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All Journal Jurnal Manajemen Riset Inovasi
Andra Hendarto
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Decision Sciences, Operations Research & Management

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Analisis Kualitas Bahan, Desain Bangunan Dan Kepuasan Pelanggan Pada CV. Tiga Bunga Palma Juanta; Amorita Sarozato Zendrato; Andra Hendarto; Hanisa Laili Zahra; Pierre Abrian Naibaho; Rizky Duentha Sitepu; Ananda Sry Aulia Rizky
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3033

Abstract

Customer satisfaction is a crucial factor in maintaining and enhancing competitiveness in the construction industry. This study aims to explore the influence of material quality and building design on customer satisfaction at CV Tiga Bunga. A quantitative method was employed, collecting data through questionnaires from 50 customers who have used CV Tiga Bunga's services. Data were analyzed using descriptive analysis, pearson correlation, and multiple linear regression. The results indicate that material quality (MQ) and building design (BD) have a significant positive correlation with customer satisfaction (CS). Regression analysis shows that both material quality and building design jointly significantly influence customer satisfaction, with building design exerting a stronger impact. These findings contribute significantly to practitioners and managers at CV Tiga Bunga in enhancing quality management and design strategies to improve customer satisfaction.
Co-Authors Amorita Sarozato Zendrato Ananda Sry Aulia Rizky Hanisa Laili Zahra Palma Juanta Pierre Abrian Naibaho Rizky Duentha Sitepu