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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Projemen UNIPA Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Jurnal Pengabdian Masyarakat Nian Tana Akuntansi Pajak dan Kebijakan Ekonomi Digital Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Dimas Realino
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Konsumen: ( Studi Pada Mahasiswa Pengguna Ojek Konvensional) Dimas Realino; Valeria Eldyn Gula; Sofiana Jelita
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i4.137

Abstract

Conventional Ojek is one form of alternative transportation in Indonesia. Sikka Regency has rapid development in all sectors and has several airports and ports to support the movement of people and goods. Conventional ojek meets the biggest competitor, namely the emergence of online ojek. Although various competitors appear conventional ojek in Sikka Regency is still the main choice of public transportation mode. This study analyzes the effect of service quality and price on consumer satisfaction of students who use conventional ojek services at Nusa Nipa University. The population in this study were all students who use conventional ojek at Nusa Nipa University. This study uses purposive sampling method, namely the technique of determining the sample using certain considerations with the number of respondents 100 people. The research instrument used a questionnaire with the data collection technique used was to use a Likert scale and analyzed using SPSS 25 software. The results show that partially service quality has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction. Simultaneously service quality and price have a significant effect on customer satisfaction. Conventional ojek has become a means of transportation that is needed by people in Maumere city. Government advice needs to take care of legalization, conventional ojek data collection, infrastructure management and price regulations and to ojek drivers pay attention to safety, comfort and completeness of vehicles.
Pengaruh Kualitas Pengalaman terhadap Niat Mengunjungi Kembali Dimediasi oleh Emosi Positif (Studi Pada Budi Sun Resort Maumere) Dimas Realino; Rosalina Andriyani Ebang Pareira2; Yudha Adytya Pertywy; Putu Maidy Belanita
Jurnal Projemen UNIPA Vol. 12 No. 1 (2025): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

Maumere memiliki banyak destinasi wisata, semua jenis obyek wisata mulai dari pegunungan, air terjun, taman nasional, pantai, hingga perbukitan ada di Maumere. Maumere memiliki wisata pantai dan jasa perhotelan/resort dengan penawaran fasilitas dan jasa yang memukau. Industri pariwisata khususnya pada bidang perhotelan menjadi salah satu sektor industri yang juga memiliki pengaruh di dalam perkembangan ekonomi di Maumere namun terdapat fluktuasi jumlah tamu yang menginap. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pengalaman pelanggan terhadap niat kunjungan kembali yang dimediasi oleh emosi positif di Budi Sun Hotel Maumere. Metode yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner. Ukuran sampel yang diperlukan untuk analisis PLS adalah minimal 100 responden Metode analisis yang digunakan dalam penelitian ini adalah Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan menggunakan perangkat lunak SmartPLS 3.3.3. Hasil analisis menggunakan aplikasi Smart PLS menunjukkan bahwa kualitas pengalaman pelanggan berpengaruh positif terhadap niat kunjungan kembali, dan emosi positif berfungsi sebagai mediator yang signifikan. Temuan ini memberikan wawasan bagi manajemen hotel dalam meningkatkan pengalaman pelanggan untuk mendorong kunjungan kembali. Kualitas Pengalamandapat mempengaruhi Niat Mengunjungi Kembali baik secara langsung maupun dimediasi oleh Emosi Positif.
pdf Pengaruh Green Product dan Brand Imageterhadap Purchase Intention BudiSun Resort Maumere Dimas Realino; Yohanes Pieter Pedor Parera; Rosalina Andriyani Ebang Pareira
Jurnal Projemen UNIPA Vol. 11 No. 3 (2024): September : Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh produk ramah lingkungan (Green Product) dan citra merek (brand image) terhadap niat beli (purchase intention) di BudiSun Resort Maumere. Dalam era kesadaran lingkungan yang semakin meningkat, konsumen cenderung mempertimbangkan faktor keberlanjutan dalam keputusan pembelian mereka. Oleh karena itu, penting untuk memahami bagaimana atribut produk ramah lingkungan dan citra merek dapat memengaruhi niat beli konsumen. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah pelanggan yang pernah menginap di BudiSun Resort Maumere. Teknik pengambilan sampel menggunakan purposive sampling dengan kriteria responden yang berusia di atas 18 tahun dan pernah menginap di resort tersebut. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 200 responden, sesuai dengan rekomendasi Hair et al. (2019) untuk analisis dengan regresi linier berganda. Instrumen penelitian berupa kuesioner yang terdiri dari variabel Green Product, brand image, dan purchase intention, yang diukur menggunakan skala Likert 5 poin. Pengujian hipotesis dilakukan dengan metode regresi linier berganda menggunakan software SPSS 25. Hasil penelitian menunjukkan bahwa Green Product memiliki pengaruh positif dan signifikan terhadap Purchase Intention. Demikian pula, Brand Image yang kuat berkontribusi secara signifikan terhadap Purchase Intention BudiSun Resort Maumere. Green Product dan Brand Image secara simultan berpengaruh siginifikan terhadap Purchase Intention. Temuan ini mengindikasikan bahwa strategi pemasaran yang berfokus pada aspek keberlanjutan dan penguatan citra merek dapat meningkatkan daya tarik bisnis pariwisata ramah lingkungan. Implikasi dari penelitian ini memberikan wawasan bagi pengelola BudiSun Resort Maumere dalam merancang strategi pemasaran yang lebih efektif dengan menekankan aspek keberlanjutan dan membangun citra merek yang positif di mata konsumen.
Pengaruh Promosi dan Lokasi terhadap Keputusan Pembelian Tenun Ikat Sanggar KWT Eban Watan di Desa Ian Tena, Kabupaten Sikka Yosef Kalansius Masong; Walter Obon; Dimas Realino
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 1 (2025): Juni : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i1.152

