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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) TELPAR
Nirwani, Ayulia
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Religion Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Dentistry Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Other

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PENGARUH EXPERIENTIAL MARKETING TERHADAP REPEAT PURCHASE INTENTION PADA SEKTOR PARIWISATA BANDUNG (SURVEY PADA WISATAWAN YANG BERKUNJUNG KE KOTA BANDUNG) . Nirwani, Ayulia; Azizah, Nur; Rahmi, Sophia; Fauzany, Riffa; Susanti, Susanti
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 1 No 2 (2022): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (900.506 KB) | DOI: 10.58268/eb.v1i2.12

Abstract

Impact of Experiential Marketing experienced by tourists who visit Bandung which is based on the terms of Sense , Feel , Think , Act and Relate and their influences on Repeat Purchase Intention. This study was descriptive research. The results of this study suggest that repeat purchase intention can be enhanced by providing good experience in the form of sense, feel , think, act and relate. It was in order to create satisfaction on tourists who visit Bandung.
ANALISIS DIALOG ROLE PLAY TENTANG RESERVASI HOTEL DITINJAU DARI TAKSONOMI BLOOM: Analysis of Role Play Dialogue on Hotel Reservations Reviewed from Bloom's Taxonomy Nirwani, Ayulia
JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Vol 4 No 1 (2025): Vol. 4 No. 1 September 2025
Publisher : ABISATYA DINAMIKA ISWARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/jg.v4i1.201

Abstract

ABSTRACT This study aims to analyze the implementation of role-play dialogues on the reservation process during guest check-in at the hotel front office, using Bloom’s Taxonomy framework, which covers the cognitive, affective, and psychomotor domains. The research employed a descriptive approach by observing role play activities conducted in the Front Office course. The findings show that, in the cognitive domain, students were able to understand concepts and apply check-in procedures in accordance with standard operating guidelines. In the affective domain, students demonstrated professionalism, hospitality, and the ability to build positive interactions with guests. Meanwhile, in the psychomotor domain, students displayed practical skills in effective communication, operating work equipment, and performing reservation procedures accurately. Overall, the application of the role play method proved effective in integrating knowledge, attitudes, and skills, thereby supporting the achievement of more comprehensive learning outcomes in the front office field. Penelitian ini bertujuan untuk menganalisis pelaksanaan dialog role play mengenai proses reservasi pada saat check-in di front office hotel dengan menggunakan kerangka Taksonomi Bloom yang mencakup ranah kognitif, afektif, dan psikomotorik. Penelitian ini dilakukan melalui pendekatan deskriptif dengan mengobservasi aktivitas role play yang diterapkan dalam pembelajaran mata kuliah Front Office. Hasil analisis menunjukkan bahwa pada ranah kognitif, mahasiswa mampu memahami konsep serta menerapkan prosedur check-in sesuai standar operasional. Pada ranah afektif, mahasiswa memperlihatkan sikap profesional, keramahan, serta kemampuan membangun interaksi positif dengan tamu. Sementara itu, pada ranah psikomotorik terlihat keterampilan mahasiswa dalam berkomunikasi secara efektif, mengoperasikan perangkat kerja, dan melaksanakan prosedur reservasi dengan ketepatan yang baik. Secara keseluruhan, penerapan metode role play terbukti efektif dalam mengintegrasikan aspek pengetahuan, sikap, dan keterampilan, sehingga mendukung pencapaian hasil belajar yang lebih komprehensif pada bidang front office.  
ANALISIS DESKRIPTIF MOTIVASI DAN PENGALAMAN SOLO WOMEN TRAVELLER Munauwarah, Izmi; Kusumah, A.H Galih; Nirwani, Ayulia
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.171

