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All Journal Jurnal Manajemen Bisnis Era Digital Jurnal Riset Multidisiplin Edukasi
Erna Pujihartanti
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Economics, Econometrics & Finance Other

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ANALISIS PENYEBAB KECACATAN PRODUK TOPI MENGGUNAKAN METODE FISHBONE DIAGRAM DI PT. JAWARA TIGA SEKAWAN KABUPATEN BANDUNG Gilang Ramadhan; Erna Pujihartanti
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 9 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi September 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i9.960

Abstract

Penelitian ini bertujuan untuk menganalisis penyebab kecacatan produk topi di PT. Jawara Tiga Sekawan Kabupaten Bandung menggunakan metode Fishbone Diagram. Latar belakang penelitian didasarkan pada tingginya tingkat kecacatan produk yang mencapai rata-rata 15,08% pada tahun 2023, menyebabkan kerugian finansial sebesar Rp 276.825.000. Pendekatan penelitian menggunakan metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian mengidentifikasi faktor-faktor penyebab kecacatan berdasarkan kategori 5M (Man, Machine, Method, Material, dan Measurement), di antaranya kurangnya pelatihan karyawan, mesin tua yang sering rusak, ketidaksesuaian bahan baku, dan prosedur kerja yang belum optimal. Analisis QDA miner lite menunjukkan bahwa material menjadi faktor dominan dengan kontribusi 28,9%, diikuti oleh manusia (23,7%), mesin (18,4%), metode (15,8%), dan pengukuran (13,2%). Simpulan penelitian menyatakan bahwa pengendalian kualitas di perusahaan belum berjalan maksimal dan memerlukan perbaikan menyeluruh. Saran praktis yang diberikan meliputi peningkatan pelatihan karyawan, peremajaan mesin, standarisasi SOP, serta kalibrasi alat ukur secara berkala. Penelitian ini diharapkan dapat menjadi referensi bagi perusahaan dalam meningkatkan efisiensi produksi dan mengurangi produk cacat. 
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Konsumen di Perusahaan CV Kiral Shinta Nurjanah; Erna Pujihartanti
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 2 (2026): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i2.1327

Abstract

The garment industry in Indonesia has experienced rapid growth in line with the increasing demand for fashion products, particularly in Bandung Regency, which is one of the main garment centers. CV Kiral, as a garment company, faces intense competition, especially in terms of promotion and product quality, which are crucial factors in attracting consumers. This study aims to examine the influence of promotion and product quality on consumer purchasing decisions at CV Kiral, both partially and simultaneously. The research method employed is quantitative with a descriptive and verificative approach. The sample consisted of 100 respondents, who were CV Kiral consumers, determined using Cochran’s formula and selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression, t-test, F-test, and coefficient of determination with the assistance of SPSS software. The results indicate that promotion has a positive and significant effect on purchasing decisions, as does product quality, which also demonstrates a positive and significant influence. Simultaneously, promotion and product quality make a strong contribution to improving consumer purchasing decisions. Thus, the success of CV Kiral in facing competition is highly determined by the effectiveness of creative digital promotions and the consistency of product quality that meets consumer expectations.
Co-Authors Gilang Ramadhan Shinta Nurjanah