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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Sainteks: Jurnal Sain dan Teknik TELPAR
Puspa, Rahmina
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Development of a training model for calculating traditional snack production costs with a comparative raw material approach to improve MSME business capabilities Murwenie, Ira; Kartiko, Erik; Hassanudin, Abdul Fatah; Avrianto, Alam; Kurnaeli; Sujana, Duduh; Puspa, Rahmina
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i4.23624

Abstract

This community service program developed a structured training model to enhance the business capabilities of Micro, Small, and Medium Enterprises (MSMEs) in the traditional snack sector, focusing on production cost calculation using a comparative raw material approach. Many MSMEs face challenges in optimizing costs and setting appropriate prices, which reduces profit margins. The training was designed to strengthen participants’ analytical skills in determining production costs, calculating selling prices, and projecting profits by comparing alternative raw materials. Evaluation of the program was conducted through pre-tests and post-tests to measure knowledge improvement regarding cost analysis and raw material management. Statistical analysis revealed a t-test value of 0.9306, indicating a significant improvement in participants’ understanding and practical ability to apply cost calculation methods after the training. These results demonstrate that the training model effectively enhances MSME actors’ capacity to optimize production processes, manage resources more efficiently, and make better-informed strategic decisions. Overall, the model shows strong potential to support MSME sustainability and competitiveness in the traditional snack industry.
Social Normative Bounding and Brand Awareness of E-WOM Intensity in WhatsApp Group Online Community Mekar Arum PKK Group – Bojongsoang Hassanudin, Abdul Fatah; Murwenie, Ira; Avrianto, Alam; Lestari, Dwirani Fauzi; Puspa, Rahmina
Sainteks: Jurnal Sain dan Teknik Vol 6 No 1 (2024): Maret
Publisher : Universitas Insan Cendekia Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37577/sainteks.v6i1.619

Abstract

Currently, business transactions and communication with customers are carried out through various forms of digital platforms, one of which is using the WhatsApp application on smartphones. This research aims to determine the influence of normative social and brand awareness on the intensity of E-WOM in the WhatsApp Group PKK Mekar Arum - Bojongsoang Group application. This study uses a descriptive statistical approach of Multiple Linear Regression with a research sample of 55 people, each of whom represents one head of family and is a member of the WhatsApp Group under study. The data collection technique was carried out online using the Google Form application and processed with Microsfot Excell 2013 software. This research succeeded in proving that the influence of social norm attachment and brand awareness together had a significant influence on E-WOM intensity of 42.89% while 57.11% are other factors not examined in this study. This means that the PKK Mekar Arum – Bojongsoang Group uses E-WOM on the WhatsApp application mostly to improve communication and interaction between group members. Meanwhile, the intensity of using E-WOM is more aimed at introducing and building brand awareness of the products of PKK Group members and not in an effort to increase sales turnover from products promoted via the WhatsApp group..
PERSEPSI USER DI INDUSTRI PERHOTELAN TERHADAP KOMPETENSI MAHASISWA ON JOB TRAINING PADA DEPARTEMEN MARKETING Nirwani, Ayulia; Wiyanto, Wiyanto; Puspa, Rahmina
Jurnal Perhotelan dan Pariwisata Vol 3 No 2 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v3i2.376

Abstract

Penelitian ini bertujuan untuk mengidentifikasi persepsi user di industri perhotelan terhadap kompetensi mahasiswa yang menjalani On the Job Training (OJT) di departemen pemasaran, serta merumuskan rekomendasi bagi perguruan tinggi dalam mempersiapkan kurikulum pembelajaran yang relevan dengan kebutuhan industri saat ini. Pendekatan kualitatif digunakan melalui wawancara mendalam dengan tiga praktisi industri berpengalaman, yakni seorang General Manager, staf Human Resource Development, dan staf Marketing. Hasil penelitian menunjukkan bahwa meskipun mahasiswa memiliki dasar pengetahuan dari perguruan tinggi, masih terdapat kesenjangan kompetensi, khususnya dalam pemahaman produk hotel, penggunaan istilah industri, dan keterampilan pemasaran digital. Selain itu, aspek sikap kerja seperti etos kerja, kemampuan beradaptasi, dan soft skills seperti sikap (attitude) juga perlu diperkuat. Kebutuhan industri saat ini menuntut mahasiswa untuk tidak hanya menguasai teori, tetapi juga memiliki kesiapan mental dan kemampuan beradaptasi dengan dinamika kerja. Oleh karena itu, perguruan tinggi disarankan untuk memperkuat kurikulum berbasis kebutuhan industri, meningkatkan sinergi dengan dunia usaha, serta membekali mahasiswa dengan keterampilan praktis yang relevan, seperti digital marketing dan penguasaan Property Management System (PMS). Penelitian ini diharapkan menjadi acuan bagi institusi pendidikan dalam menyusun strategi pembelajaran yang lebih selaras dengan tuntutan industri perhotelan.
Co-Authors alam avrianto Duduh Sujana Hassanudin, Abdul Fatah Kartiko, Erik Kurnaeli Lestari, Dwirani Fauzi Murweni, Ira Nirwani, Ayulia Wiyanto -