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All Journal Multifinance Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Gemellia, Livy Putrikita
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Economics, Econometrics & Finance Other

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Analisis Penerapan Teori Legitimasi dalam Tanggung Jawab Sosial Perusahaan pada PT Kereta Api Indonesia Kiaracondong Sari, Dewi Wulan; Gemellia, Livy Putrikita; Marlina, Neng; Kamilah, Al Manda Yasmin; Fathiya, Shifana Nurul
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4566

Abstract

This study aims to analyze the application of legitimacy strategy by PT Kereta Api Indonesia (KAI) through its Corporate Social Responsibility (CSR) program as part of responsible corporate governance practices. As a state-owned enterprise operating in the public transportation sector, PT KAI needs to maintain social legitimacy to sustain public trust and gain support from various stakeholders. This research adopts a qualitative approach using a case study method, focusing on PT KAI, and analyzing the documentation of its CSR programs. The findings show that PT KAI utilizes CSR programs not only to comply with regulatory requirements but also as a means to build a positive corporate image by addressing social issues such as infrastructure development, environmental conservation, and educational support. This strategy has proven effective in strengthening the company's social legitimacy, especially in meeting public expectations. Based on these findings, this study recommends strengthening the evaluation of CSR impact systematically to ensure the sustainability of social legitimacy.
THE ROLE OF TRAINING AND DEVELOPMENT OF GEN-Z EMPLOYEES IN IMPROVING SERVICE QUALITY AT PT JRX POOL & CAFÉ BANDUNG CITY Priadi, Muhammad Dadi; Batubara, Inka Hermando; Hersusetiyati, Hersusetiyati; Sikki, Nurhaeni; Gemellia, Livy Putrikita
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.437

Abstract

This study aims to analyze the role of training and development of Gen-Z employees in improving service quality at PT JRX Pool & Café. Employee training and development is a key factor in improving skills, work efficiency, and professionalism, especially for Gen-Z employees who have unique characteristics in the world of work. This research uses descriptive qualitative methods with data collection techniques through observation, interviews, and documentation. The results show that training at PT JRX Pool & Café is still limited, with only one implementation in the last three years, as well as retraining which is still in the planning stage. In addition, cross-functional training and creativity programs have not been formally implemented, although there are informal initiatives in some departments. In terms of development, the study found that performance evaluations are conducted regularly through self-assessment and supervisor appraisals. However, there are still challenges in work discipline, absenteeism, and employee initiative in contributing to service innovation. The service quality of Gen-Z employees at PT JRX Pool & Café is considered quite good, but there are still some obstacles in the aspects of reliability, responsiveness, and empathy towards customers. The conclusion of this study confirms that more structured and continuous training and development is urgently needed to improve service quality and customer satisfaction. Companies need to improve training methods to better suit Gen-Z characteristics, including technology-based approaches, real case simulations, and continuous evaluation to ensure service standards remain optimal.
Co-Authors Batubara, Inka Hermando Fathiya, Shifana Nurul Hersusetiyati, Hersusetiyati Kamilah, Al Manda Yasmin Marlina, Neng Muhammad Dadi Priadi Sari, Dewi Wulan Sikki, Nurhaeni