Abstract

This research was motivated by problem of purchasing decisions (Eban Watan Women’s Studio of Ian Tena Village, Sikka Regency). This study aimed to; (1) figure out the description of purcasing decisions, promotion, and location of the Eban Watan Farmer women’s groph studio; (2) analize promotion and lokation ond procasing both partially and simultaneously. The population in this study were all consumers who made procases of ikat weaving at the Eban Watan Farmwr Women’s Group Studio Ian Tena Village with a sampling of 70 people using The Non-Probability Sampling method which mean that the elements in the population did not heve an inherent probability of being slected as a subject person. Data were collected through questionnaires and analized using descritive and inferential statistical methods, namely multyple linear regrenssion. Hypothesis testing was done through F and t-tests. Descritive analysis showed that the varyables of buyer decisions, promotions and locations were categorized as good. The statical results of the t-test sha effect ond purcahasing decisions. The result of the F test showed that simultaneously all independent variables had a significant effect on purchasing decisions. Tha coefficient of determination that the contributiont of the promotion variable and the location variable to the purcases decision of the weaving studio Eban Watan Ian Tena Village, Sikka Regency was 49,9%, while it was infulenced by outher factors outside the research variables.
“STRATEGI PENGEMBANGAN UMKM MELALUI DIGITAL MARKETING DI DESA LEWOMADA” Nunsio Handrian Meylano; Dimas Realino; Viktor Eko Transilvanus
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 3 No. 2 (2025): April: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v3i2.970

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a highly strategic role in economic development in Indonesia. According to data from the Ministry of Cooperatives and SMEs, MSMEs contribute more than 60% to Indonesia's Gross Domestic Product (GDP) and employ nearly 97% of the total workforce. MSMEs also serve as the backbone of the national economy, particularly in creating new jobs and driving the economy in rural areas. Amidst the challenges of globalization and technological development, MSMEs are required to continuously adapt to compete in both domestic and international markets. With this program, it is hoped that MSMEs in Lewomada Village will not only be able to survive the competition but also thrive and become a driving force for the village economy. Furthermore, this program is also expected to encourage Lewomada Village to become a successful example of digital-based MSME development in rural areas. The goal of this activity is to equip participants from each MSME group with knowledge and expertise in marketing management and to provide them with the skills and knowledge to carry out their role as business actors professionally through digital marketing development strategies. MSMEs in Lewomada Village have significant potential for growth through digital marketing. Increased knowledge of social media, marketplaces, and digital marketing strategies provides new opportunities to reach a wider market and increase revenue. However, successful digital marketing implementation still faces challenges such as limited internet infrastructure, technical capabilities, and consistency in implementing digital marketing strategies. With proper management and ongoing support, MSMEs in Lewomada Village can develop and become more competitive in the digital era
Pengaruh Green Product, Brand Image dan Environmental Awareness terhadap Purchase Intention BudiSun Resort Maumere Dimas Realino; Yohanes Pieter Pedor Parera
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 4 (2025): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i4.999

Abstract

Isu perubahan iklim dan meningkatnya kesadaran masyarakat terhadap lingkungan mendorong industri pariwisata untuk menerapkan praktik berkelanjutan, termasuk penggunaan produk ramah lingkungan. BudiSun Resort Maumere merupakan salah satu resort di Nusa Tenggara Timur yang telah mengadopsi prinsip-prinsip ramah lingkungan dalam operasionalnya. Namun, masih diperlukan kajian mengenai sejauh mana praktik tersebut memengaruhi keputusan konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh Green Product, Brand Image, dan Environmental Awareness terhadap Purchase Intention konsumen pada BudiSun Resort Maumere. Pendekatan yang digunakan adalah kuantitatif dengan metode survei terhadap 150 responden yang pernah menginap di resort tersebut. Instrumen penelitian berupa kuesioner dan data dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 25. Hasil analisis menunjukkan bahwa secara simultan ketiga variabel berpengaruh signifikan terhadap Purchase Intention (R² = 0,827; F = 231,894; sig = 0,000). Secara parsial, Brand Image (β = 0,321; sig = 0,000) dan Environmental Awareness (β = 0,651; sig = 0,000) berpengaruh positif dan signifikan, sedangkan Green Product tidak berpengaruh signifikan (β = –0,056; sig = 0,354). Temuan ini menegaskan pentingnya membangun citra merek yang kuat dan meningkatkan kesadaran lingkungan konsumen dalam strategi pemasaran pariwisata berkelanjutan.
Pengaruh Green Product, Brand Image dan Environmental Awareness terhadap Purchase Intention BudiSun Resort Maumere Dimas Realino; Yohanes Pieter Pedor Parera
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 2 No. 3 (2025): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v2i3.1394

