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All Journal Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Jurnal Manajemen Kreatif dan Inovasi
Rizky Fatkhur Rohman
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management

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Peranan Kegiatan Ibu-Ibu PKK Lansia Pada Digitalisasi Kampung Kartini; Ratna Yulistiani; Rizky Fatkhur Rohman; Achmad Arbi Hanafi; Nabila Dwi Rahma; Daffa Rossi Ifanka
Prosiding SISFOTEK Vol 9 No 1 (2025): SISFOTEK IX 2025
Publisher : Ikatan Ahli Informatika Indonesia

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Abstract

This activity aims to provide training and assistance to PKK women in Menur Pumpungan RT 07 RW 04 in introducing and using websites as information and communication media. The use of information technology is very important to support various activities. Through this activity, participants were introduced to the basics of creating, managing, and utilizing websites. Qualitative research was conducted because the community service program must have an object and place for the implementation of the program. The group work method was used to find out and gather information from the research subjects. These methods include assessment, planning, and evaluation. Researchers and members became the main instruments. While PKK women became supporting instruments in the research. The research was conducted in several stages, which include: 1) planning, 2) implementation, 3) evaluation. In the planning process, researchers and members used several processes in the implementation stage which included: 1) pre-test, 2) website introduction education, 3) elderly health education, 4) post-test. The evaluation resulted in website education, enabling the participants to contribute to the development of the Menur Pumpungan Family Welfare Movement (PKK). Digitizing PKK activities has significantly increased the understanding of technology, particularly websites, among women, including the elderly. Women who were previously unfamiliar with websites now understand their functions and uses. They also learned about the dangers of website misuse and how to protect personal data.
Pengaruh Harga Produk, Customer Review Dan Preferensi Pengalaman Pembelian Terhadap Keputusan Pembelian Mahasiswa Manajemen Upgris Pada Shopee Dan TikTok Shop Welly Dhea Ayu Hapsari; Rizky Fatkhur Rohman; Yunia Nur Anisa; Rauly Sijabat
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 3 (2024): Juli: Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i3.3768

Abstract

This research aims to analyze the influence of product prices and customer reviews on purchasing decisions of Management students at PGRI University Semarang (Upgris) on the e-commerce platforms Shopee and TikTok Shop. In the current digital era, e-commerce has become one of the main channels for consumers to make purchases. Two important factors that consumers often consider before making a purchase are product price and customer reviews. The research method used is quantitative with a survey approach. Data was collected through a questionnaire distributed to 36 Upgris Management students who actively use Shopee and TikTok Shop.The research results show that both product price and customer reviews have a significant influence on purchasing decisions. Specifically, product price has a greater influence than customer reviews in determining purchasing decisions on both platforms. Apart from that, there is a difference in the level of trust in customer reviews on Shopee and TikTok Shop, where students tend to trust reviews on Shopee more. It is hoped that these findings will provide insight for e-commerce businesses in designing effective marketing strategies by considering price factors and customer reviews.
Co-Authors Achmad Arbi Hanafi Daffa Rossi Ifanka KARTINI Nabila Dwi Rahma Ratna Yulistiani Welly Dhea Ayu Hapsari Yunia Nur Anisa