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All Journal Journal of Foundational Learning and Child Development Global Insights in Management and Economic Research
Butar Butar, Dwi Fany Fransiska Dewi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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The Impact of System Quality, Information Quality, and Service Quality of Rail Ticketing System (RTS) on Customer Satisfaction of PT. Kereta Api Indonesia Waruwu, Ovi Selviani; Andini, Putri; Waruwu, Selvia Sari; Zebua , Fitriani; Della Crisanta, Della Crisanta; Butar Butar, Dwi Fany Fransiska Dewi
Global Insights in Management and Economic Research Vol. 1 No. 02 (2025): Advancing Management, Technology, and Sustainability: Insights from Digital Tr
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i02.6

Abstract

Purpose of the study: This research aims to examine the influence of system quality, information quality, and service quality of the Rail Ticketing System (RTS) on customer satisfaction among PT. Kereta Api Indonesia passengers in Medan City. Materials and methods: A quantitative cross-sectional study was conducted with 385 passengers of PT. Kereta Api Indonesia in Medan City, Indonesia, selected through purposive sampling. Data were collected using structured questionnaires measuring system quality, information quality, service quality, and customer satisfaction. Statistical analyses included descriptive statistics, Pearson correlation analysis, and path regression analysis using SPSS version 28. Results: The findings revealed that system quality (β = 0.324, p < 0.001), information quality (β = 0.287, p < 0.001), and service quality (β = 0.391, p < 0.001) significantly and positively influenced customer satisfaction. The model explained 68.4% of the variance in customer satisfaction (R² = 0.684). Service quality demonstrated the strongest impact on customer satisfaction, followed by system quality and information quality. Conclusions: All three quality dimensions of RTS significantly contribute to customer satisfaction, with service quality being the most influential factor. These findings suggest that PT. Kereta Api Indonesia should prioritize service quality improvements while maintaining high standards in system and information quality to enhance overall customer satisfaction.
E-commerce Impact on Accounting Efficiency in MSMEs Br Tumanggor, Menda Winarti; Pasaribu, Windi; gulo, Septina Joe Sephine; Laia, Tafaogo; lombu, Nurhayanti; Butar Butar, Dwi Fany Fransiska Dewi
Global Insights in Management and Economic Research Vol. 1 No. 02 (2025): Advancing Management, Technology, and Sustainability: Insights from Digital Tr
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i02.7

Abstract

Purpose of the study: This study aims to comprehensively analyze the impact of e-commerce adoption on the efficiency of accounting systems among MSMEs in Medan Kota District, Indonesia, and to identify key factors mediating this relationship. Materials and methods: Employing a quantitative research design, data were collected from 120 MSMEs using stratified random sampling. Structured questionnaires and adapted Motor Competency Assessment tools were utilized to measure e-commerce adoption and accounting system efficiency. Statistical analyses included descriptive statistics, Pearson correlation, and path regression analysis to determine the strength and direction of relationships. Results: The results reveal a significant positive correlation (r = 0.62, p < 0.01) between e-commerce adoption and accounting system efficiency. Path regression analysis indicates that e-commerce adoption explains 38% of the variance in accounting efficiency (R² = 0.38, p < 0.01). Further analysis suggests that digital literacy and organizational readiness moderate this relationship. Conclusions: E-commerce adoption substantially improves the efficiency of accounting systems in MSMEs, with digital literacy and organizational readiness serving as important enabling factors. These findings underscore the need for targeted interventions to support digital transformation in MSMEs.
The Influence of Work Discipline and Training on Teacher Performance at Public Elementary School 064983 Medan Panjaitan, Delima Sarah; Butar Butar, Dwi Fany Fransiska Dewi; Nasution, Hafni Cholida
Journal of Foundational Learning and Child Development Vol. 1 No. 03 (2025): Vol. 1 No. 03 (2025): Foundation Learning in Education
Publisher : CV. INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/ChildDev.v1i02.13

