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All Journal GUYUB: Journal of Community Engagement Noor: Journal of Islamic Studies
Zuhroh, Naila Izzatuz
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Religion Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Branding Brondong Ketan: From Traditional Snack to Competitive MSME Product Unsi, Baiq Tuhfatul; Nadiroh, Intan; Arifah, Nur; Azizah, Nur; Zuhroh, Naila Izzatuz
GUYUB: Journal of Community Engagement Vol 6, No 3 (2025): September
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v6i3.12321

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting rural economies, yet many traditional products remain underdeveloped due to weak branding and limited digital marketing. This community engagement program aimed to transform Brondong Ketan in Ngumpak Hamlet through branding and packaging innovation based on the Asset-Based Community Development (ABCD) approach. The primary problems faced by partners were low monthly turnover (Rp 300,000–500,000), unattractive packaging, and reliance on local distribution channels. The program was implemented collaboratively in five stages—discovery, dream, design, define, and destiny—through activities such as branding workshops, co-creation of new batik-accented packaging, and digital promotion using WhatsApp Business. The results demonstrated a significant improvement: average monthly revenue increased up to ±Rp 1,250,000 (around 300% growth), with about 25% of customers from outside the village and 20% of sales made through WhatsApp. Furthermore, an informal working group was established, and a local champion actively facilitated collective marketing, coordinated production, and promoted digital advocacy among producers. These outcomes indicate that asset-based empowerment fosters sustainable innovation, strengthens cultural identity, and enhances MSME competitiveness in broader markets.
The Meaning of Dabbah in Surah Ash-Shu'ara 29: An Astrobiological Approach Erwanto, Dian; Azizah, Nur; Zuhroh, Naila Izzatuz; Maulidah, Dewi; Faidah, Faidah
Noor: Journal of Islamic Studies Vol. 1 No. 2 (2025): Contemporary Islamic Studies in Education, Interpretation, and Social Transform
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/noor.v1i2.134

Abstract

This research attempts to prove the truth of the Quran with scientific facts based on the meaning of "dabbah" in Surah Ash-Shura 29, placing it within the scientific dialog of astrobiology. This is done by understanding the meaning of the interpretation and then linking it to exoplanet aspects and Unidentified Aerial Phenomena (UAP) phenomena. This research employs analytical interpretation methodology to examine the literal meaning, as well as the scientific interpretation approach to explore the relevance of the verses to contemporary knowledge. It contributes to scientific interpretation as an epistemological bridge between revelation and science, and offers a relevant interpretation framework for the development of contemporary Islamic studies. The study results indicate that classical commentators interpreted "dabbah" as a creature that moves on the surface of the earth, but modern science has expanded the horizons of interpretation thru the discovery of exoplanets in habitable zones and scientific studies of unexplained atmospheric phenomena. The integration of the two shows that the term "dabbah" does not only have a biological-literal meaning, but can also be read as a reflection of the cosmos on the possibility of extraterrestrial life.
Co-Authors Baiq Tuhfatul Unsi Daniel Happy Putra Dian Erwanto Faidah, Faidah Intan Nadiroh Maulidah, Dewi Nur Azizah