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All Journal Eduvest - Journal of Universal Studies Indonesian Journal of Studies on Humanities, Social Sciences and Education
Syafei, Yani
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Aerospace Engineering Humanities Computer Science & IT Education Health Professions Neuroscience Social Sciences

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PEMBERDAYAAN KOMUNITAS USAHA MIKRO MAJALENGKA KULON MELALUI INOVASI PENGETAHUAN DAN TANGGUNG JAWAB SOSIAL UNTUK MENDUKUNG PEKERJAAN LAYAK, KEBERLANJUTAN USAHA, DAN INKLUSIVITAS KOMUNITAS Syafei, Yani; Wahdiniwaty, Rahma; Nur, Hafni Rizanuddin; Rubedo, Hendar
Indonesian Journal of Studies on Humanities, Social Sciences and Education Vol. 2 No. 2 (2025): Indonesian Journal of Studies on Humanities, Social Sciences, and Education (IJ
Publisher : GoAcademica CRP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/957jc349

Abstract

Majalengka Kulon memiliki potensi ekonomi lokal melalui ratusan pelaku usaha mikro, namun masih menghadapi keterbatasan inovasi, akses teknologi, dan jejaring usaha. Kondisi ini menuntut intervensi pemberdayaan yang terintegrasi dengan peningkatan kapasitas, penguatan jejaring, serta penerapan prinsip kewirausahaan sosial. Pendekatan tersebut selaras dengan agenda pembangunan berkelanjutan yang menekankan pertumbuhan ekonomi inklusif dan komunitas berdaya. Tujuan kegiatan ini adalah merancang program pengabdian berbasis inovasi, kewirausahaan sosial, dan digitalisasi untuk memperkuat daya saing UMKM di Desa Majalengka Kulon. Metode yang digunakan dalam penelitian ini adalah pendekatan pengabdian kepada masyarakat yang dirancang untuk memberdayakan pelaku usaha mikro melalui pelatihan, pendampingan, dan penguatan jejaring berbasis komunitas. Kesimpulan dari kegiatan pengabdian masyarakat ini menunjukkan bahwa program berhasil meningkatkan kapasitas pelaku UMKM Desa Majalengka Kulon melalui pelatihan, pendampingan, serta terbentuknya forum UMKM yang memperkuat kolaborasi dan jejaring usaha. Hasil kegiatan juga menghasilkan luaran tambahan berupa produk inovatif, media promosi digital, serta publikasi ilmiah dan populer yang memperluas akses pasar sekaligus mendorong penyebaran pengetahuan. Dalam jangka panjang, intervensi ini diproyeksikan mampu meningkatkan pendapatan mitra, memperluas jejaring bisnis, serta mewujudkan inklusivitas dengan melibatkan kelompok rentan dalam forum komunitas. Secara keseluruhan, program ini memberikan dampak multidimensi yang mendukung pencapaian Sustainable Development Goals dan memperkuat daya saing serta kemandirian UMKM lokal secara berkelanjutan.
Hedonic Shopping Motivation and Shopping Lifestyle on Fashion Product Purchases (Among Shopee Online Marketplace Users in West Java, With A Case Study in Cirebon City) Amroni, Amroni; Syafei, Yani; Narimawati, Umi
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.1542

Abstract

This study aims to determine the effect of hedonic shopping motivation and shopping lifestyle on impulse purchases of fashion products among Shopee e-commerce customers partially and simultaneously. The survey was conducted on Shopee e-commerce customers in Cirebon City. The research method used is a quantitative method with a descriptive approach and an indicator measuring instrument on a Likert scale of 1-4. Data collection using a questionnaire method distributed in the form of a google-form consists of 30 statements filled out by 150 respondents. The sampling technique used is purposive sampling technique. Data analysis used validity test, reliability test, multiple linear regression analysis, T test, F test and coefficient of determination. The results showed that partially hedonic shopping motivation variables had a significant effect on impulse buying with a value of 2.948 > 1.976 and a sign of 0.004 < 0.05 and a shopping lifestyle variable had a significant effect on impulsive buying with a value of 3.615 > 1.976 and a sign of 0.000 < 0.05 and the results of the study simultaneously that hedonic shopping motivation variables and shopping lifestyles had a significant effect on impulse buying with a value of 33.929 > 3.06 and a sign of 0.000 < 0.005. R Square value of 0.316 indicates that the percentage of the influence of hedonic shopping motivation and shopping lifestyle on impulse buying is 31.6% and the remaining 68.4% is influenced by other variables not analyzed in this study.
Co-Authors Amroni, Amroni Hendar Rubedo Nur, Hafni Rizanuddin Rahma Wahdiniwaty Umi Narimawati