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Pengaruh Kualitas Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Cho-Sik Di Kabupaten Sikka Natalis Ema; Antonius Phillipus K.Gheta; Paulus Juru
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 4 (2025): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i4.1021

Abstract

Penelitian ini bertujuan untuk: (1) mengetahui gambaran Keputusan Pembelian, Kualitas Produk, Harga, dan Promosi; (2) menganalisis pengaruh Kualitas Produk, Harga dan Promosi terhadap Keputusan Pembelian baik secara parsial maupun secara simultan. Populasi dalam penelitian ini adalah masyarakat di kota Maumere. Karena populasinya tidak terbatas, maka dilakukan pengambilan sampel sebanyak 76 orang. Data dikumpulkan melalui kuisioner dan dianalisis menggunakan metode deskriptif dan statistik inferensial yaitu regresi linier berganda. Pengujian hipotesis dilakukan melalui uji F dan Uji t. Hasil analisis deskriptif menunjukan bahwa variabel Keputusan Pembelian berada dalam kriteria baik, variabel Kualitas Produk berada dalam kriteria baik, selanjutnya variabel Harga berada dalam kriteria baik dan variabel Promosi berada dalam kriteria baik. Hasil statistik uji t menunjukkan bahwa secara parsial variabel Kualitas Produk tidak berpengaruh signifikan terhadap Keputusan Pembelian. Selanjutnya variabel Harga tidak berpengaruh signifikan terhadap Keputusan Pembelian, elanjutnya variabel Promosi berpengaruh seara signifikan terhadap variabel keputusan pembelian. Hasil statistik uji F menunjukkan bahwa secara simultan variabel Kualitas Produk, Harga dan Promosi berpengaruh signifikan terhadap keputusan pembelian. Hasil analisis determinasi menujukan ketiga variabel bebas dalam penelitian ini mampu menjelaskan terhadap variasi naik turunnya Keputusan Pembelian Cho-sik di Kabupaten Sikka sebesar 44,4%.
Pengaruh Kualitas Pelayanan Dan Keluhan Terhadap Kepuasan Pelanggan Air Minum Bersih PDAM (BUMDes) Di Desa Tanarawa Kecamatan Waiblama Kabupaten Sikka Marianus Oswaldus; Antonius Phillipus K.Gheta; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1092

Abstract

Water is a basic, irreplaceable human need, so its management must be effective, efficient, and sustainable. The Tanarawa Village Government, through the Village-Owned Enterprise (BUMDes), manages the Regional Drinking Water Company (PDAM) to meet the community's clean water needs. However, various obstacles remain, ranging from suboptimal water quality, uneven distribution, and customer complaints. This situation raises questions about the extent to which service quality and complaints influence customer satisfaction at the Tanarawa Village PDAM, Waiblama District, Sikka Regency. This study aims to: (1) describe the service quality of the Tanarawa Village PDAM, (2) identify the types of complaints submitted by customers, and (3) analyze the influence of service quality and complaints on customer satisfaction. The research method used was a descriptive quantitative approach using a survey technique. Data were collected through questionnaires from 30 respondents who were customers of the Tanarawa Village PDAM. Data analysis included validity and reliability tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The results of the study, based on descriptive analysis, indicate that service quality, complaints, and satisfaction are categorized as "Good," although there are still shortcomings in response speed, consistency of water distribution, and staff reliability. Customer complaints predominantly concern frequent interruptions in water flow, poor water quality, and slow response times, requiring improvement to Very Good. Statistical analysis of the effect of service quality on customer satisfaction shows a t_(count) > t_table = 3.325 > 1.99, concluding that service quality significantly influences customer satisfaction. Furthermore, statistical analysis of the effect of complaints on customer satisfaction also yielded a t_(count) > t_table = 3.917 > 1.99, concluding that customer complaints have a significant impact on satisfaction levels. Thus, this study confirms that consistent improvements in service quality and prompt and resolute complaint handling are important factors in increasing customer satisfaction. The results are expected to provide strategic input for the Tanarawa Village Water Company (PDAM) in improving its service system and strengthening relationships with the community.
Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Pelanggan Pada Hotel Mathilda Petrus Adrian; Antonius Phillipus K.Gheta; Nunsio Handrian Meylano
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1093

Abstract

Today's business development is characterized by diverse competition in all sectors. This situation increasingly demands businesses to have appropriate strategies to meet sales volume targets. Given the increasingly dynamic development of technology, people are required to act quickly and precisely to stay competitive. Marketing is crucial in line with the increasing demands of society.This study aims to determine the effect of service quality and location on customer satisfaction at the Mathilda Hotel. Customer satisfaction is a crucial factor in the sustainability of the hotel business, therefore, service quality and location are aspects that must be taken seriously. This research method used a quantitative method, with data collection techniques through distributing questionnaires to Mathilda Hotel customers. Data analysis was conducted using validity tests, reliability tests, multiple linear regression, and hypothesis testing (t-tests and f-tests) to determine the effect of independent variables on the dependent variable.The results showed that service quality has a positive and significant effect on customer satisfaction, while location also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and location have a significant effect on customer satisfaction at the Matilda Hotel. Thus, it can be concluded that improving the quality of excellent service and selecting a strategic location are important factors in increasing customer satisfaction and loyalty to Hotel Mathilda.