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All Journal Jurnal Ekonomika Dan Bisnis
Eryani, Risma
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Economics, Econometrics & Finance

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Pengaruh Literasi Tentang Riba, Faktor Sosial Dan Faktor Pribadi Terhadap Keputusan Nasabah Memilih Jasa Perbankan Syariah Pada Bank Syariah Indonesia KCP SUNGAI LILIN Eryani, Risma; Umari, Zuul Fitriani; Juniawati, Mutmainah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 4 (2025): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i4.3323

Abstract

This reseach article uses a quantitative approach to analyze how literacy about usury, social factors and personal factors affect customer decisions in choosing sharia banking services at BSI KCP Sungai Lilin. Data obtained by distributing questionnaires to BSI KCP Sungai Lilin customers with a total sample of 275 customers through accidental sampling techniques. Data analysis of this reseach article used multiple linear analysis with the help of IMB SPSS 26 data processing software. The results of data analysis of reseach articles show that literacy about usury doesn’t affect customers decisions in using sharia Banking services. While social factors and personal factors affect customer decisions in using sharia banking services. Simultaneously literacy about usury, social factors and personal factors influence customer decicions to use sharia banking services at BSI KCP Sungai Lilin.
Co-Authors Juniawati, Mutmainah Umari, zuul fitriani