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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Manajemen Riset Inovasi
Ananda Sry Aulia Rizky
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Decision Sciences, Operations Research & Management Other

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Analisis Kualitas Bahan, Desain Bangunan Dan Kepuasan Pelanggan Pada CV. Tiga Bunga Palma Juanta; Amorita Sarozato Zendrato; Andra Hendarto; Hanisa Laili Zahra; Pierre Abrian Naibaho; Rizky Duentha Sitepu; Ananda Sry Aulia Rizky
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3033

Abstract

Customer satisfaction is a crucial factor in maintaining and enhancing competitiveness in the construction industry. This study aims to explore the influence of material quality and building design on customer satisfaction at CV Tiga Bunga. A quantitative method was employed, collecting data through questionnaires from 50 customers who have used CV Tiga Bunga's services. Data were analyzed using descriptive analysis, pearson correlation, and multiple linear regression. The results indicate that material quality (MQ) and building design (BD) have a significant positive correlation with customer satisfaction (CS). Regression analysis shows that both material quality and building design jointly significantly influence customer satisfaction, with building design exerting a stronger impact. These findings contribute significantly to practitioners and managers at CV Tiga Bunga in enhancing quality management and design strategies to improve customer satisfaction.
PENGARUH PENGGUNAAN ARTIFICIAL INTELLIGENCE (AI) JENIS CHATGPT DAN MINAT BELAJAR TERHADAP HASIL BELAJAR SISWA KELAS X MANAJEMEN PERKANTORAN DAN LAYANAN BISNIS DI SMK NEGERI 7 MEDAN T.A 2024/2025 Ananda Sry Aulia Rizky; Tauada Silalahi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33771

Abstract

ABSTRACT This study aims to determine the effect of the use of Artificial Intelligence (AI) of the ChatGPT type and learning interest on the learning outcomes of class X students in Office Management and Business Services (MPLB) at SMK Negeri 7 Medan in the 2024/2025 academic year. This study used a quantitative approach with an ex-post facto type. The sample in this study consisted of 69 respondents selected using a purposive sampling technique. Data collection techniques used questionnaires and documentation of daily test scores. Data analysis was performed using multiple linear regression tests, partial tests (t-tests), simultaneous tests (F-tests), and coefficients of determination (R²) using SPSS 26. The analysis results show that the variable Use of Artificial Intelligence of the ChatGPT type (X1) has a positive and significant effect on student learning outcomes with a t-value (calculated) of 19.630 and a Sig. 0.000 <0.05. Similarly, the learning interest variable (X2) also had a positive and significant effect on learning outcomes, with a t-test value of 41.867 and a Sig. 0.000 <0.05. Simultaneously, the F-test value was 1005.627 with a Sig. 0.000 <0.05, indicating that the use of ChatGPT and learning interest together had a significant effect on learning outcomes. The coefficient of determination (R²) of 0.968 indicates that 96.8% of the variation in learning outcomes can be explained by the two independent variables, while the remaining 3.2% is explained by other factors outside this study. Thus, it can be concluded that the use of ChatGPT Artificial Intelligence and learning interest have a positive and significant effect, both partially and simultaneously, on improving student learning outcomes. This study emphasizes the importance of integrating AI-based digital technology and fostering student learning interest to support the achievement of optimal learning outcomes.
Co-Authors Amorita Sarozato Zendrato Andra Hendarto Hanisa Laili Zahra Palma Juanta Pierre Abrian Naibaho Rizky Duentha Sitepu Tauada Silalahi