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All Journal J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Amkop Management Accounting Review (AMAR)
Suci, Nanda Destyana
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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The Intention to Use Signal Application for Paying Motor Vehicle Taxes Suci, Nanda Destyana; Bangsawan, Satria; Pandjaitan, Dorothy Rouly H.
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i1.2815

Abstract

In this digital age, governments are increasingly embracing online payment of car taxes and other public services made possible by advances in information technology. A digital software called SIGNAL was created to make it easier to validate car registrations and tax payments online. The lower utilization rate compared to traditional services at Samsat offices indicates that its implementation is still unsatisfactory, especially in Lampung Province. The purpose of this research is to use an expanded Technology Acceptance Model (TAM) to determine what variables impact taxpayers' intent to utilize the SIGNAL application. Perceived safety, trust, and subjective standards are some of the extraneous factors included in the model. Data was collected from 120 participants chosen at random using a survey approach. Partial Least Squares (PLS) analysis using SmartPLS software was used to examine the data. Findings show that the desire to use the SIGNAL app is heavily impacted by subjective norms, perceived security, perceived trust, perceived simplicity of use, and perceived utility. The public sector may improve its plans for adopting digital services by using the insights provided by these studies.
Pengembangan UKMK dapur Jejama Melalui Implementasi Konten Social Media Marketing MS, Mahrinasari; Suci, Nanda Destyana; Fortuna, Ghina Erza; Wulandari, Nadia Ayu; Barus, Kenny Abel Batara; Agustam, Tri; Yaqin, Muharrom Ainul
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol. 8 No. 1 (2024): April 2024
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v8i1.4014

Abstract

The rapid advancement of digital technology has profoundly impacted business operations, particularly for MSMEs. Digital innovations, such as digital media, have introduced new marketing trends, significantly influencing MSMEs' growth. This community service initiative aims to enhance digital marketing literacy among MSMEs and implement social media marketing strategies on platforms like Instagram and TikTok for Dapur Jejama, an MSME specializing in Lampung cuisine. The project utilizes observation, interviews, and literature studies to support its objectives. It encourages Dapur Jejama to adopt effective promotional strategies on digital platforms, particularly leveraging TikTok and Instagram, to enhance their visibility and sales effectiveness across various social media channels. Kemajuan teknologi digital yang pesat telah berdampak signifikan pada dunia bisnis, terutama bagi UMKM. Inovasi teknologi digital, seperti media digital, telah memperkenalkan tren pemasaran baru yang berpengaruh besar terhadap perkembangan UMKM. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan literasi pemasaran digital bagi UMKM serta mengimplementasikan strategi pemasaran media sosial di platform seperti Instagram dan TikTok untuk UMKM Dapur Jejama, yang mengkhususkan diri dalam kuliner khas Lampung. Proyek ini menggunakan metode observasi, wawancara, dan studi literatur untuk mendukung tujuannya. Ini mendorong Dapur Jejama untuk mengadopsi strategi promosi yang efektif di platform digital, terutama dengan memanfaatkan TikTok dan Instagram, guna meningkatkan visibilitas dan efektivitas penjualan mereka melalui berbagai saluran media sosial.  
Co-Authors Agustam, Tri Barus, Kenny Abel Batara Dorothy R. H. Pandjaitan Fortuna, Ghina Erza Mahrinasari MS Satria Bangsawan Wulandari, Nadia Ayu Yaqin, Muharrom Ainul