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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Arty: Jurnal Seni Rupa
Ina Yulianadewi
Unknown Affiliation
Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PROPOSAL FOR PACKAGING DESIGN IMPROVEMENTS USING KANSEI ENGINEERING FOR MSME SNACK PRODUCTS ASSISTED BY PT ENERGI BAYU JENEPONTO (EBJ): USULAN PERBAIKAN DESAIN KEMASAN MENGGUNAKAN KANSEI ENGINEERING UNTUK PRODUK MAKANAN RINGAN MSME DAMPINGAN PT ENERGI BAYU JENEPONTO (EBJ) Arifin, Suci Ramadhani; Piu, Sriwahyuningsih; Ina Yulianadewi
Arty: Jurnal Seni Rupa Vol. 13 No. 1 (2024): Regular Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v13i1.3324

Abstract

Zhafran Red Ginger, a small business partner of PT. EBJ, produces healthy ginger-based beverages in Rumbia District, Jeneponto Regency. Currently, their UMKM product faces tough competition from larger companies in the local market. The main issue is its unattractive and outdated packaging design. This research aims to enhance the packaging design using Kansei Engineering methodology, with the hope of attracting more customers and expanding their market presence. The objective is also to support UMKM development in Jeneponto Regency and boost the visibility of local products by improving the marketability of Zhafran Red Ginger's UMKM products.
PERAN INTERAKSI VIRTUAL DALAM SOCIAL COMMERCE TERHADAP KEPERCAYAAN DAN LOYALITAS KONSUMEN DI INDONESIA Ina Yulianadewi; Yuyu Ruhayu; Fera Firyal Thahir
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6754

Abstract

This study aims to analyze the role of virtual interaction in social commerce on consumer trust and loyalty in Indonesia. The rapid growth of social media–based commerce has made virtual interaction a crucial factor in shaping relationships between sellers and buyers in the digital space. A quantitative approach was employed through a survey of 250 active users of social commerce platforms such as TikTok Shop, Shopee Live, and Instagram Shop. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to examine the relationships among variables. The findings reveal that virtual interaction has a positive and significant effect on both consumer trust and loyalty. Consumer trust also positively affects loyalty and mediates the relationship between virtual interaction and consumer loyalty. These results indicate that trust serves as a key element linking digital interaction activities to customer loyalty formation. Theoretically, this study enriches the literature on social commerce and relationship marketing by confirming the relevance of the Social Exchange Theory and Online Trust Theory in Indonesia’s digital context. Practically, the results suggest that business practitioners should strengthen virtual communication with consumers through responsive, empathetic, and transparent interactions while utilizing features such as live streaming, interactive chat, and user reviews to foster trust and loyalty. The study also provides insights for platform managers and regulators to enhance transaction security, transparency, and consumer digital literacy.
Co-Authors Arifin, Suci Ramadhani Fera Firyal Thahir Piu, Sriwahyuningsih Yuyu Ruhayu