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Perubahan Makna dan Strategi Transkreasi dalam Penerjemahan Iklan Dove “Real Beauty”: Tinjauan Teori Skopos dan Dynamic Equivalence Maulana, Muhammad Fanza
Journal of Education for The Language and Literature of Indonesia Vol. 3 No. 1 (2025): Journal of Education For The Language and Literature of Indonesia
Publisher : Program Studi Tadris Bahasa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jelli.v3i1.1901

Abstract

This study aims to analyze the transcreation strategy and the shift in meaning in the translation of the Dove Real Beauty advertisement from English into Indonesian, using Skopos theory and Dynamic Equivalence as analytical approaches. In the context of advertising translation, literal translation often fails to effectively convey the intended message to the target audience due to cultural and social value differences. Therefore, transcreation serves as a crucial strategy that allows creative adaptation of the message without losing its core meaning.This research employs a descriptive qualitative approach with a comparative text analysis method. The primary data consist of two versions of Dove’s advertisement: the English version titled Let’s Break the Rules of Beauty and the Indonesian version titled Beragam Kecantikan, Satu Indonesia (“Diverse Beauty, One Indonesia”). The analysis focuses on both verbal and visual elements in the advertisements by examining shifts in narration, slogan, language style, and female visual representation. The findings show that transcreation is used to adapt the global advertising message to be culturally relevant for the Indonesian audience. Skopos theory helps explain how the communicative purpose of the advertisement is tailored to local values such as diversity and unity. Meanwhile, Dynamic Equivalence demonstrates that the emotional impact of the advertisement remains consistent despite changes in linguistic and visual forms. In conclusion, advertising translation requires a creative and adaptive approach to effectively bridge meaning across cultures.
Moral construction strategy in pesantren Al-Musyahadah through sharing session programme Sophia, Ratna; Maulana, Muhammad Fanza; Maryanah, Vika; Haeruman, Riziq; Kosim, Abdul
Atthulab: Islamic Religion Teaching and Learning Journal Vol. 8 No. 2 (2023): Atthulab: Islamic Religion Teaching and Learning Journal
Publisher : Laboratory of Islamic Religious Education Faculty of Tarbiyah and Teacher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ath.v8i2.24024

Abstract

Islamic boarding schools are one of the educational institutions that are effective in conducting moral development because of the coaching factors and the supportive environment. Pesantren has an important role in the process of moral development in someone, especially students. The purpose of this study is to find out moral development in Al-Musyahadah Islamic Boarding School, especially in the field of Sharing Session which is a special strategy in fostering the morals of its students. This research uses qualitative research with a case study approach. Where this research focuses on boards, administrators and students who are directly involved in moral development. Data collection techniques in this study are using in-depth interview techniques, direct observation and surveys as well as documentation. To check the validity of this paper, data triangulation is carried out, namely inter-researcher triangulation, source triangulation and method triangulation. For data analysis, data reduction, data display and conclusion drawing were carried out which resulted in a study, namely about moral development at Al-Musyahadah Islamic Boarding School and also moral development strategies through Sharing Sessions at Al-Musyahadah Islamic Boarding School. The results of this study show that there are several types of moral development carried out at the Al-Musyahadah Islamic Boarding School, such as the Sharing Session, Meeting Night and discussion in addition, the most effective moral development strategy at the Al-Musyahadah Islamic Boarding School is the Sharing Session. Pondok pesantren merupakan salah satu lembaga pendidikan yang efektif dalam melakukan pengembangan moral karena faktor pembinaan dan lingkungan yang mendukung. Pesantren memiliki peran penting dalam proses perkembangan moral dalam diri seseorang, khususnya pelajar. Tujuan penelitian ini adalah untuk mengetahui perkembangan moral di Pondok Pesantren Al-Musyahadah, khususnya di bidang Sharing Session yang merupakan strategi khusus dalam membina akhlak para santrinya. Penelitian ini menggunakan penelitian kualitatif dengan pendekatan studi kasus. Dimana penelitian ini berfokus pada dewan, administrator dan mahasiswa yang terlibat langsung dalam pengembangan moral. Teknik pengumpulan data dalam penelitian ini menggunakan teknik wawancara mendalam, observasi langsung dan survei serta dokumentasi. Untuk memeriksa keabsahan makalah ini, dilakukan triangulasi data yaitu triangulasi antar peneliti, triangulasi sumber dan triangulasi metode. Untuk analisis data dilakukan reduksi data, tampilan data dan penarikan kesimpulan yang menghasilkan kajian yaitu tentang perkembangan moral di Pondok Pesantren Al-Musyahadah dan juga strategi pengembangan moral melalui Sharing Session di Pondok Pesantren Al-Musyahadah. Hasil penelitian ini menunjukkan bahwa ada beberapa jenis perkembangan  moral yang dilakukan di Pondok Pesantren Al-Musyahadah, seperti Sharing Session, Meeting Night dan diskusi selain itu, strategi pengembangan moral yang paling efektif di Pondok Pesantren Al-Musyahadah adalah Sharing Session. 
Optimalisasi Keterampilan Berbicara Mahasiswa melalui Model Hypnoteaching: Inovasi Pembelajaran Abad 21 Heryati, Yeti; Kosim, Abdul; Yanti Ginanjar, Ani; Maulana, Muhammad Fanza
GHANCARAN: Jurnal Pendidikan Bahasa dan Sastra Indonesia SPECIAL EDITION: LALONGET VI
Publisher : Tadris Bahasa Indonesia, Fakultas Tarbiyah, Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/ghancaran.vi.21460

Abstract

Speaking is a fundamental language skill that functions as a tool of communication. Therefore, in language learning, speaking skills require special attention to ensure that learning objectives can be effectively achieved. This study aims to examine the optimization of speaking skills through the hypnoteaching model as an innovative approach to 21st-century learning. The research employed a quantitative method with a Quasi-Experimental Design. The data consisted of students’ speaking skill scores before applying the hypnoteaching model, obtained through a pretest, and after applying the model, obtained through a posttest. The mean score of the pretest was 18.27, while the posttest mean score was 23.86. Based on the paired t-test estimation, the results indicated a significant difference between the pretest and posttest scores. This finding demonstrates that the hypnoteaching model can optimize speaking skills by 56%. Considering these results, it is recommended that the hypnoteaching model be implemented as one of the effective teaching models for developing speaking skills.