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All Journal Jurnal Kepariwisataan Jurnal Ekonomi, Teknologi dan Bisnis
Kyana, Ni Luh Gede Sari Marta
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The Effect Of Customer Experience And Risk Perception On Repurchase Intention Of Boba Drinks Mediated By Customer Satisfaction (Study On Mixue Denpasar Area) Kyana, Ni Luh Gede Sari Marta; Wardana, I Made
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 6 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i6.111

Abstract

One place that has been impacted by the phenomena of Mixue's rising popularity in Indonesia is Denpasar City, Bali. By 2023, Denpasar will already have fifty-eight percent of Bali's outlets. Conversely, Mixue's income is more likely to decrease. This study aims to investigate the role that satisfaction plays as a mediator between Mixue consumers' tendency to repurchase in Denpasar and their sense of experience and danger. This research is classified as associative quantitative research. The group under research consisted of consumers of Boba Mixue drinks in Denpasar City. The sample size was 158 respondents overall, and the method used was purposeful sampling. Data collection and surveying were done using a study instrument that resembled a questionnaire. In this work, the analytical approach used was PLS-based SEM analysis. The results showed that every variable had a significant effect. In the Denpasar region, satisfaction has a somewhat moderating role in resolving the impact of customer experience and risk perception on the desire to buy Boba Mixue beverages.
The Effect Of Customer Experience And Risk Perception On Repurchase Intention Of Boba Drinks Mediated By Customer Satisfaction (Study On Mixue Denpasar Area) Kyana, Ni Luh Gede Sari Marta; Wardana, I Made
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 6 (2024): Jurnal Ekonomi, Teknologi dan Bisnis
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i6.111

Abstract

One place that has been impacted by the phenomena of Mixue's rising popularity in Indonesia is Denpasar City, Bali. By 2023, Denpasar will already have fifty-eight percent of Bali's outlets. Conversely, Mixue's income is more likely to decrease. This study aims to investigate the role that satisfaction plays as a mediator between Mixue consumers' tendency to repurchase in Denpasar and their sense of experience and danger. This research is classified as associative quantitative research. The group under research consisted of consumers of Boba Mixue drinks in Denpasar City. The sample size was 158 respondents overall, and the method used was purposeful sampling. Data collection and surveying were done using a study instrument that resembled a questionnaire. In this work, the analytical approach used was PLS-based SEM analysis. The results showed that every variable had a significant effect. In the Denpasar region, satisfaction has a somewhat moderating role in resolving the impact of customer experience and risk perception on the desire to buy Boba Mixue beverages.
PERAN KEPUASAN PELANGGAN MEMEDIASI PENGARUH PENGALAMAN BERWISATA DAN CITRA DESTINASI TERHADAP NIAT BERKUNJUNG KEMBALI (Studi pada Desa Wisata Kertalangu) Kyana, Ni Luh Gede Sari Marta; Suandari, Ni Putu Khrisnia; Hermarani, Putu Arina; Ekawati, Ni Wayan; Giantari, IGAK
JURNAL KEPARIWISATAAN Vol 23 No 1 (2024): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v23i1.1125

Abstract

The existence of the Kertalangu Tourism Village as a tourist attraction became increasingly visible when the tourism village received the Nusantara Tourism Village Promotion award in 2022. However, it appeared that the lack of care and maintenance causes damage to tourism support facilities. The results of the pre-survey are that most of the respondents intend to return to Kertalangu Tourism Village with influencing factors, namely the feeling of security and the uniqueness of the tourist village, and 83.33 percent of respondents stated that they get what they want when visiting Kertalangu Tourism Village. Data analysis in this study was the SEM application accompanied by the VAF test on 91 respondents. All variable models in direct hypothesis testing obtain positive Path Coefficient values. In the indirect hypothesis, tourist satisfaction has a positive and significant mediating role in the effect of destination image on revisit intention and the effect of tourist experience on revisit intention.  
Co-Authors Giantari, IGAK Hermarani, Putu Arina I Made Wardana Ni Wayan Ekawati Suandari, Ni Putu Khrisnia