah (UMKM) Arba Farm di Bogor guna memperkuat kapasitas bisnis mereka. Literasi keuangan syariah dianggap penting untuk membantu UMKM memahami prinsip-prinsip syariah dalam pengelolaan keuangan dan pengambilan keputusan bisnis yang etis dan berkelanjutan. Metode yang digunakan dalam kegiatan ini meliputi pendekatan partisipatif dengan memberikan pelatihan dan pendampingan intensif. Pelatihan mencakup materi pengelolaan keuangan berbasis syariah, manajemen risiko, serta strategi peningkatan efisiensi dan daya saing bisnis. Pendampingan dilakukan secara langsung melalui konsultasi individual dan kelompok untuk memastikan pemahaman yang optimal. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM terhadap konsep dan aplikasi keuangan syariah. Selain itu, peserta mampu menerapkan prinsip-prinsip syariah dalam praktik pengelolaan keuangan mereka, seperti pencatatan transaksi, pengelolaan modal, dan penentuan harga produk yang sesuai dengan nilai-nilai keislaman. Kegiatan ini juga mendorong pertumbuhan kapasitas bisnis UMKM, terbukti dari adanya peningkatan penjualan dan efisiensi operasional. Kesimpulannya, penguatan literasi keuangan syariah terbukti efektif dalam mendukung pengembangan kapasitas bisnis UMKM Arba Farm Bogor.
MANAJEMEN PENGELOLAAN DAN PEMBERDAYAAN TANAH WAKAF DI KECAMATAN KEMUNING KOTA PALEMBANG Alfarisi, Muhammad Salman; Kumala, Destiana
I-Economics Vol 7 No 1 (2021): I-ECONOMICS: A Research Journal on Islamic Economics
Publisher : Islamic Economics Program, Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ieconomics.v7i1.8094

Abstract

Waqf is an Islamic religious teaching that aims to build prosperity and develop an advanced civilization. The type of research used by researchers in this study is qualitative research, namely field research conducted by interview, observation, and describing facts in the field. The results of this study indicate that waqf land in Kemuning District, Palembang City is used for the establishment of a tahfidz foundation and mosque construction, as well as for school operations. According to a review of Islamic law in the management of waqf land in Kemuning District, Palembang City, it does not conflict with Islamic law. This can be seen from the business carried out that there is nothing that is contrary to Islamic law and in its implementation there are no elements that are forbidden. In the future, it is necessary to provide education about waqf, especially productive waqf, to nadzir in Kemuning Subdistrict, Palembang City so that its management is more optimal in developing waqf assets productively. Ministry of Religion agencies must actively provide counseling and coordinate with the Land Office, Nadzir, and PPAIW so that their roles and functions can run optimally so that they can increase productive waqf land in Kemuning District, Palembang City.
The Influence of Competence on Employee Performance at PT. Mandiri Primatama in Jakarta Kumala, Destiana; Mutaufiq, Ali; Supriatal, Supriatal
Implikasi: Jurnal Manajemen Sumber Daya Manusia Vol 1 No 1 (2023): Implikasi: Jurnal Manajemen Sumber Daya Manusia
Publisher : Management Science Doctoral Program, Pasundan University, Bandung, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/implikasi.v1i1.377

Abstract

This study aims to determine the effect of competence on employee performance at PT Mandiri Primatama in Jakarta.The method used is explanatory research with a sample of 80 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study on the competency variable obtained an average score of 3.77 with good criteria. The employee performance variable obtained an average score of 3.90 with good criteria. Competence has a significant effect on employee performance with the regression equation Y = 16.260 + 0.630X, and a correlation value of 0.710 or strong with a determination of 50.4%. The hypothesis test obtained a significance of 0.000 <0.05.).
Penerapan Etika Bisnis Syariah dalam Kinerja Pelaku UMKM pada Sektor Perdagangan Ferdinand, Novingky; Kumala, Destiana; Hasan, Sawqi Saad El; Utarindasari, Destiana; Herawati, Ermi; Usman, Usman
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 1 (2023): April 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i1.107

Abstract

Business ethics is responsible for determining the moral standards and behavior expected of players in the business world. In the context of MSMEs, business ethics plays an important role in creating a fair and honest business environment that can increase consumer confidence in the products and services offered. The purpose of this study was to determine the application of sharia business ethics to the performance of MSME actors in the Trade Sector in Bogor Regency. The methods used are qualitative and quantitative methods. The results of this study are that Business Ethics has a very strong influence on MSME performance.
Analysis of Decreasing Sales Turnover of Muslim Clothes in Tanah Abang Market Jakarta Kumala, Destiana; Herawati, Ermi; Haryadi, Rofiq Noorman
Jurnal Manajemen Bisnis dan Keuangan Vol 5 No 1 (2024): April 2024
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v5i1.171

Abstract

Since 2012, sales volume at Tanah Abang Wholesale Market has experienced a downward trend; worst of all, in 2018, approximately 30% lost regular customers. Sales turnover is the total number of sales of goods or services within a certain period, which is calculated based on the amount of money earned and based on volume. The leading cause of the decline in turnover in the Tanah Abang market block B is the COVID-19 pandemic. Due to restrictions on socializing activities in the community, commonly referred to as PSBB, a new government policy, all traders in the Tanah Abang market block B are also affected. Traders improve and develop management and sales strategies to compete with the modern market.