Abstract

Purpose of the study: The optimization of teacher performance constitutes a fundamental determinant in achieving educational excellence within primary educational institutions. Despite the acknowledged importance of work discipline and professional training, empirical evidence concerning their concurrent influence on teacher performance in Indonesian elementary schools remains insufficiently documented. This investigation endeavored to ascertain the magnitude and significance of the relationship between work discipline and training on teacher performance at SD Negeri 064983 Medan, examining both individual and combined effects. Materials and methods: A quantitative research paradigm employing census sampling methodology was implemented, encompassing the complete population of 30 civil servant teachers. Data acquisition was executed through validated questionnaires utilizing a five-point Likert scale. Multiple linear regression analysis was conducted using SPSS version 22.0, accompanied by comprehensive assumption testing including normality, multicollinearity, and heteroscedasticity assessments. Results: The analytical procedures yielded statistically significant relationships for both predictor variables. Work discipline demonstrated a substantial positive influence (β = 0.632, t = 6.118, p < 0.001), while training exhibited a moderate positive effect (β = 0.260, t = 2.611, p = 0.015). The combined model manifested robust explanatory power (F = 53.823, p < 0.001, R² = 0.785), accounting for 78.5% of the variance in teacher performance. Conclusions: The empirical evidence substantiates that both work discipline and training exert statistically significant positive influences on teacher performance, with work discipline demonstrating comparatively greater predictive strength. The findings underscore the imperative for educational administrators to systematically enhance disciplinary enforcement mechanisms and implement comprehensive professional development programs to optimize pedagogical effectiveness.
Examining the Impact of Promotional Strategies and Digital Marketing on Student Enrollment Decisions in Tutoring Centers: A Case Study of Medan Megawaty, Megawaty; Butar Butar, Dwi Fany Fransiska Dewi; Nasution, Hafni Cholida
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.31

Abstract

Purpose of the study: This research investigates the influence of promotional strategies and digital marketing on students' decision-making processes when selecting tutoring services at Course Centre Medan, Indonesia. The study addresses the declining student enrollment attributed to ineffective promotional activities and limited digital marketing utilization. Materials and Methods: A quantitative research design was employed with 50 students as respondents using saturated sampling technique. Data were collected through structured questionnaires measuring promotion (8 items), digital marketing (10 items), and decision-making (8 items) using a 5-point Likert scale. Multiple linear regression analysis was conducted using SPSS version 22 to examine the relationships between variables. Results: The multiple linear regression analysis yielded the equation Y = 9.272 + 0.306X₁ + 0.352X₂ + e, indicating positive relationships. Partial testing revealed that promotion significantly influences student decision-making (t = 3.389 > 2.011, p = 0.001), as does digital marketing (t = 3.353 > 2.011, p = 0.002). Simultaneous testing demonstrated that both variables collectively impact decision-making (F = 12.309 > 3.19, p < 0.001). The coefficient of determination (R²) was 0.316, indicating that 31.6% of variance in student decision-making is explained by promotion and digital marketing. Conclusions: Both promotion and digital marketing significantly influence students' decisions in choosing tutoring services. Digital marketing demonstrates a slightly stronger effect (β = 0.397) compared to promotion (β = 0.402). Educational institutions should prioritize integrated marketing strategies combining traditional promotional methods with digital platforms to enhance student recruitment and enrollment.
The Effects of Digital Marketing, Social Media Engagement, and Customer Trust on Customer Loyalty in an E-Commerce Contex Pasaribu, Hotmaria; Butar Butar, Dwi Fany Fransiska Dewi; Nasution, Hafni Cholida
Global Insights in Management and Economic Research Vol. 1 No. 04 (2025): November Issue Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v1i04.37

Abstract

Purpose of the study: In the highly competitive e-commerce landscape, customer loyalty has become a critical factor for long-term business success. This study examines the influence of digital marketing, social media engagement, and customer trust on e-commerce customer loyalty at PT. Kopi Bintang Indonesia (Tomoro Coffee). Materials and methods: The research aims to determine the individual and collective effects of digital marketing, social media engagement, and customer trust on e-commerce customer loyalty at PT. Kopi Bintang Indonesia. Results: The multiple linear regression analysis yielded the equation Y = 35.540 + 0.130X1 + 0.202X2 + 0.284X3 + e. Partial t-tests revealed that digital marketing (t = 3.310, p < 0.05), social media engagement (t = 5.270, p < 0.05), and customer trust (t = 6.748, p < 0.05) each had a positive and significant effect on customer loyalty. The simultaneous F-test (F = 50.223, p < 0.05) demonstrated that all three variables collectively exerted a significant influence on customer loyalty. The adjusted R² value of 0.606 indicated that 60.6% of the variance in customer loyalty could be explained by these three independent variables, with the remaining 39.4% attributable to factors outside the model. Conclusions: Digital marketing, social media engagement, and customer trust significantly influence e-commerce customer loyalty both individually and collectively. Companies should implement integrated strategies that enhance digital marketing quality, foster active social media interactions, and build customer trust through transparent communication and secure transactions to strengthen customer loyalty in the e-commerce environment.
Co-Authors Br Tumanggor, Menda Winarti Della Crisanta, Della Crisanta gulo, Septina Joe Sephine Laia, Tafaogo lombu, Nurhayanti Megawaty, Megawaty NASUTION, HAFNI CHOLIDA Panjaitan, Delima Sarah Pasaribu, Hotmaria Pasaribu, Windi Putri Andini, Putri Waruwu, Ovi Selviani Waruwu, Selvia Sari Zebua , Fitriani