Abstract

The growing phenomenon of Solo Women Traveling in recent years reflects a shift in tourism dynamics. This study employs a literature review method, collecting data from various journals, articles, and other relevant sources to explore the motivations and experiences of solo women travelers in making the decision to travel alone. The primary motivations identified include the pursuit of freedom, independence, self-development, escape from routine, and the achievement of new life perspectives. Solo travel experiences for women often provide opportunities for introspection, enhanced self-confidence, and empowerment through cultural interactions and the management of unique challenges. However, such journeys also present various risks, including safety concerns and gender-based stereotypes. This study highlights the importance of more inclusive support systems and gender-sensitive safety measures in tourism to enhance the comfort and satisfaction of female travelers. The findings offer valuable insights for the development of more inclusive and women-friendly tourism strategies.
EFEKTIVITAS KEBIJAKAN PERDA KABUPATEN BANDUNG NO. 07 TAHUN 2020 TERHADAP PENCAPAIAN DESA WISATA ALAMENDAH Sholihah, Zakiyah Nur; Nirwani, Ayulia; Bela, Tresna; Rahmafitria, Fitri
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 4 No 2 (2025): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v4i2.211

Abstract

Tourism villages serve as a government strategy to promote equitable development in economic, social, and human resource sectors through the utilization of local potential. The Bandung Regency Government established Regional Regulation No. 07 of 2020 as a legal framework to regulate and guide the sustainable development of tourism villages. This study aims to analyze the effectiveness of the implementation of Regional Regulation No. 07 of 2020 on the achievement of Alamendah Tourism Village as an advanced tourism village in Bandung Regency. The research employs a qualitative approach with policy analysis based on the six evaluation criteria proposed by William N. Dunn, namely effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. The findings indicate that the regulation has been effective in encouraging the development of Alamendah Tourism Village through economic empowerment, cultural preservation, and sustainable environmental management. Furthermore, the success of this policy implementation is supported by strong community participation and collaboration among various stakeholders. Keywords: Tourism Village; Policy Analysis; Community Participation
IMPLEMENTASI KRITERIA COMMUNITY-BASED TOURISM ASEAN: STUDI KASUS PADA DESA WISATA ALAMENDAH Nirwani, Ayulia; Azizah, Nur; Fauzany, Riffka; Keizer, Hendriady de
Jurnal Perhotelan dan Pariwisata Vol 1 No 2 (2023): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v1i2.147

Abstract

The concept of Community Based Tourism (CBT) is one implementation of sustainable tourism that accommodates various factors involved in it. CBT is directed towards developing the economic, environmental, and social sectors, guided by government policies. In its development, CBT adheres to standardized practices. These standards are underpinned by The ASEAN Community-based Tourism, which divides them into eight criteria and one additional, including community ownership and management, contribution to social well-being, conserving and improving the environment, encouraging interaction between the local community and guests, provision of quality tourism services and guides, quality of food and beverages, quality of accommodations, the performance of friendly tour operators, and the utilization of technology. This research analyzes the implementation of these standards in the Alamendah tourist village. Based on the research findings, it is evident that the Alamendah tourist village has implemented the ASEAN Community-based Tourism criteria appropriately. Keywords: Community-based tourism, ASEAN CBT, Rural Tourism
PENGGUNAAN APLIKASI CANVA DALAM PRAKTEK PEMBUATAN MARKETING TOOLS PADA MATA KULIAH HOTEL MARKETING. Nirwani, Ayulia; Syahlevie, Nor
Jurnal Perhotelan dan Pariwisata Vol 2 No 2 (2024): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v2i2.253

Abstract

Abstract This research examines the Canva application's use in creating marketing tools in the Hotel Marketing course. The study's main objective is to evaluate the effectiveness of Canva as a learning tool in improving students' skills in designing marketing materials such as business cards, brochures, and company profiles for the hospitality industry. This study employs a classroom action research method, involving 54 hospitality program students from a polytechnic in Indonesia. Participants were divided into an experimental group using Canva and a control group using traditional methods. Data were collected through observation, interviews, assessment of the quality of marketing tools produced, student’s confidence and quality in roleplay activities. The results show that students who performed roleplays using self-made promotional media demonstrated better material mastery and confidence than those who performed roleplays without promotional media. These findings highlight the potential of Canva as an effective pedagogical tool in hospitality education. This learning approach can equip students with basic visual design skills relevant to modern industry demands. This research provides valuable insights for hospitality educators in integrating design technology into the curriculum to enhance student learning outcomes. Keywords: canva, hotel marketing, marketing tools, classroom action research
PERSEPSI USER DI INDUSTRI PERHOTELAN TERHADAP KOMPETENSI MAHASISWA ON JOB TRAINING PADA DEPARTEMEN MARKETING Nirwani, Ayulia; Wiyanto, Wiyanto; Puspa, Rahmina
Jurnal Perhotelan dan Pariwisata Vol 3 No 2 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v3i2.376