Abstract

The issue of climate change and increasing public awareness of the importance of environmental sustainability are driving the tourism industry to adopt sustainable practices. One such effort is the use of environmentally friendly products or green products in its operations. BudiSun Resort Maumere, located in East Nusa Tenggara, is one resort that has implemented environmentally friendly principles in its services and facilities. However, further research is needed to determine the extent to which these practices influence consumer behavior, particularly in terms of purchase intention. This study aims to analyze the influence of green products, brand image, and environmental awareness on consumer purchase intention at BudiSun Resort Maumere. The research approach used was quantitative with a survey method. The sample in this study consisted of 150 respondents who had stayed at the resort. The instrument used was a questionnaire with a Likert scale, and the data were analyzed using multiple linear regression with the help of SPSS version 25 software. The analysis results showed that all three independent variables—green product, brand image, and environmental awareness—simultaneously had a significant effect on purchase intention, with a coefficient of determination (R²) of 0.827 and an F-value of 231.894 at a significance level of 0.000. Partially, brand image (β = 0.321; sig = 0.000) and environmental awareness (β = 0.651; sig = 0.000) had a positive and significant effect on purchase intention. However, green product (β = –0.056; sig = 0.354) did not show a significant effect. These findings suggest that while the use of environmentally friendly products is important, the strength of brand image and consumer environmental awareness play a greater role in influencing consumer intention to revisit resort services. Therefore, sustainable tourism marketing strategies should emphasize strengthening brand image and environmental education.
Pengaruh Kualitas Pelayanan Dan Keluhan Terhadap Kepuasan Pelanggan Air Minum Bersih PDAM (BUMDes) Di Desa Tanarawa Kecamatan Waiblama Kabupaten Sikka Marianus Oswaldus; Antonius Phillipus K.Gheta; Dimas Realino
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 5 (2025): September : Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i5.1092

Abstract

Water is a basic, irreplaceable human need, so its management must be effective, efficient, and sustainable. The Tanarawa Village Government, through the Village-Owned Enterprise (BUMDes), manages the Regional Drinking Water Company (PDAM) to meet the community's clean water needs. However, various obstacles remain, ranging from suboptimal water quality, uneven distribution, and customer complaints. This situation raises questions about the extent to which service quality and complaints influence customer satisfaction at the Tanarawa Village PDAM, Waiblama District, Sikka Regency. This study aims to: (1) describe the service quality of the Tanarawa Village PDAM, (2) identify the types of complaints submitted by customers, and (3) analyze the influence of service quality and complaints on customer satisfaction. The research method used was a descriptive quantitative approach using a survey technique. Data were collected through questionnaires from 30 respondents who were customers of the Tanarawa Village PDAM. Data analysis included validity and reliability tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The results of the study, based on descriptive analysis, indicate that service quality, complaints, and satisfaction are categorized as "Good," although there are still shortcomings in response speed, consistency of water distribution, and staff reliability. Customer complaints predominantly concern frequent interruptions in water flow, poor water quality, and slow response times, requiring improvement to Very Good. Statistical analysis of the effect of service quality on customer satisfaction shows a t_(count) > t_table = 3.325 > 1.99, concluding that service quality significantly influences customer satisfaction. Furthermore, statistical analysis of the effect of complaints on customer satisfaction also yielded a t_(count) > t_table = 3.917 > 1.99, concluding that customer complaints have a significant impact on satisfaction levels. Thus, this study confirms that consistent improvements in service quality and prompt and resolute complaint handling are important factors in increasing customer satisfaction. The results are expected to provide strategic input for the Tanarawa Village Water Company (PDAM) in improving its service system and strengthening relationships with the community.
Co-Authors Antonius Phillipus K.Gheta Marianus Oswaldus Nunsio Handrian Meylano Putu Maidy Belanita Rosalina Andriyani Ebang Pareira Rosalina Andriyani Ebang Pareira2 Sofiana Jelita Valeria Eldyn Gula Viktor Eko Transilvanus Walter Obon Yohanes Pieter Pedor Parera Yosef Kalansius Masong Yudha Adytya Pertywy