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Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Cho-Sik Di Kabupaten Sikka Natalis Ema; Antonius Phillipus K.Gheta; Paulus Juru
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 4 (2025): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i4.1021

Penelitian ini bertujuan untuk: (1) mengetahui gambaran Keputusan Pembelian, Kualitas Produk, Harga, dan Promosi; (2) menganalisis pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian baik secara parsial maupun secara simultan. Populasi dalam penelitian ini adalah masyarakat di kota Maumere. Karena populasinya tidak terbatas, maka dilakukan pengambilan sampel sebanyak 76 orang. Data dikumpulkan melalui kuisioner dan dianalisis menggunakan metode deskriptif dan statistik inferensial yaitu regresi linier berganda. Pengujian hipotesis dilakukan melalui uji F dan Uji t. Hasil analisis deskriptif menunjukan bahwa variabel Keputusan Pembelian berada dalam kriteria baik, variabel Kualitas Produk berada dalam kriteria baik, selanjutnya variabel Harga berada dalam kriteria baik dan variabel Promosi berada dalam kriteria baik. Hasil statistik uji t menunjukkan bahwa secara parsial variabel Kualitas Produk tidak berpengaruh signifikan terhadap Keputusan Pembelian. Selanjutnya variabel Harga tidak berpengaruh signifikan terhadap Keputusan Pembelian, elanjutnya variabel Promosi berpengaruh seara signifikan terhadap variabel keputusan pembelian. Hasil statistik uji F menunjukkan bahwa secara simultan variabel Kualitas Produk, Harga dan Promosi berpengaruh signifikan terhadap keputusan pembelian. Hasil analisis determinasi menujukan ketiga variabel bebas dalam penelitian ini mampu menjelaskan terhadap variasi naik turunnya Keputusan Pembelian Cho-sik di Kabupaten Sikka sebesar 44,4%.

Pengaruh Kualitas Pelayanan Dan Keluhan Terhadap Kepuasan Pelanggan Air Minum Bersih PDAM (BUMDes) Di Desa Tanarawa Kecamatan Waiblama Kabupaten Sikka Marianus Oswaldus; Antonius Phillipus K.Gheta; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1092

Water is a basic, irreplaceable human need, so its management must be effective, efficient, and sustainable. The Tanarawa Village Government, through the Village-Owned Enterprise (BUMDes), manages the Regional Drinking Water Company (PDAM) to meet the community's clean water needs. However, various obstacles remain, ranging from suboptimal water quality, uneven distribution, and customer complaints. This situation raises questions about the extent to which service quality and complaints influence customer satisfaction at the Tanarawa Village PDAM, Waiblama District, Sikka Regency. This study aims to: (1) describe the service quality of the Tanarawa Village PDAM, (2) identify the types of complaints submitted by customers, and (3) analyze the influence of service quality and complaints on customer satisfaction. The research method used was a descriptive quantitative approach using a survey technique. Data were collected through questionnaires from 30 respondents who were customers of the Tanarawa Village PDAM. Data analysis included validity and reliability tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The results of the study, based on descriptive analysis, indicate that service quality, complaints, and satisfaction are categorized as "Good," although there are still shortcomings in response speed, consistency of water distribution, and staff reliability. Customer complaints predominantly concern frequent interruptions in water flow, poor water quality, and slow response times, requiring improvement to Very Good. Statistical analysis of the effect of service quality on customer satisfaction shows a t_(count) > t_table = 3.325 > 1.99, concluding that service quality significantly influences customer satisfaction. Furthermore, statistical analysis of the effect of complaints on customer satisfaction also yielded a t_(count) > t_table = 3.917 > 1.99, concluding that customer complaints have a significant impact on satisfaction levels. Thus, this study confirms that consistent improvements in service quality and prompt and resolute complaint handling are important factors in increasing customer satisfaction. The results are expected to provide strategic input for the Tanarawa Village Water Company (PDAM) in improving its service system and strengthening relationships with the community.

Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan Pada Hotel Mathilda Petrus Adrian; Antonius Phillipus K.Gheta; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1093

Today's business development is characterized by diverse competition in all sectors. This situation increasingly demands businesses to have appropriate strategies to meet sales volume targets. Given the increasingly dynamic development of technology, people are required to act quickly and precisely to stay competitive. Marketing is crucial in line with the increasing demands of society.This study aims to determine the effect of service quality and location on customer satisfaction at the Mathilda Hotel. Customer satisfaction is a crucial factor in the sustainability of the hotel business, therefore, service quality and location are aspects that must be taken seriously. This research method used a quantitative method, with data collection techniques through distributing questionnaires to Mathilda Hotel customers. Data analysis was conducted using validity tests, reliability tests, multiple linear regression, and hypothesis testing (t-tests and f-tests) to determine the effect of independent variables on the dependent variable.The results showed that service quality has a positive and significant effect on customer satisfaction, while location also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and location have a significant effect on customer satisfaction at the Matilda Hotel. Thus, it can be concluded that improving the quality of excellent service and selecting a strategic location are important factors in increasing customer satisfaction and loyalty to Hotel Mathilda.

PENGARUH KUALITAS PELAYANAN DAN WORD OF MOUTH (WOM) TERHADAP KEPUASAN PELANGGAN PADA USAHA RB RUMAH KITA DI DESA MANUBURA KECAMATAN NELLE KABUPATEN SIKKA Yoseph Ardiano Ruwe; Antonius Phillipus K.Gheta; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

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The purpose of this study is to examine how customer satisfaction at RB Rumah Kita, which is situated in Manubura Village, Nelle District, Sikka Regency, is impacted by service quality and word-of-mouth (WOM). This study used a survey method with a quantitative approach. Customers of RB Rumah Kita made up the study's population, and the sample was chosen using a suitable sampling technique in compliance with quantitative research protocols. Multiple linear regression analysis was used to assess the data that was gathered via surveys. The study found that service quality had a favorable impact on customer satisfaction. In addition, word of mouth (WOM) was discovered to have a favorable and considerable impact on consumer satisfaction. Simultaneously, these two characteristics help to boost customer satisfaction at RB Rumah Kita. This research implies that the higher the level of customer satisfaction, the better the service quality and the stronger the positive word-of-mouth. This study makes practical recommendations for business owners seeking to improve service tactics and generate positive word-of-mouth in order to increase business competitiveness. Furthermore, this study makes theoretical contributions to the growth of marketing management studies, namely the relationship between service quality, word-of-mouth, and customer happiness.

PENGARUH ULASAN PELANGGAN DAN RATING PRODUK TERHADAP MINAT BELI DI E-COMMERCE SHOPEE (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS NUSA NIPA MAUMERE) Yohanes Don Bosko Lolo; Antonius Phillipus K.Gheta; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

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This study was conducted due to the increasing dependence of consumers on digital information, such as customer reviews and product ratings, in making purchasing decisions on e-commerce platforms, particularly Shopee. Reviews and ratings are considered indicators of trust that can reduce buyer uncertainty, especially among students who actively shop online. However, the prevalence of invalid reviews and inaccurate product information raises doubts in the decision-making process. Therefore, this study aimed to determine the description of customer reviews, product ratings, and purchase interest, as well as to analyze the partial and simultaneous effects of customer reviews and product ratings on the purchase interest of students at the Faculty of Economics and Business, Nusa Nipa University, Maumere. This study used a quantitative method with an associative approach that aimed to test the causal relationship between the variables of customer reviews (X1), product ratings (X2), and purchase interest (Y). Data were collected through a survey using a Likert scale questionnaire distributed to 94 students selected using the Slovin formula from a total population of 1,473 students of the Faculty of Economics and Business. The data sources consisted of primary data in the form of questionnaire results and secondary data in the form of literature, journals, and supporting documents. The results of the study based on descriptive analysis showed that Customer Reviews, Product Ratings, and Purchase Interest are in the “Good” category. The t-test results showed that, partially, customer reviews (X1) had a significant effect on purchase interest, as indicated by a t-count of Product ratings (X2) were also proven to have a significant effect on purchase interest with a t-value of Simultaneously, both variables contributed 44.1% to purchase interest, while the remaining 55.9% was influenced by other factors outside the scope of this study. The study concludes that reviews and ratings are important sources of information that shape consumer confidence before purchasing. Recommendations include the need for platforms to display verified reviews, improve the quality of rating information, and provide incentives for users who give honest reviews to increase the credibility of information for young consumers.

PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA DEALER HONDA RAJA JAYA MOTOR MAUMERE Kristofurus Glenaldi Laju; Antonius Phillipus K.Gheta; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

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This research aimed to determine the influence of facilities and service quality on guest satisfaction at Mathilda Hotel Maumere. The background of this research was from the increasing competition in the hotel industry in Sikka Regency, as well as initial findings indicating a discrepancy between guests' expectations and the actual services received, particularly in terms of limited facilities and inconsistencies in service quality. This research used a quantitative method with an associative research design. The sample consisted of 87 respondents selected through purposive sampling from a population of 725 hotel guests. Data were collected using a questionnaire instrument and analyzed through instrument testing, classical assumption tests, and multiple linear regression analysis. The results of the research showed that: (1) facilities had a positive and significant effect on guest satisfaction, meaning that the better the facilities provided, the higher the level of guest satisfaction; (2) service quality also had a positive and significant effect on guest satisfaction, indicating that fast, friendly, and professional service could improve the guest stay experience; and (3) facilities and service quality simultaneously had a significant effect on guest satisfaction at Mathilda Hotel Maumere. These findings emphasized that efforts to improve physical comfort and the quality of service interactions were essential in increasing guest satisfaction and loyalty.

PENGARUH FASILITAS DAN KUALITAS PELAYANAN TERHADAP KEPUASAN TAMU PADA HOTEL MATHILDA MAUMERE Martina Herlina; Antonius Phillipus K.Gheta; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 4 No. 1 (2026): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar

: This research aimed to determine the influence of facilities and service quality on guest satisfaction at Mathilda Hotel Maumere. The background of this research was from the increasing competition in the hotel industry in Sikka Regency, as well as initial findings indicating a discrepancy between guests' expectations and the actual services received, particularly in terms of limited facilities and inconsistencies in service quality. This research used a quantitative method with an associative research design. The sample consisted of 87 respondents selected through purposive sampling from a population of 725 hotel guests. Data were collected using a questionnaire instrument and analyzed through instrument testing, classical assumption tests, and multiple linear regression analysis. The results of the research showed that: (1) facilities had a positive and significant effect on guest satisfaction, meaning that the better the facilities provided, the higher the level of guest satisfaction; (2) service quality also had a positive and significant effect on guest satisfaction, indicating that fast, friendly, and professional service could improve the guest stay experience; and (3) facilities and service quality simultaneously had a significant effect on guest satisfaction at Mathilda Hotel Maumere. These findings emphasized that efforts to improve physical comfort and the quality of service interactions were essential in increasing guest satisfaction and loyalty.

Pengaruh Brand Awareness dan Brand Characteristic terhadap Keputusan Pembelian Produk Wardah pada Fakultas Ekonomi dan Bisnis Universitas Nusa Nipa Suci Imaniar; Antonius Phillipus K.Gheta; Dimas Realino
Jurnal Projemen UNIPA Vol 12 No 2 (2025): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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This study aimed to (1) Describe Brand Awareness, Brand Characteristic and Purchasing Decisions Of Wardah products, (2) Analyze the influence of Brand Awareness on Wardah product purchasing decisions, (3) Analyze the combined influence of Brand Awareness and Brand Characteristic on Wardah product purchasing decisions. The research design used was associative with a quantitative approach. The sample size was determined using Cochran’s formula, totaling 100 respondents, all of whom were female students using Wardah products at the Faculty of Economics and Business. Data were collected through questionnaires and analyzed using inferential statistics, specifically multiple linear regression. Hypotheses were tested using the T-tested and F-test. The results of the study indicated that (1) Brand Awareness (X1) had a significant partial influence on purchasing decisions (Y) with T-value of 2.853 >1.97, (2) Brand Characteristics (X2) had a significant partial influence on purchasing decisions (Y), with a T-value of 3.731 > 1,97, and (3) Simultaneously, Brand Awareness (X1) and Brand Characteristics (X2) significantly influenced purchasing decisions (Y), with an F-value of 62.315 > 3.07.

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