Abstract

Penelitian ini bertujuan untuk mengidentifikasi persepsi user di industri perhotelan terhadap kompetensi mahasiswa yang menjalani On the Job Training (OJT) di departemen pemasaran, serta merumuskan rekomendasi bagi perguruan tinggi dalam mempersiapkan kurikulum pembelajaran yang relevan dengan kebutuhan industri saat ini. Pendekatan kualitatif digunakan melalui wawancara mendalam dengan tiga praktisi industri berpengalaman, yakni seorang General Manager, staf Human Resource Development, dan staf Marketing. Hasil penelitian menunjukkan bahwa meskipun mahasiswa memiliki dasar pengetahuan dari perguruan tinggi, masih terdapat kesenjangan kompetensi, khususnya dalam pemahaman produk hotel, penggunaan istilah industri, dan keterampilan pemasaran digital. Selain itu, aspek sikap kerja seperti etos kerja, kemampuan beradaptasi, dan soft skills seperti sikap (attitude) juga perlu diperkuat. Kebutuhan industri saat ini menuntut mahasiswa untuk tidak hanya menguasai teori, tetapi juga memiliki kesiapan mental dan kemampuan beradaptasi dengan dinamika kerja. Oleh karena itu, perguruan tinggi disarankan untuk memperkuat kurikulum berbasis kebutuhan industri, meningkatkan sinergi dengan dunia usaha, serta membekali mahasiswa dengan keterampilan praktis yang relevan, seperti digital marketing dan penguasaan Property Management System (PMS). Penelitian ini diharapkan menjadi acuan bagi institusi pendidikan dalam menyusun strategi pembelajaran yang lebih selaras dengan tuntutan industri perhotelan.
PERANAN BANQUET DALAM MENDUKUNG OPERASIONAL FOOD AND BEVERAGE DI UTC DAGO HOTEL BANDUNG Syahlevie, Nor; Nirwani, Ayulia
Jurnal Perhotelan dan Pariwisata Vol 3 No 2 (2025): JURNAL PERHOTELAN DAN PARIWISATA (TELPAR)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/telpar.v3i2.406

Abstract

Banquet is a part of the Food and Beverage Department which is tasked with handling activities .The services in the Food and Beverage Department are generally divided into two, namely, Food and Beverage Service and Food and Beverage Product. Food and beverage Service is divided into several sections, one of which is the Banquet Section. The term Banquet is the service of an event that has been ordered and planned in advance, including food and drink services, space and complete equipment needed at a certain time. This includes meetings, conferences and other events (MICE). Banquet services play a very important role because they serve a large number of guests at the same time. The role of the Banquet Section in supporting the operations of the Food and Beverage Department at UTC Dago Hotel Bandung is as a source of income Hotel, improve the hotel's reputation, and increase guest satisfaction in terms of service. Furthermore, efforts are made to improve Banquet Section services at UTC Dago Hotel Bandung by improving service quality, quality products, cleanliness of premises and equipment, and a pleasant atmosphere. The problems faced by the Banquet Section in operations are the increase in guests or participants, equipment and extra services.
Co-Authors Bela, Tresna Fauzany, Riffa Fauzany, Riffka Fitri Rahmafitria, Fitri Hendriady de Keizer Kusumah, A.H Galih Munauwarah, Izmi Nur Azizah Puspa, Rahmina Rahmi, Sophia Sholihah, Zakiyah Nur Susanti Susanti Syahlevie, Nor Wiyanto -